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Andrew Phillips Account Executive, US Economic Development & International Trade
LinkedIn Marketing Solutions
LinkedIn for Economic Development Professionals
Source: DCI Winning Strategies 2017
of executives agree that the Internet, broadly speaking,
is the most effective medium for marketing.
Economic Development Is Trending Digital
LinkedIn Is the Social Network of Choice for EDO Business
Source: Winning Strategies 2017
Blog forums
YouTube
I do NOT use social media for business purposes
Other
Corporate Executives
Location Advisors
38% 34%
9% 16%
20% 9%
5% 6%
74% Corporate Executives 82% Location Advisors
30% 19%
53% 20%
Economic Development on LinkedIn
530M Global Professionals | 30+ US States | 150+ Local and Regional EDOs
Getting the Most out of LinkedIn
1. Rock Your Profile 2. Thought Leadership
3. Content Marketing
#1: Rock Your Profile
• Strong headshot
• Tell a story with your summary (First Person).
• Use keywords to highlight experience
• Include recommendations from colleagues, clients, managers, etc.
• Make sure youre employer is properly aligned.
Section 2: Thought Leadership on LinkedIn
“AngelouEconomics utilizes LinkedIn as a platform to stay in touch with our clients and share our expertise as thought leaders in the economic development and site selection industries. We have seen increased interest in our services through our weekly articles and videos, that aim to answer questions that communities throughout the US face every day, as well as provide useful best practices for economic developers to share with their teams.” Angelous Angelou, CEO, AngelouEconomics
Ex: VPs & Above in Machinery & Manufacturing Ex: VPs & Above in Food Processing
Reach & Engage Stakeholders
1 Engage with content to stay top of mind with your network
2 Your activity showcases your interests and skill-
set
3 Chart your progress with LinkedIn tools
and data
RECAP
©2015 LinkedIn Corporation. All Rights Reserved.
Thank you!
aphill@linkedin.com
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