Local Business Presentation

Think about this logically for yourself...

If you HAD to generate new high quality leads (that turn

into clients) for your business FAST... What would you do?

The Million Dollar Question...

• Newspaper Ads or Yellow Pages (Outdated and go stale)

Let’s Look At What Many Businesses Try...

• Newspaper Ads or Yellow Pages (Outdated and go stale)• Billboards (Expensive and go stale)

Let’s Look At What Many Businesses Try...

• Newspaper Ads or Yellow Pages (Outdated and go stale)• Billboards (Expensive and go stale)• TV (VERY Expensive and low ROI)

Let’s Look At What Many Businesses Try...

• Newspaper Ads or Yellow Pages (Outdated and go stale)• Billboards (Expensive and go stale)• TV (VERY Expensive and low ROI)• Radio (Outdated)

OR...

Let’s Look At What Many Businesses Try...

- Newspaper Ads, Yellow Pages- Billboards- TV- Radio

- GOOGLE - the NEW Yellow Pages! (Note: This is NOT about SEO or Maps or Google Places)

QUESTION: What is the biggest difference between Google and all the others?

Let’s Look At What Many Businesses Try...

In a moment I’m going to share with you the HANDS DOWN #1 way to generate

TONS of high quality leads via Google in 48 hours or less...

...And you’ll learn EXACTLY why many businesses fail and why you won’t (after

you see what I’m about to show you)

Generating TONS of Leads via Google

When a client is searching on Google... they are a RED HOT lead that is

searching, finding, and calling YOU!

They have already taken an action and are MUCH closer to becoming a client

than someone that you “Interrupt” with advertising (like Billboard, TV, etc.)

Why Google Is KING

Why Local Businesses Simply CAN’T Ignore Google Anymore

Why Local Businesses Simply CAN’T Ignore Google Anymore

SEO is a great LONG-TERM investment for a business, but there is only 1 way to generate HIGH QUALITY leads in 48

hours or less, and be at the top of Google for HUNDREDS of different

keywords and keyword variations...

The #1 Way To Generate High Quality Leads(That Turn Into Clients) In 48 Hours Or Less

The Answer Is Google Adwords(And The HUGE Advantage It Gives Local

Businesses – See Below)

Notice The Address Integrated With The

Ad On The First Two!

-Address shows in the ad

-Competition is low – No Big Nationwide companies with huge budgets

-People LOVE local (TIP: use the name of the city in your ad)

-Local Businesses can have their ads show only to people searching within a 20 mile radius of their location. (Hyper-Targeted)

HUGE Advantages That Local Businesses Have With Adwords

#1) No Landing Page or Awful Landing Page

Why Some Local Business Adwords Campaigns Fail...

#1) No Landing Page or Awful Landing Page

#2) Horrible Ads with low Click-through Rates

Why Some Local Business Adwords Campaigns Fail...

#1) No Landing Page or Awful Landing Page

#2) Horrible Ads with low Click-through Rates

#3) Bad campaign setup

NOTE: Most Local Business PPC Managers typically just setup campaigns (which is the easy part). Out of all the Local PPC managers I’ve spoken with not one of them ever even mentioned my landing page, and they stunk at writing ads!

Why Some Local Business Adwords Campaigns Fail...

When I take on a client that is already running Google Adwords without a good landing page,

I can often DOUBLE their conversion just by creating a good high-converting landing page using the Landing Page template that you’ll

see in just a minute...

For one client, I literally TRIPLED the amount of leads they had coming in every day, starting

the first day that the landing page went live.

A Good Landing Page Can INSTANTLY DoubleYour Leads

Example Of A Real (And AWFUL) Landing Page

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Local Business Landing Pages

And the best part is that when you have a high Click-through Rate, your cost per click goes

down DRAMATICALLY..

GOOGLE REWARDS YOU FOR HAVING HIGH CONVERTING ADS!

So if you double your Click-through Rate, not only are you getting twice as many potential leads, you’re also paying a lot less per click!

A High Converting Google Ad (High Click-throughRate) Can Also Instantly Double Your Leads

Do You Think You Can Write ABetter Ad Than This..?

You could EASILY double the amount of clicks (and leads) that this guy is getting. He doesn’t even have his Address or site links in the ad!

Good Ad vs. Bad AdA Good Ad Could Instantly DOUBLE Your Leads

Vs.

10,000 Impressions

Normal Local Business:1.5% CTR on Ad

5% Conversion on Landing Page= 7.5 Leads

How you can get 4X:3% CTR on Ad

10% Conversion on Landing Page= 30 Leads

How We Get Great Results

If you don’t know which keywords and which ads are

bringing you the most CONVERSIONS then you are flying

blind!

Most Adwords Advertisers Are Flying Blind!

In Order To Accurately Know Your Cost Per Conversion For Every Keyword And Ad (So You Can See What Is Performing

And What Is Not And Fine Tune Your Campaign Accordingly)...

You Must Have A DYNAMIC Conversion Call Tracking System In Place.

The Answer Is DYNAMIC Conversion Call Tracking...

Every Time Someone Clicks On Your Ad And Gets Dropped On Your Landing Page – The

System Dynamically Inserts A Unique Tracking Number On To Your Page...

(You Can Choose To Have Local Numbers Or Toll Free Numbers)

How Does DYNAMIC Conversion Call Tracking Work?

Then When Your Prospect Calls You Via The Dynamically Inserted Phone

Number On Your Landing Page Or Web Site...

It Pushes Back Into Your Adwords Account In REAL-TIME As A Conversion

So You Can See EXACTLY Which Keywords And Ads Are Generating The

Calls!!!

How Does DYNAMIC Conversion Call Tracking Work?

You Will Soon Have Enough Data To Know Which Keywords And Ads Are Performing And You Can Pause The

One’s That Are Not Converting Well For You!

And You Will No Longer Be Leaving Money On The Table And Running

Inefficient Campaigns!

Now You Can Fine Tune Your Campaign And DRAMATICALLY

Increase Your ROI!

What are your choices?1. Do it yourself – most fail, requires a lot of training and expertise & experience, must stay on top of Adwords changes (over 250 in 2014)2. Large local marketing firms – minimal training, manage 200+ accounts, rushed set-up, no split testing or continuous improvements, “Boiler Room” atmosphere where sole focus is sales-not performance3.High end PPC management firms – focus on large companies spending $50k per month or more, very high management fees4.SLM Systems, LLC – Adwords CONVERSION Specialist, properly managed and optimized campaigns that produce a higher ROI than almost any other form of marketing, more leads, lower costsMost PPC managers DO NOT create high converting landing pages-the most important part of a campaign!97% of local businesses are running Adwords without call conversion tracking and are flying blind!Most business owners and PPC managers have no clue how to write good ads!

Would You Like New High-Quality Leads From Google?

Step 1: We will create a high converting landing page for you based on a proven high-

converting template that consistently gets results

Would You Like New High-Quality Leads From Google?

Remember, a landing page could double your conversion which could literally “make or break” your campaign. We create your landing page based on a proven

high converting template.

Would You Like New High-Quality Leads From Google?

Step 2: We will do extensive keyword research and setup a Google Pay-Per-Click campaign

with multiple different ad groups (each with different keyword groupings and different ads)

Would You Like New High-Quality Leads From Google?

Step 3: Split-Test Multiple Ads To Get You The Most

Leads And The Cheapest Cost Per Click

Would You Like New High-Quality Leads From Google?

Step 4: Ongoing Testing, Tweaking, And Optimization Of Your

Campaign To Continue To Increase The Number Of Leads You Receive

And Lower Your Cost Per Conversion / Lead

Would You Like New High-Quality Leads From Google?

#1) Someone that clicks on your Google ad will call the phone

number on the landing page for a free consultation

There Are 2 Ways You Receive The Leads

#2) If they don’t call, the prospect may enter their information in the form on the landing page for a free

consultation, and you will immediately be emailed their

contact information.

There Are 2 Ways You Receive The Leads

Our interests are perfectly aligned here. The more new clients you get, the more

you will see the value and want to re-invest. Thus I am completely motivated to get you extraordinary results. That is

my goal.

Your Investment

If you are ready to get started or would like to speak with me to get your

specific questions answered, please go to meetme.so/ScottLittle or email me

at scott@slmsystems.com

Your Investment