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Lotteries – A Winning Ticket
Warwick Bartlett, CEOGlobal Betting & Gaming Consultants
World Lottery GGY (US$ bn) 2006-2010
2Source: GBGC Analysis
US Lottery GGY (US$ bn) 2006-2010
3Source: GBGC Analysis
Lotteries – A Winning Ticket
Warwick Bartlett, CEOGlobal Betting & Gaming Consultants
Italian Gambling Tax Revenues (US$ m) 2006-2010
5
Source: GBGC Analysis
Lotteries – A Winning Ticket
Warwick Bartlett, CEOGlobal Betting & Gaming Consultants
Bwin.Party William Hill
Margin of Operating Profit 20.3% 30.1%
Total Operating Cost US$950m US$901m
Net Profit Ratio 6% 13%
Profit US$71m US$258m
Marketing Spend US$400m US$122m
Bwin.Party vs. William Hill (2010)
Source: Company Reports, GBGC Analysis
Marketing Spend 2009 US$ -Internet Companies
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Marketing Spend Lotteries
• NY State Lottery $407million
• Camelot $562 million
• Florida $172 million
9
iGBGC Index Jan-2010 – Aug-2011
10
Source: GBGC Analysis
Lotteries – A Winning Ticket
Warwick Bartlett, CEOGlobal Betting & Gaming Consultants
World Lotteries by % of Interactive Revenue in Total in 2010
12Source: GBGC Analysis
Lottery Partner Area
Illinois State Lottery Northstar (GTECH+Scientific Games) Lottery management
California Lottery Viejas Casino Cross-promotion
Loto Quebec JOAGRUPE Casino know-how
SciPlay California Online Poker Association (COPA)
Online poker platform and management
British Columbia Lottery and Gaming Corporation (BCLC) OpenBet Online lottery, sports betting
and casino games
BCLC and Loto Quebec GTECH G2 Online poker platform
Croatian Lottery Intralot Online lottery, betting and casino games
Montenegro Lottery Amaya Gaming Online and text messaging lottery
Serbian Lottery Playtech Online casino and poker
Lotterywest Intralot Australia Online lottery and pool betting
ChinaLot Synergy IGT and GTECH Lottery terminals
Newly Established Partnerships
Source: GBGC Analysis
14
Interstate Lottery CollaborationsLottery Game Participating Jurisdictions
EuroMillions Austria, Belgium, France, Ireland, Luxembourg, Portugal, Spain, Switzerland, the UK
Viking Loto Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, Sweden
Super Lotto Anguilla, Antigua, Barbados, the Dominican Republic, Jamaica, Turks and Caicos Islands, St. Maarten
MegaMillions
Arizona, Arkansas, California, Colorado, Connecticut, District of Columbia, Delaware, Georgia, Idaho, Iowa, Illinois, Indiana, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan,
Minnesota, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South
Carolina, South Dakota, Tennessee, Texas, US Virgin Islands, Vermont, Virginia, Washington, West Virginia, Wisconsin
Powerball
Arizona, Arkansas, Colorado, Connecticut, District of Columbia, Delaware, Georgia, Florida, Idaho, Iowa, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New Mexico, New York,
North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, US Virgin Islands, Vermont, Virginia, Washington, West
Virginia, Wisconsin
Source: GBGC Analysis
15
VLT GGY per Machine in 2010 (US$k)
Source: GBGC Analysis
* Introduced in Oct-2010, by Jun-2011 GGY per VLT increased to US$32k
16
GBGC’s Latest Reports
• Global Gambling Report– 1,500 pages, 55,000 data
points
• Interactive Gambling Report– Data &Forecasts for the
online sector
“Betting 0n Regulation”
17
Tipp24 Revenues (US$m) 2006-2010
Source: Company reports, GBGC Analysis
18
Zynga
Source: GBGC Analysis
• Founded in 2007• Filed for an IPO in July 2011, hope to raise
US$1bn• Total revenues US$600m in 2010 (vast
majority of players play for free)• Around 34 million people played Zynga Poker
monthly at the end of 2010
Talking to Government
• Goals• Trade Associations• Find a Champion• Know what matters• Use Data• Social Responsibility• Politics
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Thank you for Having Me!
warwick@gbgc.comwww.gbgc.com
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