Lisbon 3

If I ruled the worldHow would you develop a PR plan today

Platforms Channels Planning and management Content

Would it be like yesterday?

Media Messages Departments

◦ Advertising◦ Marketing◦ Corporate communications◦ CSR◦ Community

Integration

Scanning Monitoring Evaluation Understanding

◦ Platforms◦ Channels

Then plan the campaigns And .... Scanning... Monitoring...

Evaluation ...understanding Reporting – what to whom, how , when and

where

Environment

PC’s, Tablets Phones TV’s Radio Print Sides of universities Shop windows Clothes Keep an open mind

Platforms

Website still heart of media relations Email remains critical Social Media API’s Games Augmented Reality Sensors Semi -virtual environments Some are cute Is this PR?

Channels

Can we do without most of the platforms and channels

Do we have to use all the platforms and channels?

Is it essential for PR to be an online discipline?

Online Offline Internally

What is the new role for PR

How imaginative can you get What is the ROI Did your idea change the way the

organisation does business

Your case study

2000 words Your organisation or one you know well Re-build the PR programme

◦ No budget constraints◦ Must show ROI

In the style of an internal detailed and costed PR proposal

Your Challenge