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Great content falls flat without a distribution plan. Don't let your content slip through the sands of time. Get it in front of
the 400+ professionals on LinkedIn and achieve your marketing objectives with these 4 LinkedIn content marketing tools.
Make the most of your time on LinkedIn with our daily playbook for killing it with content.
Download The LinkedIn Content Marketing Tactical Plan today: https://lnkd.in/TacticalPlan
of Sponsored Updates engagement comes from mobile devices. Make sure your website or landing page design is responsive.
75%More than 15 million pieces of content uploaded to SlideShare
Our over 1 million unique publishers publish more than 130,000 posts a week on LinkedIn. About 45% of readers are in the upper ranks of their industries: managers, VPs, CEOs, etc.
Company Updates containing links can have up to 45% higher follower engagement than updates without links.
45%
LINKEDIN CONTENT MARKETINGTACTICS WORTH INVESTING TIME IN4
Upload new content weekly
Highlight decks on profile page
Group content into playlists
Add lead forms
LeadGeneration
BrandAwareness
ThoughtLeadership
LINKEDIN SLIDESHARE
SEO
Post 3-4 times a day
Engage with followers via post comments
Change header image every 6 months
LeadGeneration
BrandAwareness
ThoughtLeadership
LINKEDIN COMPANY& SHOWCASE PAGES
1 HOURDAILY
1 HOURWEEKLY
30 MINDAILY
30 MINDAILY
OBJECTIVES OBJECTIVES
OBJECTIVES OBJECTIVES
Run 2-4 Sponsored Updates/week
Run for 3 weeks, then test & iterate
Select compelling visuals
Share links to lead forms & add URL tracking codes
LeadGeneration
BrandAwareness
ThoughtLeadership
Publish Whenever You Feel Passionate
Recommended: Bi-Weekly or Once a Month
ThoughtLeadership
PUBLISHING ON LINKEDIN
EventRegistration
ACTIONS ACTIONS
ACTIONS ACTIONS
LINKEDIN SPONSORED UPDATES
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