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Let’s get Social!
Social Media 101
Brought to you by the Oakville Arts Council and Town of Oakville
Presented by:Bernadette Ward
Director, CommunicationsOakville Arts Councilbward@oakville.ca
& Janine Ivings
Senior Communications AdvisorTown of Oakville
jivings@oakville.ca
Show time! Social Media Revolution
Search YouTube for more great
videos and social media tutorials!
What
is s
oci
al
media
?
“Social media refers to
the means of interactions among people in which they
create, share, and exchange information
and ideas in virtual communities and networks.”Source: Wikipedia, the free encyclopedia
Why
use
soci
al
media
?
People are talking.
Why not be part of
the conversation?
Why u
se so
cial
media
?Did you
know?
Canada is
one of the
top ten
most
engaged
countries for
social
networking.
It’s not just another
marketing channel.
It’s so much more.
* Public relations
* Customer service
* Loyalty-building
* Collaboration
* Networking
* Thought leadership
* And yes, some
marketing as well.
What a
re m
y
optio
ns?
Think about your social media options.
Most commonly used are:
* YouTube
* Wordpress, Tumblr (Blog)
* Flickr
* EtsyWhat are your goals and objectives?
What are you trying to achieve?
Online should support offline efforts.
Face
book
(Fam
ily B
BQ
)
Facebook represents the
digital mapping of a person
or organization’s real-world
connections. Communicating with friends
and other users is done
through private or public
messages (called status
updates). Users can also
create and join interest
groups, and "like pages.”
Facebook users want a story.
They also love photos!
Twit
ter
(Cock
tail
Part
y)
Twitter is a free social networking
service that allows people to
communicate in a short and
simple way that can be
broadcasted to the world.
The platform enables its users to
send and read text-based
messages known as “tweets” of
up to 140 characters displayed on
the author’s profile page and
delivered to the author’s
subscribers, known as followers.
YouTu
be YouTube is a video sharing website
where users can upload, watch
and share videos. YouTube has
grown to become the second
largest search engine in the world.
With the popularity of YouTube and
online video sharing growing,
businesses and groups across
Canada are beginning to take
advantage of its many benefits.
Linke
dIn
LinkedIn is the world’s largest
professional network with over 175
million members and growing rapidly.
LinkedIn connects you to your
trusted contacts and helps you
exchange knowledge, ideas, and
opportunities with a broader network
of professionals. LinkedIn serves as a
great way to recruit new employees.
LinkedIn is a social networking site
designed specifically for the business
community. The goal of the site is to
allow registered members to
establish and document networks of
people they know and trust
professionally.
Inst
agra
m
A relative newcomer to the social
media landscape, Instagram is a
photo-sharing and social
networking service. Incredibly
popular (with reportedly over 100
million users), Instagram enables
users to take photos, apply filters
and share them on other social
media platforms including Twitter,
Tumblr and Facebook.
Pinte
rest Pinterest is a pin-board style of
social bookmarking site where
users are able to collect and
organize photos and videos into
categories such as events,
interests, hobbies. Users can visit
other pinboards and “like” or “re-
pin” images to their own boards.
Flic
kr
Flickr is a photo management and
sharing site used for personal
photographs and videos. Yahoo
reported in June 2011 that Flickr
had a total of 51 million registered
members and 80 million unique
visitors. As of August 2011, Flickr
reported hosting more than 6
billion images. If you plan to publish a blog, you
may find this site useful for
hosting any images you use.
Blo
gs
Blogging is form of social
networking used to present
information, create discussion and
build relationships. Blogs can offer
commentary on a particular
subject such as health, politics,
education or travel, function as a
type of personal diary, or as a
method of advertising (corporate
or club blogs). There are currently
over 150 million blogs in
existence.Popular blogging tools include
Blogger, Tumblr and WordPress.
Reso
urc
es
“I don’t have time…”
Determine the resources
available, both in terms of
tools and team.Be part of the discussion.
Build social media into
your day-to-day activities.
It takes minutes per day to
build your online presence.
You don’t have to be online
all the time.
Gettin
g
starte
d…
What is your biggest
challenge?
Fear, lack of knowledge, technology
shock, cultural mindset, resources?
Develop a strategy, guidelines
and an editorial calendar.
Think before you leap. Keep it simple and
manageable. You communication and
conversation should be clear and
articulate. Otherwise, what’s the point?
Expect a few missteps.
Train others to feed you
content.
What’
s yo
ur
stra
tegy?
A good social media strategy
recommends integrated use of
online and traditional
communications. By embracing the world of social
media and creating a
strategically planned approach to
it, businesses and groups can
capitalize on the opportunity to
inspire, enable, nurture and
facilitate more relevant,
authentic and effective
communications with their
audience and other stakeholders
to create a more informed and
engaged community
How
do I k
now
w
hat
to s
ay?
To be successful, understand how messages should be
shared in each medium. InvestListenShare
Inve
st
Your online community
will only be as good as
the amount of effort you
put into cultivating one.
Get involved in the conversation.
List
en
Do your research. What are people talking
about?Who is your target
audience?Find out how your audience and competitors are using
social media.
Share
You’re unique. Does the information
you’re sharing convey
that? Ask yourself. Is my
content relevant, timely,
useful, engaging, authentic, emotional,
entertaining, outrageous? Give your
community something to
think about or enjoy!
Have
fun!
@SuburbiaYFC @mrmuzzdog Haven't
seen any polar bears in Oakville…except
this once. And on Jan 1 @PolarBearDip :)
pic.twitter.com/GXCaNKrt
Reco
gniz
e
oth
ers
!
Thanks for your support @
FordCanada @timhortons and
Budds' Oakville! pic.twitter.com/RkAg1nOm
Take
the b
ait
!
@Teemu_Favotberg @NBC is correct.
Here's a pic of @vankayak & @
OakvilleMayor following 2008 Olympics.
So proud! pic.twitter.com/9IkUXzo0
Follow thought leadersScott Stratten @unmarketing
@aekyo @dan_bowman @jamesrathwell I'm one of the
few over here that knows Toronto isn't the center of
Canada :) Oakville is.
Town of Oakville @townofoakville
@unmarketing @aekyo @dan_bowman @jamesrathwell Love it :)
Scott Stratten @unmarketing
@townofoakville well played
Socia
l Media
Tips
Think before you post. Once you
click share, your comments will live
forever in cyberspace. Be
respectful and use common sense.
Share useful information, images
and perspective, but never post
anything that you wouldn’t want
repeated to your boss or to appear
in the paper. Think about what
might happen if your post goes
viral.
Do you want to be a social media case study?
Be kind to others; Use one toy at a time;
Use your indoor voice; Play by the rules; Practice patience.
- Laura Finlayson, Beckerman Communications
Thin
k gre
at
conte
nt
Be yourself!
Talk about
things you care
about and be
true to
yourself.
People are
hungry for
knowledge,
tips and trends.
Be the expert!
If you know
something,
share it.
If content
offers no value,
then that’s how
you will be
perceived.
Repre
sent yo
ur
bra
nd w
ell
Social Media Etiquette
Remember – you are
representing your brand
and everything you have
worked for when using its
social media sites.
Customer service issue?
Ask how you can help. Be
nice and say thanks.
Be accurate and make sure
you can back up your
posts. Ensure your
message is consistent with
other information released
publicly via other channels.
Don’t steal other people’s
content. Source and share!
Share complimentary
posts or thank and share!
Correct misinformation
politely and with sources.
Don’t be defensive Offer
helpful information.
If necessary, take the
conversation offline.
Be protective of your
brands interests and
ensure that all content is
consistent with your
values and professional
standards.
Learn
from
the b
est
Follow others! What’s
working for them? What
posts make you stop and
read? Engage with
followers and key
trendsetters. Show them
what you’ve got.
Find your voice.
The moment you do, speak up!
Monito
ring a
nd
Measu
rem
ent
Start talking!
Free tools can make it easy to monitor,
listen and respond.
Check out
* Hootesuite
* Facebook Insights
* SocialMentions
* Klout
* TweetReach
* TwentyFeet
* Google Analytics
…and more!
What’s your ROI?
Influence vs. Ignoring
Help
ful
refe
rence
sites!
Some Helpful Social Media
Resources…
* socialmediatoday.com
* sproutsocial.com
* prdaily.com
* marketingprofs.com
* mashable.com
* socialmediaexaminer.com
…and more!
When all else fails, Google
it!
What’s yo
ur
socia
l media
story?
Let’s
chat!Any questions?
Thanks for joining us!
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