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WELCOME
INCREASE TRAFFIC & REVENUE:LIGHTWORKS Iray+ PHOTOREALISTIC INTERACTIVE 3D-ONLINE, IN-
STORE POS DIGITAL CONFIGURATORS
DAVE COLDRONPRODUCT DIRECTOR
BEN WIDDOWSONPRE-SALES CONSULTANT
AGENDAWHAT WE’D LIKE TO SHARE WITH YOU TODAY
● The growing trend of customer personalisation
● The business challenges of personalised purchases
● Two case studies from luxury markets
● Lightworks’ solution to these challenges
HOW TO SHARE DIGITAL ASSETS ACROSS WORKFLOW
HOW TO INCREASE SALESHOW TO DELIVER
CUSTOMERPERSONALISATION
PRODUCT MANUFACTURERS FACE MANY CHALLENGES DAILY
INCREASING DEMAND FOR PERSONALISATION
“70% of product strategists want to offer customised products.”
Forrester Research Oct 2011
“Customers are willing to spend at least 25% more to get products built
specifically to their needs.”
The NPD Group Nov 2011
“35% of U.S. online customers are interested in personalising product features or in purchasing build-to-
order products.”
Mashable 2011
MAKING IT PERSONAL MATTERS
TODAYCONFIGURATORS ARE LIMITED
● 2D image based only
● Fixed predefined views (top, side, …)
● Not photo realistic
● Limited options that can be presented
Iray+CONFIGURATORS ARE LIMITLESS
• Completely scalable (CPU, single GPU, Multiple GPU, Cluster, Cloud)
• 3 engines offer different levels of interactivity/accuracy
• Consistent material representation throughout
• Workflow tailored to users requirements
CASE STUDYJEWELLERY
WHAT CONSTITUTES A PERSONALISED PURCHASE?
PERSONALISATION✓ Diamond colour
✓ Diamond cut
✓ Carat size
✓ Ring material
WHAT % OF YOUR SALES ARE PERSONALISED?
MOST PERSONALISED PURCHASES ARE NON-ROUTINE
COSTS OF PERSONALISED PURCHASES
● Dilutes brand as pieces stray from original design● Additional consultation time (2-3 weeks)● Non-standard manufacture
THE IMPACT OF PERSONALISED PURCHASES
MYSTERY SHOPPINGCRITERIA FOR TARGETING THE JEWELLERS
● Operate at least one physical store
● Offer a luxury customer experience
● Offer some limited eCommerce
THE FACTS
32%OFFERED A DRINK
2PEOPLE SERVING
30MINUTES SPENTIN STORE
12DAYS TO RETURN DESIGNS
EXAMPLE CUSTOMER JOURNEY
ARRIVE AT STORE 1 HOUR CONSULTATION
2 WEEK WAIT FOR DESIGNS LOST SALE
CUSTOMERS LEAVE YOUR STORE AND WAIT 2 WEEKS FOR DESIGNS
96%OF CUSTOMERS DON’T COMPLAIN.
THEY WILL SIMPLY LEAVE AND NEVER COME BACK1Financial Training services.
HOW DOES THIS BREAK DOWN FOR ONE STORE?
100PEOPLE VISIT EACHSTORE PER WEEK
20PEOPLE ARE INTERESTED
IN BUYING
5PEOPLE ARE INTERESTED
IN PERSONALISING
27PEOPLE ACROSSYOUR 9 STORES
HOW DOES THIS SCALE ACROSS YOUR BUSINESS?
2PEOPLE PURCHASE THEIR PERSONALISED PRODUCT
3PEOPLE DON’T
$11mPER YEAR
$8.3kIS THE AVERAGE PRODUCT
PURCHASE PRICE
$224kPER WEEK IN LOST SALES
WHAT IS THE COST OF DOING NOTHING?
THE COST OF DOING NOTHING
DOING NOTHING WILL COST
$224kTHIS WEEK.
AND NEXT WEEK. AND THE NEXT WEEK.
CONTROLLED PERSONALISATION
THE GOAL• Reduce the lead time for the sales process
• Increase conversion of personalised purchases
• Limit the options for personalisation
WHAT WILL SUCCESS LOOK LIKE?
IF YOU SOLD 1 EXTRA ITEM PER WEEK FROMA PILOT IN 1 STORE YOU COULD GENERATE
$430KADDITIONAL REVENUE IN YEAR 1
THE SOLUTION
Iray+✓ Interactive in-store configurator
✓ Personalised customer brochure at point of sale
✓ Personalised customer mini-site for follow ups
THE SOLUTION
Why Iray+ ?✓ Photo-real accuracy
✓ What you see is what you get
✓ Consistent look
DEMO
CASE STUDYHIGH-END AUTOMOTIVE TUNING
PERSONALISATION✓ Exterior
✓ Interior
✓ Alloys & Wheels
✓ Performance
WHAT CONSTITUTES A PERSONALISED PURCHASE?
WHAT PERCENTAGE OF YOUR SALES ARE PERSONALISED?
FEATURES OF PERSONALISED PURCHASES
● Customer won’t see the customisation till it’s made● Additional consultation time (~6 weeks)● Non-standard manufacture
MOST PERSONALISED PURCHASES ARE NON ROUTINE
CUSTOMERS LEAVE THE DEALERSHIP AND HAVE TO WAIT FOR DESIGNS
96%OF CUSTOMERS DON’T COMPLAIN.
THEY WILL SIMPLY LEAVE AND NEVER COME BACK1Financial Training services.
100PEOPLE VISIT EACH
DEALERSHIP PER WEEK
3PEOPLE ARE INTERESTED
IN BUYING
HOW DOES THIS BREAK DOWN FOR ONE DEALERSHIP?
2 PEOPLE BUY BUT
1PERSON DOESN’T
$400kPER WEEK IN LOST SALES
16PEOPLE ACROSS
YOUR 16 DEALERSHIPS
$25kIS THE AVERAGE PRODUCT
PURCHASE PRICE
HOW DOES THIS SCALE ACROSS YOUR BUSINESS?
$20.8mPER YEAR
THE COST OVER 12 MONTHS
THE GOAL✓ Increase conversion of personalised purchases
✓ Grow brand and ensure cars are instantly recognisable
✓ Continue delivering a personalised customer experience
✓ Limit the options for personalisation
✓ Reduce the lead time for the sales process
CONTROLLED PERSONALISATION
IF THIS PROJECT COULD GENERATE JUST 2 EXTRA SALES PER MONTHIN 1 SHOWROOM IN YEAR 1 THAT WOULD BE
$600k
WHAT WILL SUCCESS LOOK LIKE?
THE SOLUTION
Why Iray+ ?✓ Photo-real accuracy
✓ What you see is what you get
✓ Consistent look
THE SOLUTION
Deliverables✓ Interactive On-line configurator
✓ Personalised customer brochure at point of sale
✓ Personalised customer mini-site for follow ups
✓ Parts list for dealerships
DEMO
SOLUTIONA browser based configuration system
INTERACT WITH MODEL USING WEBGLRENDER USING IRAY+ ON AMAZON CLOUD
• No plug-ins required
• Light model download
• Fast interaction on any device
• High quality images delivered in seconds
Iray+
HTML5 Web browser
ON LOAD – LOW-RES MODEL DOWNLOADED FROM SERVERRendered in browser using WebGL
HTML5 Web browser
Iray+
CHANGE VIEW/MATERIAL/GEOMETRY USING UI Message sent to iray+ on the server
HTML5 Web browser
Iray+
RAYTRACE IMAGE ON SERVERPass image back to browser and overlay webGL
HIGH QUALITY IMAGESGENERATED ON-THE-FLY
BROCHURE IMAGESFROM THE SAME DATASET
Iray+THE ENGINE DRIVING ...
● POS showroom based configurators
● Online configurators
● High quality CG images
Iray+ ADVANTAGES● Runs on CPU & GPU
● Scales linearly across multiple GPUs
● Seamless access to 3 render algorithms
● Highly accurate
SAVE ON CREATION COSTS● Set up all your materials once
● Create your pipeline and preferred lighting setups
● Push your models through the pipeline
● Auto create configurators based on simple rules
CUSTOMISED WORKFLOWS● Don’t be bound by the same workflow as everyone else.
● With Iray+ you can tailor the experience and make it your own.
● Tell us what you need.
OPTIONS FOR ALLEXPERIENCE TYPES● Production Quality Visualisation
● Fast Interactive Visualisation
● Real-time Visualisation
● All consistent, scalable, high quality experiences
CONCLUSIONS● Trend towards high quality live visualisations
● Interactive raytracing allows more freedom and true customisation
● Reduces creation costs
● Adds to the buying experience in a natural way
● Drives more sales from your sites to dealer
● Closes more deals on the first visit to the dealer
VISIT US AT STAND 911
THANKYOU
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