Lei Fresh - Connecting Farmers and Community

Tap into the power of mobile with

Connecting Farmers and Community

• Hawaii has the largest per capita mobile phone usage in the US

• 1.1 Million mobile subscribers in Hawaii 22% - 25% own Smartphones

• Smartphones expected to exceed 50% penetration by 2011 (Nielsen)

• The next billion internet users will come from mobile devices

• $1.6 Billion of online/virtual goods will be purchased in 2010, and $2.2 Billion in 2011

• 7 Billion Apps Downloaded from iTunes (10/2010)

Why Mobile?

How it Works

Discover Search Connect

Choosing ProductsSelect any type of Food

Fresh Products available Near You are shown

Find Products Find where it’s Fresh

Raising Awareness

See how buying local Impacts your Community

Users check-in whenever they Shop to earn points, contribute to food causes

Check-Ins Help your Community

Alerts and Events

Real Time Alerts Events and Markets

Food Delivery alerts sent to user Mobile phones

Upcoming Farmers Markets Event Guide and Information

Overview