LIGHT INDUSTRY SOLUTION COASTAL SOLUTION (Non IMO)

Reliable solution for your needs

LIGHT INDUSTRY SOLUTION COASTAL SOLUTION (Non –IMO)

4 main things for today..

The markets The insights, products and

benefits

The solutions The tools

The markets

Understanding our opportunity!

What is Light Industry?

Less capital intensive & light duty market

What is Coastal market?

Non – IMO vessels

Opportunities to grow more!

Opportunities to grow more through..

Collective experienceUnderstanding of the

marketsInnovative products &

solutions

And..

Big market to grab!

Market Size – Light Industry / General Maintenance

*Jotun internal study

SEA – USD 232.8 Mil

$ 47 Mil

$ 38 Mil

$ 6.8 Mil

$ 3 Mil

$ 33 Mil

$ 70 Mil

$ 35 Mil

Targeted Sector

• Food, Beverage and Tobacco

• Chemicals, including Petroleum

• Electrical and Electronics

• Fabricated Metal

• Machinery

• Transport

Total: 2000++

Southern

10%East

Malaysia3%

Central87%

Central

Southern

East Malaysia

Majority industries been set up at Central Region which is more than 50% in Malaysia

Market Size – Coastal (Non-IMO vessels)

*Jotun internal study

SEA – USD 92.3 Mil

$ 12.6

Mil

$ 12.1 Mil

$ 4.8 Mil

$ 10 Mil

$ 48.5

Mil

$ 5 Mil

Location

Number

Turning insights into products!

The insights, products and benefits

We focus on insights!

UNIQUE and SOLVING customers’ challenges

Dealers to SELL MORE and BETTER PROFITS!

Fabricators / applicators insights – simplicity and efficiency

• Wrongly mixed 2K products especially for small to medium maintenance job

• Efficiency is important for them as it saves

them the time

• The need to source different brands for different usage sometimes

Owners insights – trusted brand and their asset is maintained longer

• They like their assets to look cleaner longer and

shiny!

• Durability is quite important for them as

repainting can be troublesome

Dealer insights – Additional Avenue of Profit!

• Confusion on which products to sell / specified

• Ability to offer products rightly and fast to customers is important

Jota Series Coastal Series New Products

JOTA QD MIO

JOTA QD PRIMER

JOTA QD TOPCOAT

JOTA TC GLOSS

JOTA EP MASTIC 66

JOTA EP MASTIC 88

JOTA EP TOPCOAT

JOTA PU TOPCOAT

COASTAL PRIME QD

COASTAL GLOSS

COASTAL EP MASTIC

COASTAL EP FINISH

COASTAL UNIPRIME

ALKYDPRIMER QD

ALYKD HIGH GLOSS

ALKYD HIGH GLOSS QD

EASYPRIME

UNIPRIME QD

13 5

Leaner assortments, less complexity & confusion!

The new products address the market needs!

ALKYDPRIMER QD

ALYKD HIGH GLOSS

ALKYD HIGH GLOSS QD

EASYPRIME

UNIPRIME QD

New Products

BETTER YELLOWING RESISTANCE (for

white color)

SIMPLICITY

EFFICIENCY

HIGH GLOSS FINISH (for alkyd topcoat)

ZINC ALKYD PRIMER

ALKYDPRIMER QD

• Zinc Phosphate reinforced

• Application friendly

*Average recoating time compiled from top competitors in 4 countries

• Fastest recoating time!(*3.4xfaster)

ALKYDPRIMER QD

Alkyd paint curing mechanism

Factors that affecting drying speed:

- Environment, ventilation

- Applied thickness, number of coats

- Type of alkyd

Alkydprimer QD

4

16

13.6

Jotun AlkydprimerQD

Jotun Alkydprimer *SEA Market Average

**3.4X faster!

*SEA market -> tested against selected top competitors from 4 countries**Compared to the SEA market average @25C

Fastest recoating time in the market. 3.4x faster than average

2 coats of primer + 1 coat of topcoat system

2 coats Brand A Undercoat White +

1 coat Brand A White

Liger2 coats Alkydprimer QD

+1 coat Jotun Alkyd High Gloss QD White

Alkydprimer QD

Zinc Phosphate reinforced performs comparable with top competitors

*AC Test (400 hours)

ALKYD HIGH GLOSS

• High Gloss finish

• New white colour “Special White”

• Good gloss retention

ALKYD HIGH GLOSS

Measured based on Gloss Meter

0

20

40

60

80

100

120

Day 1 Day 3 Day 7 Day 14 Day 21 Day 28

Brand A White

Jotun Alkyd High Gloss White

Jotun Alkyd High Gloss QD White

Jotun Pilot II White

Jotun Alkyd High Gloss Special White: 91.6GU

Jotun Alkyd High Gloss QD White: 89.9GU

Jotun Pilot ll White: 81.2GU

Brand A White: 88.6GU

Jotun Alkyd High Gloss Special White: 100.6GU

Jotun Alkyd High Gloss QD White: 98.9GU

Jotun Pilot ll White: 97.2GU

Brand A White: 93.5GU

Alkyd High Gloss & Alkyd High Gloss QD

Good initial gloss level!

Why we need “Special White” ?

The cause of alkyd paint yellowing is a Photochemical reaction that occurs. In the presence of Sunlight, it retards the yellowing process; In areas of low light, the yellow effect is enhanced.

Expose to sunlight Not expose to sunlight

Alkyd Paint yellowing is common concern

JOTUN STANDARD WHITE COLOR

Normal Condition Dark Condition

Alkyd High Gloss / High Gloss QD

SPECIAL WHITE SELECTED TOP COMPETITOR PRODUCT

Normal Condition Dark Condition Normal Condition Dark Condition

Alkyd High Gloss & Alkyd High Gloss QD

Better yellowing resistance and hiding – look cleaner longer!

ALKYD HIGH GLOSS QD

• *Fastest drying time! (2.5x faster)

*Based on average internal testing gathered from top competitors from 4 countries

• High Gloss finish

• New white colour “Special White”

• Good gloss retentionALKYD HIGH GLOSS QD

*SEA market -> tested against selected top competitors from 4 countries**Compared to SEA market average @25C (touch dry)

1.8

4.5

2.75

4.5

Jotun Alkyd HighGloss QD

Jotun Alkyd HighGloss

Pilot II *SEA MarketAverage

**2.5X faster!

Alkyd High Gloss and Alkyd High Gloss QD

Fastest Drying time in the market!

EASYPRIME

• 1:1 Mixing ratio

• Epoxy mastic technology

• Brush and roller friendly

• Immersion and atmospheric

EASYPRIME

Conventional mixing ratio

Challenges:

- If required small amount, not able to withdraw accurate amount of comp A & B for good mixing at site.

- More difficult if mixing ratio go higher.

- Introduce waste Example:

JM70 5 : 1JM80 7 : 1

NEW!! 1 : 1 mixing ratio

A B

• 10 L volume offering

• 65% volume solid

• Simplicity – no hassle in mixing ratio!

• No wastage!

5 L

Comp A Comp B

5 L

1:1 mixing ratio

Jotamastic 70 Jotamastic Smart Pack EasyPrime

1500 hours, 2x100µmSmall blisters but no rust observed on non-scribed area

EasyPrime

Good anti corrosive performance!

EASYPRIME JOTAMASTIC 70 JOTAMASTIC SMART PACK

*Based on 2 external and internal trials conducted

EasyPrime

Brush and roller engineered – easy to apply

*Light and easy to apply. Good flow on the paint!

*Easy to apply and not sticky compared to JM 70. Good overlapping properties and flow

Pull-off adhesion test after immersion – 8.2 MPa

No rust observed underneath paint film

Non-immersed

area

Immersed area

EasyPrime

Suitable for immersion usage!

*Water immersion test (4200 hours @35 °C)

Two distinct products for two different target markets and requirements.

Key features / parameters EasyPrime Jotamastic Smart Pack

Target market Light Industry & Coastal MarketHPI, Offshore, Infrastructure and Sea Stock Concept

Coverage and efficiency13 m2 coverage / liter used to achieve 50 micron DFT

Close to 20% more coverage / liter used compared to EasyPrime to achieve 50 micron DFT – more efficient and better film thickness build up.

Color variants and options 3 colors – grey and red5 colors options + aluminum version – more versatile!

CertificatesNo certificates / approval under NORSOK and IMO

Passed NORSOK M-501 Edition 6, IMO FTPC Part 5 / IMO FTPC Annex 2, ISO 20340 with recommended systems

PREMIUM

UNIPRIME QD

• Fast recoating (2 hours @23C)

• Roller friendly

• Direct to wood as tie coat for AF

UNIPRIME QD

Product positioning Guideline

PR

IC

E

FEATURES AND QUALITY

ALKYDPRIMER QD

ALKYDPRIMER

Alkyd primer positioning guideline

Existing Product New Product

Price and features scale is just for illustration purpose

PR

IC

E

FEATURES AND QUALITY

ALKYD HIGH GLOSS QD

PILOT II

ALKYD HIGH GLOSS

Alkyd topcoat positioning guideline

Price and features scale is just for illustration purpose

Existing Product New Product

PR

IC

E

FEATURES AND QUALITY

JOTAMASTIC 80

JOTAMASTIC 70

Epoxy Primer positioning guideline

EASYPRIME

Price and features scale is just for illustration purpose

Existing Product New Product

PR

IC

E

FEATURES AND QUALITY

UNIPRIME QD

Tie Coat positioning guideline

SAFEGUARD

UNIVERSAL ES

Price and features scale is just for illustration purpose

Existing Product New Product

The solutions

Robust offerings and simplest solutions lead to better profitability for the dealers!

ALKYDPRIMER QD

ALYKD HIGH GLOSS

ALKYD HIGH GLOSS QD

EASYPRIME

UNIPRIME QD

ALKYDPRIMERPILOT II

PIONER TOPCOATPENGUARD TOPCOAT

JOTAMASTIC 70JOTAFIX PU TOPCOAT

FUTURA CLASSICJOTAPRIME 500

SAFEGUARD UNIVERSAL ESCOASTAL AF SERIES

New Products Existing Products

Fill in the product gaps, make the offering stronger!

Light Industry SolutionThe most reliable and simple solution for your asset protection and maintenance

10 strong and robust products to meet the customers’ needs!

ALKYDPRIMER ALKYDPRIMER QD

JOTAMASTIC 70 EASYPRIME

PILOT II ALKYD HIGH GLOSS ALKYD HIGH GLOSS QD

FUTURA CLASSIC

PENGUARD TOPCOAT

Existing Products New Products

PIONER TOPCOAT

PRIMER (P)

TOPCOAT (T)

Alkyd

Epoxy

Alkyd

Acrylic

Epoxy

PU

Solution for standard alkyd system

Standard Alkyd System & Glossy finish (70-85GU)

Standard Alkyd System & High Glossy finish (>85GU)

• ALKYDPRIMER + PILOT II

• ALKYDPRIMER + ALKYD HIGH GLOSS

Solution for faster completion time

Shortest recoating time in the market (4 hours – primer @23C)

Fastest Handling on your assets (6.5 hours @23C)

• ALKYDPRIMER QD + ALKYD HIGH GLOSS

• ALKYDPRIMER QD + ALKYD HIGH GLOSS QD

Solution for NB and ultimate simplicity (Epoxy, Polyurethane, Acrylic)

Design for new building projects!

Ultimate Simplicity for maintenance – B&R

• JOTAMASTIC 70 + FUTURA CLASSIC

• EASYPRIME + PIONER TOPCOAT

Coastal Solution (non-IMO)The most reliable and simple solution for your coastal vessels protection

Wooden Vessels

7 robust products for wood vessels protection!

ALKYDPRIMER ALKYDPRIMER QD

UNIPRIME QD

ALKYD HIGH GLOSS ALKYD HIGH GLOSS QD

COASTAL AF 38 COASTAL AF 48

PRIMER (P)

TIE COAT (TC)

TOPCOAT (T)

AF

Alkyd

Vinyl

Alkyd

Ion Exchange

Existing Products New Products

Alkyd system offering from normal to fast handling!

Standard Alkyd System & High Glossy finish (>85GU)

Fastest Handling on your assets (6.5 hours @23C)

DECK AND TOPSIDE

• ALKYDPRIMER + PILOT II

• ALKYDPRIMER QD + ALKYD HIGH GLOSS QD

Preferred wooden vessel hull solution

For your hull protection up to 24 months

HULL

• UNIPRIME QD + COASTAL AF 38 / AF 48 (premium)

Steel Vessels

ALKYDPRIMER ALKYDPRIMER QD

EASYPRIMEJOTAPRIME 500

12 robust products for steel vessels protection!

ALKYD HIGH GLOSS ALKYD HIGH GLOSS QD

PIONER TOPCOAT

JOTAFIX PU TOPCOAT

PENGUARD TOPCOAT

PRIMER (P)

TOPCOAT (T)

Alkyd

Epoxy

Alkyd

Acrylic

Epoxy

PU

Existing Products New Products

COASTAL AF 38 COASTAL AF 48

12 robust products for steel vessels protection!

SAFEGUARD UNIVERSAL ES

TIE COAT (TC)

AF

Vinyl Epoxy

Ion Exchange

Existing Products

Solution for new building and maintenance

High solid epoxy system with thousand of color options!

Ultimate simplicity for maintenance – B&R

DECK AND TOPSIDE

• JOTAPRIME 500 + PENGUARD TOPCOAT

• EASYPRIME + PIONER TOPCOAT

Preferred coastal steel vessel hull solution

For your hull protection up to 24 months

HULL

• JOTAPRIME 500 ALU + SAFEGUARD UNIVERSAL ES + COASTAL AF 38 / 48 (premium)

The Tools

Focus on simplicity, product features and solution selling!

2-fold brochures

Front page Inner pages

Content pages

Front page Inner pages

Content pages

Protective and Marine Topcoat color card

To conclude..

The markets The insights, products and

benefits

The solutions The tools

Any Questions?

Reliable solution for your needs

LIGHT INDUSTRY SOLUTION COASTAL SOLUTION (Non –IMO)

When you try it yourself, you will feel confident!

Technical booths overview

1

Alkyd

Series

2

Easyprime

3

Application

•Alkyd

•Easyprime

Jotashield

meeting room

R&D Lab Car park area

Technical Booths Rotation Booth

1

Booth

2Booth

310:15am –10:45am

10:45am –11:15am

11:15am –11:45am

Group A Booth 1 Booth 2 Booth 3

Group B Booth 2 Booth 3 Booth 1

Group C Booth 3 Booth 1 Booth 2

Application – PPE are compulsory

** Please put back the safety googles and blue jacket to their designated location before leaving the application booth

Grouping

Group A Group B Group C

Camcote Industrial Permission Power Marquis Oil

Logam Sunwares DRL Singamas

Pantai timur Marinerswork Motorship

UNF Sung Mee

Marintec

KC sunshine

Simon Yong Thian

Enjoy and have fun!!

Reliable solution for your needs

LIGHT INDUSTRY SOLUTION COASTAL SOLUTION (Non –IMO)