Lessons learned in Advocacy, Communication and Social Mobilization (ACSM) against Tuberculosis and...

Lessons learned in Advocacy, Communication and Social Mobilization (ACSM) against

Tuberculosis and HIV/AIDS

 Dr. Eva M. Moya, Department of Social Work UTEP and PCIDr. Lucia Dura, Department of English, UTEP

Dr. Blanca Lomeli, PCIJanine Schooley MPH, PCI

February 23, 2012

Featuring photographs and art installations of artist/activist Damien Schumann

2007: Damien Schumann developed the TB/HIV Shack

2009: PCI, USMBHA, took on the adaptation of the TB/HIV Shack to Mexico and developed “Nuestra Casa”

2009-10 Nuestra Casa tours 4 locations in Mexico and 2 in the U.S.

2011-12: Nuestra Casa returns to UTEP as an Initiative

Background

“Nuestra Casa profoundly moved our audiences at the Global Health Odyssey Museum at [the CDC]. From public health professionals from around the world to young people, individuals left the exhibition with an emotional understanding of the challenges of TB prevention, and the connection between the disease and issues of poverty. [Nuestra Casa] shows how persons affected by TB can tell public health stories in innovative, meaningful and emotionally resonating ways.”

- Louise E. Shaw, Curator, CDC Global Odyssey Museum

Coding and Analysis of Public Responses

Introduce

Lure…

Engage

Surprise

Inform | Inspire

Feel a part of a movement

Take me to www.nuestracasainitiative.net

Know more Share and discuss Engage others

The experience begins..Make your own ‘trapito’

Commit to change on a postcardFind out about monthly

activities at NCI on NuestraCasaInitiative.net

Lessons Learned• ACMS strategies are needed to effectively raise awareness,

mobilize community members and leaders, and empower and engage persons affected by TB, to successfully prevent and control the diseases and its repercussions.

• In addition, a person-centered approach to service delivery is required to improve detection, treatment, adherence, cure, and to mitigate all forms of stigma related to TB.

• Nuestra Casa is a powerful communication, advocacy and social mobilization intervention to increase social and political will to improve TB and HIV prevention and control and to mitigate stigma:

– Community participation, as well as involvement of TB affected persons has increased and is now fundamental for successful social mobilization.

– Partnerships and collaborative actions are essential.

Thank You - Gracias

www.NuestraCasaInitiative.netwww.soluciontb.org

emmoya@utep.eduldura@utep.edu