Linking together the first-last mile for seamless ... THOMAS.pdf · First Mile / Last Mile handoff...

Doug Thomas, Vice President North America

Linking together the first-last mile for seamless passenger journeys

Ticketing for Smarter Cities

Launched Justride in

Boston

Set UK Rail mTicket

standard

First ticketing

applicationMobile

micropayments

MaaS with Uber and

Transit

Who is Masabi?

50%+ 29%+46%+

No longer just ‘a nice to have’

Some things are better together

The evolving mobility journey

a

a

b

b

Private

Mass Transit

vs

First Mile Last Mile

The First/Last mile problem

a bMass Transit

a bMass Transit

a bMass Transit

The Mass Transit Future

a bMass Transit

a bMass Transit

a bMass Transit

Practical MaaS: Justride SDK

• Joined up journey planning• Sell public transit tickets through

popular 3rd party apps

• Fast and easy route to MaaS• Link modes and other agency

services seamlessly

Seamless integration

Global partnerships

So, what is a SDK…?

Building blocks for fare collection

TICKETS

Your agency

Reach and control

````

``

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integrationJourney

Cards Mobile EMV cards

The future is not one thing

???

Ride ShareFirst Mile / Last Mile handoff to ride share services, charged to

same account, capping

Bike ShareCharged to same account, shared

and specific capping

ParkingPark & Ride tickets,

shared and specific capping

But it can be integrated

City

How we see MaaS & Mobilty

• A city at the centre of MaaS gives it the control needed to meet all players’ objective

• Congestion likely best solved through service provision and policy

• By putting the city at the centre, MaaS becomes a tool for enacting decisions that keep a city moving in a way that benefits all

Ticketing for Smarter Cities

New York

OfficeBoston OfficeLondon Office

1330 Avenue of the Americas,

Suite 23A, New York,

NY 10019, USA

1320 Centre Street,

Suite 101-B, Newton,

MA 02459, USA

37 Bevenden St,

London, N1 6BH

UK

Any Questions?

E-mail: doug.thomas@masabi.com