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Andrew Chow
Andrew Chow a.k.a Ideasandrew Founded
Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
Table For Six since 2008
Education
Thames Valley University, UK
Membership
SACEOS member 2004
Business Awards
STB Business Award – Most Innovative Marketing Initiative award 2007
Spirit of Enterprise 2008
Successful Entrepreneur 2010
Certification
NLP Practitioner
Certified Life Coach
Forte
PR Strategic Counsel, Implementation & Monitoring
Social Networking / Social Media Strategy
Brand Management Consultancy
Personal Branding
Professional Affiliation
Approved NCSS Training Provider
WDA ACTA-certified
Andrew Chow a.k.a
Ideasandrew
Social NetworkingFacebook - http://www.facebook.com/#!/AndrewChowKokWah
Plaxo http://ideasandrew.myplaxo.com/
Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media SharingFlickr Collection - http://www.flickr.com/photos/ideasandrew/
Youtube Channel - http://www.youtube.com/user/ideasandrew
Slideshare - http://www.slideshare.net/ideasandrew
Podomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-bloggingTwitter - http://twitter.com/Ideasandrew
Wordpress – www.andrewchow.sg
Social CollaborationWikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew
Meet up - http://www.meetup.com/members/11966314/
More than 150 interviews/feature in 5 years from local and international media
Differentiate the Internet with New Internet
Embracing Social Media Lifestyle
Mastering Social Media Content, Conversation and Communities
Social Media Ethics and Etiquette
The Myths of Social Media
Google : Search
(You look for information)
Social Media : Share
(Information look for you)
Social Media
=
New Internet
=
Live Communication
o Learn what people are saying about you
o Create buzz for events & campaigns
o Increase brand exposure
o Identify and recruit influencers to spread your message
o Find new opportunities and customers
o Support your products and services
o Improve your search engine visibility
o Gain competitive intelligence
o Get your message out fast
o Retain clients by establishing a personal relationship
o Be an industry leader – not a follower
Reach
o Website visits / views
o volume of reviews
and comments
o Incoming links
Action & Insight
o Sales inquiries
o New business
o Customer satisfaction
and loyalty
o Marketing efficiency
Engagement & Influence
o Sentiment of reviews
and comments
o Brand affinity
o Commenter
authority/influence
o Time spent
o Favourites / Friends / Fans
o Viral forwards
o Number of downloads
Resources required for social media may include:
o Strategic consultation
o Training
o Creating content
o Integrating tools
o Distributing content
o Relationship management
o Measuring value
| Social Media |
Content{ What’s happening in the world? }
{ What can I do with it? }
{ Is this real, useful, relevant? }
{ How do I maintain Control? – You CAN’T }
Original
Co-created
User-generated
Content
Original
Something Exclusively
Yours!
Your Creativity!
Co-created
Exposes a Problem/ Asks a Question
Solves a Problem/ Answers a Question
Propose a Solution / Enrich an Answer
Verify a Solution / Test an Answer
Others Contribute to what
you have started
Value Adding !
Others generate new
Content about your brand
Entirely on their own
User-generated
Value Creation !
600 years to watch all videos(2011 – 2611)
5,000,000,000
70% of people on earth
has a photo in Flickr
If FACEBOOK is a Country,
It will be the 3rd largest Country In the World
(after China & India)
700,000,000
| Social Media |
Context
(Conversation)
(What’s there to talk about?)
(How do I conduct myself on social media?)
Listen & Learn
Share & Inspire
Comment & Commend
Poll & Publish
Monitor & Measure
| Social Media |
Contacts
(Community)
{ Who am I meeting? }
{ Where can I find them? }
{ What do they know? }
{ When are they moving on? }
{ Why do I need to know them? }
Influencers
Peers
Thought Leader
FaceBook – The King of Social Networking
LinkedIn – The network of connection, recommendation and sharing
Twitter – The Brand Directory of Social Media
Youtube – The Social Coffee shop for Social Commercial
Flickr – The Open Album
Podcast : Personal On-demand Broadcast
Slideshare – The platform to share your knowledge, Sell your expertise
Blog – The corporate dairy every company needs
o Fastest growing social network in emerging countries (China, India, Brazil)(700 million members)
o Powerful tools to engage and understand
your audience:
o Brand pages
o Custom applications
o Targeted advertising
o Audience insights/metrics
o Opinion polls
o Your brand’s homepage on Facebook.
o Allow you to post photos, videos, events and other messages.
o Users interact with you byo Becoming fans
o Commenting on your posts
o Participating in discussions
o Post photos to your page
o Fans see your page updates in their newsfeed
o Contains profiles of Fortune 500
executives and leading entrepreneurs
o average individual salary on LinkedIn
is $109,000
o On LinkedIn your can:
o Post a profile and resume
o Connect with colleagues
o Share professional recommendations
o Find jobs
o Forums to demonstrate expertise and
find answers
o Microblogs are blogs limited
to a sentence or two (about 140
characters)
o People use microblogging to
promote themselves, share
content and follow friends,
celebrities and brands
o Companies use it for marketing,
public relations and customer
service by giving their brand a
voice within the community
o share timely information
o promote useful content including
resources, contests, deals, etc.
(not just your own)
o personify your brand
o connect with your customers and
develop leads
o build credibility and influence
o listen to consumer buzz
o research competitors
o network and learn from experts in your
field
Twellow = Yellow Pages of Twitter
o Video sharing sites let you
upload videos and sharethem with people.
o They’re a perfect
repository for video blogs,
taped seminars, witty
Power Points, commercials,
how-to’s and a behind-
the-scene look at your
organization.
o helps you gain exposure and direct traffic back to your website
o sparks interest without a hard-sell
o videos can be low-fi and cheap to produce - immediacy and content is more important than quality.
o videos can be a place to showcase your leadership in a field, and spread customer testimonials
o Photo sharing sites give
you a place to upload
and organize your
photos
o You can invite friends to check out your
photos and people
can find your photos
by searching for the
keywords (tags) you apply to your photos.
o detail the launch of a new
product, from initial
sketches to the launch
party
o promote special events,
charitable campaigns, and
awards ceremonies
o provide an inside look at
your organization, making it
appear glamorous, busy,
fun, or innovative
o A podcast is a series of audio or video files which is distributed by syndicated download to your computer, for use on an MP3 player or computer.
o Podcasts can be simple recordings of conversations, presentations, or interviews
o They’re a chance to provide build an audience around your brand or message.
o A file-sharing site is a series of presentation in
PPT, PDF, Word format which is distributed by
syndicated download to your computer, for
use on a presentation software.
o File-sharing can be simple notes of training,
seminar, conferences, and workshop.
o Excellent tools to share knowledge and
thought leadership
o A blog is a website with
regular entries of commentary or news
o Blogs serve to establish
your company as
transparent, relevant,
active, and expert.
o engage in dialogue with
your customers
o improve your search engine
visibility
o promote product launches
and events
o gain expert status by
providing useful tips
Article Submission and Crowd Sourcing Tools
Social Media Monitoring
Social Media Aggregation
Social Media Measurement
Social Media Community Growth Tools
Social Media Knowledge Base
\
www.ezinearticles.com
www.wikipedia.com
www.smashwords.com
www.feedbackfarm.com
www.proprofs.com
www.animoto.com
www.ustream.com
www.socialmention.com
Professional -
www.jamiq.com
www.hootsuite.com
www.hootsuite.com
www.hootsuite.com
www.google.com/analytics
www.klout.com
www.twitalyzer.com
Facebook Connect
OpenID
Mobile Web
Mass Invite (not Mass Broadcast)
Social Network
(www.socialengine.net)
Mashable – www.mashable.com
www.socialmediab2b.com
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