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Delivering a five-star experience to our
customers and our team members
Using LinkedIn to Create & Maintain Your Personal Brand
Delivering a five-star experience to our
customers and our team members
Agenda
1. Why LinkedIn
2. Profile Basics
3. Understanding & Using Groups
4. Company Pages
5. What is Pulse
6. How do I interact and with whom
7. How do I build my personal profile
8. Additional Tips & Tricks
Why LinkedIn?
• 332 Million users – that’s 2 new members per second!
• 107 Million users are in the US
• LinkedIn has users in 200 countries & territories
• LinkedIn is available in 20 languages
Why LinkedIn?
• 40% of users check LinkedIn daily and spend 17 minutes on average
• 39 million recent grads are on LinkedIn
• 41% of millionaires use LinkedIn
• 90% of LinkedIn users make household decisions
What’s in it for you?
Becomes a living resume and chronicle of success
Let your connections know what you are an expert in
Let your customers know about you
Leverage your connections
Establish yourself as a thought leader
Stay top of mind
Home Page Navigation
Profile Basics
Professional Headshot
Headline
Contact Info
Profile Basics
Summary – what’s your story?
Personalized URL
Profile Basics
Work Experience: link to your company page if possible. Also tie to organizations and awards when possible
Profile Basics
Add media when possible
Ask for recommendations
Profile Basics
Add organizations: Any group you pay to belong to
Profile Basics
Skills: Add skills you want to be endorsed for. Keep this up to date as people can add skills.
Profile Basics
Toot your own horn! Link to relevant position
Add Volunteering experience
Profile Basics
Add Certifications
Add Education
Profile Basics
Add Relevant Courses
List 3-5 interests
Add Personal Details
Make it easy to contact you
Profile Basics
• Be sure you add your language preference!
• LinkedIn is a global platform
Understanding Groups
You can join up to 50 groups
The feed here is similar to the feed on your homepage
Understanding Groups Group Statistics
The feed here is similar to the feed on your homepage
Why Join Groups
• Increases your reach
• Allows you to collaborate with others
• Increases professional knowledge
• Allows you to connect with others you may not otherwise be able to
• Allows you to be a contributor & thought leader
Company Pages Company pages you manage
Feed similar to home page only companies you are following
Company Pages
Company Description
Company Updates
Connections
Why follow Companies
• Increases your reach
• Keep tabs on your customers and potential customers or sponsors
• Share knowledge and participate in conversations
• Keep tabs on your competitors
• Connect to leaders at the company
What is Pulse?
What is Pulse?
Why should I use Pulse
• One stop for articles from favorite influencers, topics and publishers.
• Customized to your likes – LinkedIn makes suggestions based on your interaction
• Great source of knowledge for self or to share
Playing well with others
• Connect with customers, vendors, potential customers and power partners
• Share relevant knowledge
• Customize messages for connections, birthdays and anniversaries
• Participate! You will get out what you put in!
• Keep your profile up to date
To Do List
• Update your status 3 times per week for • 10 min minimum
• Touch 3 connections each time you are on • Regularly add new connections
• Read Pulse & share content
• Check in your groups & company pages
• Update your profile once a month • Ask for recommendations
• Give recommendations
Additional Tips & Tricks
• Use and save advanced searches
• You can choose to have alerts sent to you as well
• Write long form posts/blogs to position yourself as a thought leader
• Follow the 1/3 rule
• 1/3 Personal
• 1/3 Professional
• 1/3 About others
Thank you for your time!
Danielle Eisenach
deisenach@cdhcpa.com
www.Linkedin/in/danielleeisenach.com
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