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Live to Fight Another Day
Limited Life Experiences + Over-Generalization
Advice
- Paul Buchheit
Disclaimer
2008
:-o
Current Fundraising Environment
Source: http://tomtunguz.com/q12016-venture-market-trends/
Current Fundraising Environment
Seed -30%
Series A Flat
Series B -25%
Source: http://tomtunguz.com/q12016-venture-market-trends/
Current Fundraising Environment
Source: http://tomtunguz.com/q12016-venture-market-trends/
Seed -50% :-o
Current Fundraising Environment
:-\
Option Value and Volatility are Correlated
Option Value = Controlling Your Own Destiny
“controlling the path we are on as a company without having to depend on anyone but ourselves”
- Dan Siroker, CEO Optimizely
Source: https://blog.optimizely.com/2016/03/10/controlling-our-own-destiny/
Default Alive or Default Dead
Source: http://growth.tlb.org/#
Create a Lean Culture
Automatic Coffee Grinders are for Closers!
Reduce Costs
$0
$2,250
$4,500
$6,750
$9,000
San Francisco Portland Madison Brazil Russia
Change Your Metrics
Reckless Growth • Revenue Growth • User Growth • Website Visits • Brand Value • Number of Employees • Recruiting • Office locations
Responsible Growth • LTV - CTAC • Payback period • Sales Efficiency • Revenue per employee • Customer Churn • Customer Success • Runway
Customer Success -> Efficient CTAC
Efficiency Over Growth
• 5% increase in customer retention can increase a company’s profitability by 75%
• Attracting new customers will cost your company 4-10 times more than keeping an existing customer
Source: (http://www.forbes.com/sites/alexlawrence/2012/11/01/five-customer-retention-tips-for-entrepreneurs/#440e449717b0)
Two Highest Impact Fixes
1. Improve on-boarding
2. Reduce churn
Source: (http://www.forbes.com/sites/alexlawrence/2012/11/01/five-customer-retention-tips-for-entrepreneurs/#440e449717b0)
Open Sourcing = Content Marketing
Sell to Enterprise
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