Location Based Services Codes of Practice and Converging Locating Technologies TrackaPhone Ltd

Location Based Services Codes of Practice and Converging Locating Technologies

TrackaPhone Ltd

www.trackaphone.com

phil.derry@trackaphone.com

+44 7710 423550 & +44 870 242 1801

May 2007

Rural

Suburban

Urban

Dense Urban

Indoor

Accuracy (m)

En

viro

nm

ent

1 10 50 100 500 1km 10km

Cell ID & Enhanced Cell ID

A-GPS

Sources: company websites; carrier E911 compliance filings; Nokia, Intel PlaceLab, Ekahau, Rosum, TrackaPhone

U-TDOA

GPS

Wi-Fi

Positioning Technologies Comparison

TV-GPS

Voice

RF

Code of Practice for Passive Location Services in The UK

• Service is subscriber led!

• Subscriber must be able to opt out & in

• Subscriber must be reminded, randomly, every 14 days.

• Subscriber must be totally aware of service

• ALL people who are located must be informed and accept service whether “vehicle or asset” or phone

Interfaces to Location & SMS Gateways

Integration with Multiple Mobile Devices

Lone Worker Protection

Mobile Resource Management

Geofence & Alarm Management

Locate, Respond & Protect via Web, Java Application or SMS

both Fixed & Mobile

Online registration & billing payments

GSM, A-GPS, RFID, WiFi, Matrix or GPS,Galileo & GLONASS application

accuracy

Supports Multi-Media recording of events for evidence

Friends & Family Finder

Asset Locator

The People Locator

Mobile FinderLBS & SMS Gateways

Lone Worker Devices

GPS Devices

Asset Tracking

Networks

Reseller Channel

Licence Holders

Partner Manufactures

Global Mapping Providers

People and Asset Platform

Reporting

TrackaPhone Converging Location Technologies

SUPL CHATTER

DIRECT LOCATION FEED

DIRECT LOCATION FEED

GPS via GPRS/GSM

SATELLITE LOCATION AND

TIME DATABASE

DISTANCE FROM SATELLITE

GPSATELLITE LOCATION, TIME AND DISTANCE

WIFI LOCATION DATABASE SERVER

NETWORK CELL ID SERVER

SATELLITE LOCATION AND

TIME

GSM/GPRS NETWORK

TrackaPhone

WWW GLOBAL LOCATE

SERVER

GLOBAL LOCATE

BASE STATION

WIFI FIX

DIRECT WIFI

LOCATION

FEED

GPS OVER GPRS/GSM

CELL ID / E-CELL ID

ASSISTED GPS

WIFI LOCATIONS

WAP SMS

Hardware - Asset Tracker

Mobile Network

Location Request

Alarm FunctionsUsing Handheld

Application

Live RecordFunction

ARC CONTROL CENTRE

EscalationManagement

People Locator Advance

Location Data

People Locator ADVANCE

Record Function

Growth in Locating Activity at TrackaPhone

TrackaPhone Billable Locations

05000

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100000105000110000115000120000

10/03

12/03 2/

044/

046/

048/

0410

/0412

/04 2/05

4/05

6/05

8/05

10/05

12/05 2/

064/

066/

068/

0610

/0612

/0602

/07

Loca

tion

Req

uest

s

Where do we see it going?

• Current codes of practice are an excellent base to build this industry from.

• They need to be addressed to cover all locating technologies and delivery platforms.

• As technologies converge whether cell-id, AGPS, GPS, WiFi, Spacial etc LBS providers are going to have to have, flexible processes to protect privacy and provide full traceability.

• Policing this technology is key to peoples confidence and the growth of a very exciting industry.

• Soon location will just become “location” whether it is cell-id, GPS, AGPS, RF, WiFi, RF, Matrix or whatever. Customer just wants benefits not technology.

Activity Report – HTML or CSV – Downloadable anytime for 3 months

Questions?

www.trackaphone.com

phil.derry@trackaphone.com

Mob: +44 7710 423550

Off: +44 870 242 1801

www.trackaphone.com

Thank you