Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira

Preview:

DESCRIPTION

Lindsay Atwood Courtney Butterfield Naomi Kim Nick Lau Emily Teixeira. Our Team. Lindsay Atwood: Chief Marketing and Relations Courtney Butterfield: Chief of Personnel Naomi Kim: Chief of Research and Development Nick Lau: Chief Financial Advisor - PowerPoint PPT Presentation

Citation preview

Lindsay AtwoodCourtney Butterfield

Naomi Kim Nick Lau

Emily Teixeira

Our Team • Lindsay Atwood: Chief Marketing and Relations• Courtney Butterfield: Chief of Personnel • Naomi Kim: Chief of Research and

Development• Nick Lau: Chief Financial Advisor• Emily Teixeira: Chief of Design and

Organization

• 100% Hemp Clothing– T-shirts, V-necks, long-sleeve shirts,

turtle-neck shirts, tank tops, camis, dresses, etc.

Company Products

Our Team • Lindsay Atwood: Chief Marketing and Relations• Courtney Butterfield: Chief of Personnel • Naomi Kim: Chief of Research and

Development• Nick Lau: Chief Financial Advisor• Emily Teixeira: Chief of Design and

Organization

Our Team • Lindsay Atwood: Chief Marketing and Relations• Courtney Butterfield: Chief of Personnel • Naomi Kim: Chief of Research and

Development• Nick Lau: Chief Financial Advisor• Emily Teixeira: Chief of Design and

Organization

Our Team

• Growing cotton uses about 23% of all the insecticides used globally

• Growing enough cotton for one t-shirt requires 257 gallons of water

• Bleaching and dying the resulting cotton fabric creates toxins that flow into our ecosystem

Fortunately, we have an eco-friendly alternative…

Did You Know?

• The most useful plant known to man– Used to make over 25,000 different products

like clothing, paper, rope, canvas, paints, fuels, food, cosmetics, soap, etc.

• Natural fiber product of the Cannabis sativa plant (bred to yield long fibers)

• Alternative to cotton/polyester/rayon/etc.

Hemp Defined

Myths about HempMyth 1: You can get “high” off of hemp.

Fact: Less than 0.3% THC – High amounts of CBD No amount can get a person “high”.

Myth 2: United States law has always treated hemp and marijuana the same.

Fact: The history of federal drug laws clearly shows that at one time the U.S. government

understood and accepted the distinction between hemp and marijuana 

Hemp Timeline

Why Hemp?• Durable• Several times stronger than cotton–More resistant to abrasion, rips, shrinkage, etc.

• Renewable–Naturally fertilizes the soil for future crops

• Matures in as little as 100 days, whereas trees mature in 50-100 years

• Produces 3 times as much fiber per acre as cotton

• Fibers are highly absorbent– Cool in the summer and warm in the

winter

• UV resistant– Certified UPF 50+ (max UV protection

rate given)

• Long lasting• Ages gracefully gets softer with

time

Benefits of Hemp

• How Hemp Is Environmentally Friendly: – Requires only a few pesticides and no

herbicides– Can be used to restore depleted soils

damaged by chemical use– Requires no irrigation as it thrives on the

amount of water in an average rainfall– Naturally fertilizes soil for future crops

Preserving Our Earth

• Target Audience:– Teens and Young Adults– Concert Enthusiasts – Environmentally Conscientious Adults

• Why is our product worth buying?– Environmentally friendly – Superior quality, more comfortable– Longer lasting

Marketing

• Hemp Traders– World’s largest supplier of hemp products

• Los Angeles, California

• The Hemp Trading Company (THTC)– Extended family of musicians, poets, actors,

and activists that spread their message through the clothes they create• London, England

• Hemptown– $20 Billion T-shirt Industry

• Canada

Main Competitors

• All clothing companies who currently produce hemp clothing blend the natural hemp fibers with flax, silk, nettle, and cotton– Hemp Traders: T-shirts55% hemp, 45

% cotton

• There is no company that produces and sells 100% hemp clothes.

Our Edge Over Competitors

• Hemp Traders focuses on other products• Limits clothing selection

• THTC is based overseas• Some customers prefer shopping in

person• Small boutique is a part of the charm• Supports local economy

Our Edge Over Competitors

Year 1 Expenditures Cost (Year)

Building Lease $23,400

Payroll Expenses $485,000

Material Cost $306,120

Licenses/Permits/Insurance $87,921

Machinery $11,377

Shipping Costs $5,500

Utilities and Water Bills $4,020

Advertising/Marketing $20,000

Stores Fixtures and Decor $15,000

TOTAL $958,338

Projected Start-Up Cost

Year 1 Retail Sales Revenue

T-shirts ($20) expected 8,000 units $160,000

V-necks ($20) expected 7,000 units $140,000

Turtle-neck shirts ($25) expected 6,500 units

$162,500

Long-sleeve t-shirts ($25) expected 6,500 units

$162,500

Tank-tops ($15) expected 7,000 units

$105,000

TOTAL $730,000

Year 1 Revenue

Year 2 Expenditures Cost (Year)

Building Lease $23,400

Payroll Expenses $485,000

Material Cost $306,120

Licenses/Permits/Insurance $87,921

Shipping Costs $5,500

Utilities and Water Bills $4,020

Advertising/Marketing $20,000

TOTAL $443,841

Year 2 Expenditures

• $958,338 (Year 1 Expenditures) - $730,000 (Year 1

Revenue) = - $228,338 (expected Year 1 profit)

• 0 = - $228,338 (expected Year 1 profit) + X [$443,841 (Year 2 Expenditures) - $730,000 (Year

2 Revenue)]• Expected breakeven point after 1 year• Expect $286,158 annual profit after

year 1

Breakeven/ Profit Analysis

Proposed Building Layout

• The Body Shop– Beauty products

• Armani, Calvin Klein, Stella McCartney, Urban Outfitters, Fred Segal, etc. – Suits, tuxedos, jeans, pants, shirts,

dresses, scarves

• BMW and Mercedes Benz– Door panel fabrication

Other Businesses Using Hemp

• Increase in sales as we become more known

• Open up one or two new shops• Expand the market by selling to– Forever 21– Papaya– Anthropology– And other stores aimed at our target

audience

4 Years Projection

• Expand product line to include dresses, shorts, skirts, and pants

• Accessories: Backpacks, bags, shoes, slippers

●100% Hemp Linens– Bed sheets, bed coverlets, duvet

covers, etc.

4 Years Projection

Thank You!

We look forward to doing business with you.