Leveraging access to the European market€¦ · Leveraging access to the European market through...

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Leveraging access to the European market

through innovation collaboration

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The Dutch Agri & Food

Research & Innovation Landscape

Dr.ir. Kees de Gooijer, CIO TKI-A&F + BBE

Ottawa, January 29, 2015

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TKI = Topconsortium for Knowledge and Innovation

CIO = Chief Inspiration Officer

Woody Allen (1953): why food?

Three existential questions exist.

1. Why are we here?

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2. Where do we go?

3. When do we eat?

Maybe to be added: What do we eat, Which wine to choose?

The Topsector policy

Combine public and private investments in

Research and Innovation.

This includes the public investments in applied

research institutes (35-100% of their budget).

This includes the public investments in

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This includes the public investments in

scientific research (the national science

foundation NWO) to universities (50% of the

budget (275 M€) of which 1/3 is under direct

dialogue).

Unique in Europe, example Japan and Korea.

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6

Summarizing old vs new

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Food

Fine chemicals

Bulk chemicals

Pharma

Biomass

€

Jet fuel

Car fuel

Bij & Meestook€

TKI BBE irt Topsectors per 1-1-15

TS EnergieTKI

E / S / STKI Gas

TS Energy

TKI

Chemistry

TS ChemistryTS

Agri&Food

TKI Agri

& Food

TKI BBE

TKI Wind

on Sea

Top sector

Agri & Food

The Dutch growth

diamond

5-6-2012 10

diamond

Position of Topsector Agri & Food:

€ 29 billion direct added valueTotal contribution including distribution, retail and hotel & catering € 48 billion €billion

50

40

30

48.819.7

46%

54%

29.113.4

48%

Distribution/Retail

Hotel &catering

Industry and goods

5-6-2012 11

20

10

0

Total

added

value

DistributionDirect

added

value

Suppliers2

52%

48%

Processing

9.4

Primary

production

6.3

Services

Industry and goods

9% of total employment in Agro & Food9% of total employment in Agro & FoodAgro & Food contributes 9.2% to total GDPAgro & Food contributes 9.2% to total GDP

Productivity per

employee

(€ 1,000)

98

Trade and repairs 10.8%

Government 11.1%

Heathcare 12.5%

Financial services 27.8%

Total 529.3

Trade and repairs 13.3%

Government 11.5%

Healthcare 18.6%

Financial Services 22.1%

Total 6811

75

52

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Position of Top sector Agro & Food:

largest industrial sector of the Netherlands

5-6-2012 12

83

Added value (€ billion)

6004002000

Horticulture and forestry 1.4%

Energy 1.9%

Mining 4.1%

Construction 5.8%

Transport 6.6%

Industry 8.6%

Agro & Food1 9.2%48.8

Trade and repairs 10.8%

4,0002,0000

Horticulture and forestry 1.3%

Energy 0.4%

Mining 0.1%

Construction

Employment (1,000 FTE)

8,0006,000

6.9%

Transport 6.0%

Industry 10.8%

Agro & Food1 8.9%

Trade and repairs 13.3%

62

65

3,063

344

64

80

86

Ajinomoto Co.

Fonterra Co-Operative Group

ConAgra Foods

BRF – Brasil Foods

Fomento Económico Mexicano

SABMiller

AMBEV

Diageo

World top 40 Food & Beverage businesses (Turnover 2010 in € millions)World top 40 Food & Beverage businesses (Turnover 2010 in € millions)

The Coca-Cola Company

Anheuser-Busch InBev

Kraft Foods

Pepsico

Unilever

Archer Daniels Midland Company

Cargill1

Nestlé

Nedalco takeover can

strengthen Cargill in

the NetherlandsNew European head

office in the

Netherlands

Position of Top sector Agro & Food: 12 of world’s top 40 Food & Beverage businesses have

large branches or R&D departments in the Netherlands

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100,00050,0000

HJ Heinz

Carlsberg

Suntory1

Land O Lakes

Smithfield Foods

Yamazaki Baking

Sara Lee

Meiji Holdings

Koninklijke FrieslandCampina

Vion2

Dean Foods

Kellogg Company

100,00050,0000

General Mills

Associated British Foods

Asahi Breweries

Heineken

Danone

Mars1

CHS

Kirin Holdings Company

Tyson Foods

Wilmar

JBS

The Coca-Cola Company

After Numico takeover

policy centre for health and

baby food remains in the

Netherlands. Strengthening

of R&D located in Utrecht

The Netherlands

seems well-positioned

after split

Participates in TIFNCompany with important business

location or R&D in the NetherlandsDutch company Recent developments

Research centre

planned for Nijmegen

Examples:

Life Sciences and health

High-ranking Dutch universities

Many universities carry out research relevant

to Agri & Food

1.35

1.34

1.46Switzerland

Denmark

US

Many Dutch universities listed in global rankings

• 11 universities in 2011 top 200 ranking

The Netherlands in top 10 for citation impact:

Position of Top sector Agri & Food:

Dutch universities of high standard

5-6-2012 14

Agri & Food, Environmental

Science

High-tech, ICT, Packaging

Bio-energy, nanotechnology

Citation impact

1.51.0

Norway

Canada

Sweden

Ireland

UK

0.0 0.5

1.26

1.22

1.23

1.27

1.24

1.33

1.25

1.34

Global average 1.00

US

the Netherlands

Belgium

Scope?

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1. Do more for less: develop sustainable, innovative food

production systems , Sustainability across the whole Food chain

Primary production in

NLProcessing Industry Distribution

Retail / Hotel &

catering

Water usage

Energy usage

CO2 reduction

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Waste flows

Packaging

Ecosystem /

Recycling

Animal Welfare

Sustainable imports

Theme relevant to section of the chain

Primary

productionProcessing Distribution

Retail/Hotel &

catering

De consument wil...

1Examples of value creation across the chain

2. Greater added value: focus innovation on health,

sustainability, taste and convenience

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Healthy food

Sustainable food

Improved/more

healthy crops

Functional ingredients,

less salt and saturated

fats

Hygienic distribution

of fresh products

Healthy preparation

methods

No animal suffering Optimisation of raw

material useMinimisation of CO2

emissions

Sustainable packaging,

sustainable cooling

Convenient foodProduction of long-life

products

Ready sliced products Regular delivery Improved portion size

for ease of use

Tasty foodBreeding for taste Optimal processing to

retain aroma and

flavour

Packaging to retain

maximum quality

Improved preparation

methods

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2

3

4

3.Leading international position: from

export of products to total integrated solutions

Exports of system solutions provides commercial opportunities and possibilities for development

cooperation

Development cooperation

Low-income countries where aid plays an

important part in development

– Benin, Ethiopia, Mali, Mozambique ,

Uganda and Rwanda

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5-6-2012 18

• Former partner countries with healthy

economic growth

– Bangladesh, Ghana, Indonesia and

Kenya

Commercial potential

• Countries with a mismatch between food

production and consumption

– Examples: Brazil , Russia, China, India,

Vietnam

1. Brazil not shown on map

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‘larger team:’ = Topteam + Chiefs workstreams + director TKI

+ directors 3 trade-organisations

Topteam

Emmo Meijer Bob Steetskamp Dick Pouwels Elies Lemkes Robert Smith

Projectteam

EZ (secretary)

+

Chiefs WorkstreamsJan van

Topteam Agri&Food

Aalt Dijkhuizen (vz)

Hans Hoogeveen

Martin Kropff

Sander van der Laan

Piet Boer

Robert Smith

CBL

FNLI

LTO

B

r

a.

o

r

g

Jan van Rijsingen

Joris Baecke

Ruud Huirne

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Emmo Meijer Bob Steetskamp Dick Pouwels Elies Lemkes Robert Smith

Knowledge

&

Innovation

Jan van

Rijsingen

International HCA Market &

Society

SME &

Regio

Sustainability

Directeur

TKI: Kees

de Gooijer

Innovation roadmaps 2012-2016

More with Less

1. Valorisation of resources

2. Resource efficiency

3. Sustainable imports

4. Sustainable husbandry

Higher added Value

6. Health

7. Product technology

8. Food Safety

9. Production technology

International

leadership

11. International

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4. Sustainable husbandry

5. Market & Chains

9. Production technology

10. Consumer

These roadmaps in TRL 1-9, or Fundamental -, Applied research, Valorisation,

and in the national, international and regional geography (3x3 matrix).

Roadmaps have Guidance Committees, where 3+11 and 7+9 are combined.

3x3 matrix

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Scope of the Innovation Contract

• Industry-demand driven

• Projects as Public-Private Pertnerships

• Public-private financing ratio; target: 50/50 in 2015

• Public budget 2013 - 2015: 65 M€ p.a.

• DLO 34 M€ (brains & hands)

• TNO 9 M€ (brains & hands)

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• TNO 9 M€ (brains & hands)

• NWO 22 M€ (cash for PhD / Postdoc)

• Start 2013: building on existing projects/programs

• Now: 80% redefined

• TKI benefit (8.6 m€ p.a.) based on cash investment in public knowledge infrastructure

• SME valorisation pilot (3.4 m€ p.a.) for feasibility and SME innnovation project (SME contribution 60%)

• Total 65 + 8.6 + 3.4 = 77 public + 77 private = 154 M€ p.a.

industrial relevance, industrial relevance,

scientific excellence

TI Food and Nutrition

Corporate Presentation

TI Food and Nutrition: Our partners

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Why Innovate: Apple vs Microsoft

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Apple: 80% Sales from products

launched in the past three years.

Prices (NL)

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Totaal 54,9 G€

-1.6%

-1.1%Foodservice 17.5 G€

166.942 outlets (+0.2%)

Catering 3.2 G€

Companies 1.5

Education 0.2

Horeca 12.6 G€, 62.838 (+1.6%)

Restaurants 4.1, 13.422

Hotels 1.6, 6.943

Bars 2.6, 24.950

Fastservice 2.5, 10.671

Others 1.8, 6.852

-2.2%

-2.9%

-2.5%

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Retail 37.3 G€

Supermarket 27.3 G€ Others 10,0 G€

-1.1%

Bron: Foodstep / Foodclicks, data 2013

-1.1%

Education 0.2

Care 1.2

Others 0.2

102.000 outlets

Petrol 1.7 G€

2.300 outlets

-4.2%

Driver #2: Health

Many chronic diseases food-related

• Coronary

• Cancer

€ 2.3 billion

€ 0.4 billion

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• Cancer

• COPD (w.o. astma/allergy)

• Limbs

• Obesity

• Sleep apneu

€ 0.4 billion

€ 0.6 billion

€ 1.0 billion

€ 2.5 billion*

VWS okt-2003

* McKinsey 2012:

0.5 direct, 2.5 indirect

Obesity..

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Michelangelo’s

David

After 2 years

in the USK

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in the USK

Obesity Trends* Among U.S. Adults

BRFSS, 1985(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14%

Obesity Trends* Among U.S. Adults

BRFSS, 1986(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14%

Obesity Trends* Among U.S. Adults

BRFSS, 1987(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14%

Obesity Trends* Among U.S. Adults

BRFSS, 1988(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14%

Obesity Trends* Among U.S. Adults

BRFSS, 1989(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14%

Obesity Trends* Among U.S. Adults

BRFSS, 1990(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14%

Obesity Trends* Among U.S. Adults

BRFSS, 1991(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14% 15%–19%

Obesity Trends* Among U.S. Adults

BRFSS, 1992(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14% 15%–19%

Obesity Trends* Among U.S. Adults

BRFSS, 1993(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14% 15%–19%

Obesity Trends* Among U.S. Adults

BRFSS, 1994(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14% 15%–19%

Obesity Trends* Among U.S. Adults

BRFSS, 1995(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14% 15%–19%

Obesity Trends* Among U.S. Adults

BRFSS, 1996(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14% 15%–19%

Obesity Trends* Among U.S. Adults

BRFSS, 1997(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14% 15%–19% ≥20%

Obesity Trends* Among U.S. Adults

BRFSS, 1998(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14% 15%–19% ≥20%

Obesity Trends* Among U.S. Adults

BRFSS, 1999(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14% 15%–19% ≥20%

Obesity Trends* Among U.S. Adults

BRFSS, 2000(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14% 15%–19% ≥20%

Obesity Trends* Among U.S. Adults

BRFSS, 2001(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14% 15%–19% 20%–24% 25%–29%

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

Obesity Trends* Among U.S. Adults

BRFSS, 2002

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No Data <10% 10%–14% 15%–19% 20%–24% 25%–29%

Obesity Trends* Among U.S. Adults

BRFSS, 2003(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

49

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29%

Obesity Trends* Among U.S. Adults

BRFSS, 2004(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14% 15%–19% 20%–24% 25%–29%

Obesity Trends* Among U.S. Adults

BRFSS, 2005(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. Adults

BRFSS, 2006(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

52

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. Adults

BRFSS, 2007(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. Adults

BRFSS, 2008(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. Adults

BRFSS, 2009(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. Adults

BRFSS, 2010(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

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No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. Adults

BRFSS, 2011(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person, method changed)

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No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. Adults

BRFSS, 2012(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person, method changed)

``

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No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. Adults

BRFSS, 2013(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person, method changed)

CA

MT

ID

NV

UT

WY

WA

OR

CO

NE

ND

SD

KS

IA

MN

MO

MI

INILOH

WI

PA

WVVA

NY

VT

ME

NH

MA

RI

CTNJ

DE

MD

DC

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No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% 30%-35% ≥35%

CA

AZNM

TX

OK

KS

AR

MO

LA

KY

TN

MS AL

SC

VA

NC

GA

FL

HI

AK

DC

TU DelftU Twente

Green

Genetics

HAS Den

Bosch

Friesland

Foods

Resato

AquamarijnUM / Nutrim RUG

Approach

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Idea test Feasible? Innovate

TI Pharma

TNO

WUR

TIFN

Foods

What good are those brokers?

Create a climate of open innovation and interaction.

Brokerage of concrete innovation projects wsa SME:

Define the business case:

bring parties together,

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bring parties together,

build the consortium,

(make) create project-

(proposal).

Free.

Internationaal

5-6-2012 62

5-6-2012 63

Project examples

All examples shown were cleared for communication

by the companies involved in the projects (!!)

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Project examples

Say Cheese....

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Project examples Agri&Food

Check http://tki-agrifood.nl/projectengalerij

Including link to RVO.NL;

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Just a few examples

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Restaurant of the Future: also in catering!

Men have a fixed route after 3 days.

Women don’t. Ever.

So: what is the gender distribution in an office? With

more women: build a larger restaurant!

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Bron: Restaurant van de Toekomst

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Respiration rate

EMAP

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• Better quality

• Extended shelf life

• Less losses

• More sustainable

EMAP

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• More sustainable

Introduced per 28-01-2015:

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A personal statement.

About regions: Sasketchuan, Quebec,

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About regions: Sasketchuan, Quebec,

Waterloo, Toronto, Prince Edward Islands....

Pssst. It’s the same with us...

About brands: our flag?

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Kees de Gooijer

TKI Agri&Food, TKI-BBE