Leverages a highly respected online brand

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #1 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Leverages a highly

respected online brand

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #2 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Has a professional

look

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #3 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Is easy to navigate

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #4 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Appears unbiased -

no apparent motive to

slant information

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #5 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Provides a diversity of viewpoints

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #6 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Has reputation

for outstanding performance in other

areas

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #7 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

No broken links, typos, or technical

glitches

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #8 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Gives clear information about the

site

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #9 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Gives detailed

information on demand

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #10 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Is easy to understand the site’s structure

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #11 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Eliminates human bias in selecting

content

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #12 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Discloses information about the

organization

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #13 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Emphasizes their

expertise

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #14 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Easy to contact

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #15 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Gives timely information

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #16 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Conveys a sense of likable

people who run this site

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #17 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

No single political

viewpoint or ideology

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #18 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Many users have

already had positive

experiences with this

brand

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #19 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Downloads quickly

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #20 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Links to outside sources

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #21 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Shows timeliness

of information

clearly

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #22 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Has no ads

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #23 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Makes it easy to verify

accuracy of the

information

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #24 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Highlights expertise

clearly

Here’s what makes Google News so credible . . .

Google News may become the #1 most credible Web

site.Credibility

builder #25 of 25

Our lab’s research shows that this boosts a site’s credibility.

Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.

Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu bjfogg@stanford.edu

Is continually

updated