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LinkedIn

Why LinkedIn?

• The world’s largest audience of affluent, influential professionals • More than 75,000,000 users• More than 200 countries • A new person gets on LinkedIn every

SECOND

The stats.

LinkedIn User Demographics

• In

The Four Types of Users

• Savvy Networkers

• Senior Executives

• Late Adopters

• Option Explorers

Knowing who you’re dealing with.

Personal Branding

• Your Profile• How to Handle Invitations• Your Personal Billboard• The Bonus Round (Apps)

Developing credibility & thought leadership.

Your Profile

• Enables people to connect or reconnect with you.

• Showcases your career accomplishments and opens doors to new opportunities.

• Helps you control your personal identity online.

Your professional dashboard.

Who the heck are YOU?The comprehensive bio.

Please R.S.V.P.

• Accepting Invitations• Sending Invitations & Personalizing• Business Cards & Networking• Introductions• Being Gracious & Creating Opportunities

Making the most of invitations.

You’re Invited…Reaching Out. Personalizing. Taking the Next Step.

Your Own Personal Billboard

• Taking Advantage of the Opportunity• Content & Consistency • Delivered Directly to the Virtual Doorstep

How to use updates & why.

In Your FACE!How to use updates & why.

The Bonus Round: AppsMaking LinkedIn Come Alive: Communication, Collaboration & Sharing

Reading Into ThingsSharing information, sharing interests.

• Company Pages• Establishing a Group• Talent: Hiring & Finding Quality Candidates• Answers: Credibility, Thought Leadership,

Networking

Company BrandingExpand your brand presence & build a community.

In Good CompanyBuilding brand awareness.

Grouping Things TogetherBuilding an online community.

LinkedIn for HIRE

You Need Answers.Gaining insight. Building credibility.

Facebooked IN?

• Time Management • Content & Audience Differences• Cross-Promoting LinkedIn & Facebook• What LinkedIn has that Facebook

DOESN’T

Higher net-worth individuals & decision makers.

• Time Management • Content & How the Audience Differs• Cross-Promoting LinkedIn & Twitter• What LinkedIn has that Twitter

DOESN’T

Linked TweetsSync or swim?

Keep in Touch!

Aimee Woodall | Leader of the Flock

Join our LinkedIn Group: Black Sheep www.linkedin.com/in/aimeewoodall

Other Ways to Connectwww.twitter.com/aimeewoodall

www.twitter.com/shearcreativity www.facebook.com/theblacksheepagency

www.theblacksheepagency.com