View
1
Download
0
Category
Preview:
Citation preview
LOOKBOOK‘ACTION!’
Spring/Summer 2018
We are a young brand, but make-up for this in experience, professionalism and quality. We have made a name for
ourselves in the film and theatre industry, and it is now time to conquer the fashion industry and take it by storm. Let’s raise awareness of ourselves to you, the consumer, and the
industry.
‘Action’ is our campaign to make this dream a reality, through these eight well-known stories. Our aim is to show
who we are to the world, to show you that we are for everyone and everything.
We will broadcast our message through a number of channels, in order to capture the attention of the media and
the public:The launch event of ‘Action!’ will attract online and print
press coverage. This will springboard a winning combination of advertising through magazines, social media, and our website, combined with the buzz and attention from the
public and press. In addition, our stores will play a key part, with store windows reflecting each story (image, quotes, and
products). In-store, there will be advertising through POS (staff uniforms, shopping bags, packaging), as well as
incentives such as getting a free canvas bag with a story of your choice, when you purchase two or more products.
Telling a story through make-up is an important part of communicating between the wearer and the observer. You can tell a lot about a person through their make-up, and
how they want you to see them. Whether you are wearing full-on stage make-up, or more natural make-up, you are telling
others the story of you – your past, your present and your future.
This story telling is a main part of our campaign. These well-known characters sell their story, whether it’s on stage or
film. They show how each face can have individuality and identity locked within. They communicate a message, a
moral, and a lesson.
Now it is time to tell yours...
The idea is that everyone should be able to express themselves, and not shy away from the
social norms of society. Everyone should be accepted for who they are, whatever their look.
We believe in self-expression, and that you should turn yourself inside out. Take pride in everything
you are and all that you wish to become. Feel empowered.
We love to challenge the normal conventions of beauty. Don’t be afraid to be different, to be bold,
and to stand out from the crowd. Come to us for whatever you desire and whatever aspire to be.
We are committed to providing professional make-up to let you feel confident and beautiful. We can
be for every day, for fashion, music, theatre, television, film, etc. We are for girls and boys, for old and young, for those who like bold and those
who like minimal.
Let us expose your alter-ego to the world. Let us help you become your own individual, and reveal your own desires. Don’t learn the make-up, let the
make-up learn you.
You are beauty.
MANIFESTO
What is so great about the water hole?
MONDAY
M
AD?
Have
I gon
e
TUESDAY
The only p
erson standing in your way is you...
WEDNESDAY
I don’t think that there is anything worse than being
ordinary.
THURSDA
Y
I feel the need...the need, for SPEED
FRIDAY
So t
his
is h
ow
lib
ert
y d
ies,
wit
h t
hun
derous a
pplause.
W h y s o s e r i o u s ?SATURDAY
EVENING
I was just
totally
CLUELESS.
SUNDAY
Dear Diary,
Today is finally my day off....
Recommended