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Logos!Multimedia Design
MMP-200
Monday, November 7, 2011
what’s a logo?
Monday, November 7, 2011
Monday, November 7, 2011
a distinctive symbol of a company, organization,
object, publication, person, service or idea
Monday, November 7, 2011
why use a logo?
Monday, November 7, 2011
communicate particular origin, ownership, identity.
Monday, November 7, 2011
Monday, November 7, 2011
Monday, November 7, 2011
Monday, November 7, 2011
Logo types
• wordmark- company name in proprietary letterforms
• symbol- iconic portion of logo
• monogram- design of initial letters
Monday, November 7, 2011
mistakes!• Not having an idea
• Having a bad idea, but making it fancy
• Using computer tricks to fix a bad logo
• Not paring scale of abstraction to scale of business
• Attending to figure, not to ground
• Using same elements as everyone else
• Designing for only one size/format
• Looking at a design on a blank page
Monday, November 7, 2011
Monday, November 7, 2011
what does the logo say?(let’s look at some logos!)
Monday, November 7, 2011
Paul Rand
Monday, November 7, 2011
Monday, November 7, 2011
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