Lecture 12: “Spending” Time:

1

Lecture 12:Lecture 12:“Spending” Time:“Spending” Time:

Professor Victoria Meng

Is there balance betweenIs there balance betweenmass production and customization?mass production and customization?

2

Lecture Outline:Lecture Outline:

• Lesson topic introduction

• “Access Denied” (Lax, 2007)

• “Just Do It” (Lury, 2007)

• Amazon.com

• Craigslist.com

• Epic 2015 (Sloan and Thompson, 2005)

3

Lesson Topic: Business, Lesson Topic: Business, Digital Media, and IdentityDigital Media, and Identity

Question:How have emerging digital media affected our economic identities and communities?

4

Despite valuing money and capitalism, we also often associate them with greed, risk, and other stressful ideas.

Lesson Topic: Business, Lesson Topic: Business, Digital Media, and IdentityDigital Media, and Identity

5

Global flows of capital and information have become as complex and unpredictable as the weather.

Lesson Topic: Business, Lesson Topic: Business, Digital Media, and IdentityDigital Media, and Identity

6How do we know what money is worth?

Lesson Topic: Business, Lesson Topic: Business, Digital Media, and IdentityDigital Media, and Identity

7

What can you buy for $10?

Lesson Topic: Business, Lesson Topic: Business, Digital Media, and IdentityDigital Media, and Identity

8

?!

$10

Lesson Topic: Business, Lesson Topic: Business, Digital Media, and IdentityDigital Media, and Identity

9

Key terms: Quantitative and Qualitative

Money allows us to convert quality into quantity; to equate different goods and services.

Lesson Topic: Business, Lesson Topic: Business, Digital Media, and IdentityDigital Media, and Identity

10

Lesson Topic: Business, Lesson Topic: Business, Digital Media, and IdentityDigital Media, and Identity

11

Reading: Celia LuryReading: Celia Lury

12

Reading: Celia LuryReading: Celia Lury“…brand logos operate like computer desktop icons or ‘short cuts.’ The brand represents itself by its logo. The logo in turn immediately brings to mind a reservoir of cultural knowledge about the brand that has been cultivated through the marketing of its previous products…This set of associations is then used to promote new products and to drive new sales.” (318)

13

Reading: Celia LuryReading: Celia Lury

• Brands emphasize quality and experience over quantity and cost.

14

Reading: Celia LuryReading: Celia Lury

• Brands emphasize quality and experience over quantity and cost.

• Branding includes place, packaging, promotion, product, and price.

15

Reading: Celia LuryReading: Celia Lury

• Brands emphasize quality and experience over quantity and cost.

• Branding includes place, packaging, promotion, product, and price.

• A brand is not a single, simple, or stable object or process.

16

Reading: Celia LuryReading: Celia Lury

• Brands emphasize quality and experience over quantity and cost.

• Branding includes place, packaging, promotion, product, and price.

• A brand is not a single, simple, or stable object or process.

•A brand can be seen as a new (digital) medium.

17

The Promise and Perils of The Promise and Perils of Using CraigslistUsing Craigslist

18

Big Business and Digital MediaBig Business and Digital Media

Brand alphabet (Grafiko, 2008)

19

Reading: Stephen LaxReading: Stephen Lax

Data obtained from the UN-WIDER report onworldwide distribution of household wealth

20

Reading: Stephen LaxReading: Stephen Lax

“There can be no doubt that the world exists in a state of staggering inequality.” (200)

21

Reading: Stephen LaxReading: Stephen Lax

22

Reading: Stephen LaxReading: Stephen Lax

• “Equality of outcome” and “equality of opportunity.”

• What does it mean to have “equal opportunity?”

23

Reading: Stephen LaxReading: Stephen Lax

“Having established a level playing field, whatever anyone chose to do with those skills and technologies was their own choosing. If they applied heir skills successfully then they deserved whatever reward came their way; should they be unsuccessful, then really they could not complain.” (208)

24

Reading: Stephen LaxReading: Stephen Lax

You’ve Got Mail (Ephron, 1998)

25

Money and Information; Money and Information; Concentration and FlowConcentration and Flow

Epic 2015 (Sloan and Thompson, 2005)

26

Review: JenkinsReview: Jenkins

“A politics based on consumption can represent a dead end when consumerism substitutes for citizenship (the old cliché of voting with our dollars), but it may represent a powerful force when striking back economically at core institutions can directly impact their power and influence. We are still learning to separate one from the other.” (222)

End of Lecture 12End of Lecture 12

Next Lecture: Makers, Keepers: Does information want to be free?

27