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GenerationAlpha
72% of ad spend
in US is expected
to be digital
70% of people
report disliking
mobile ads
BUT…
89% of mobile time is
spent on Apps,
only 11% on websites
Traditional
Digital
SALES FUNNEL
Generating Leads
Generating Leads
John Leaver
john@allianceTA6.co.uk
07909988532
SALES FUNNEL
Info
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Content
Test
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ust
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efit
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Value
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Sell
Info
rmat
ion
/Ed
uca
tio
nContent Value SellTop 5 walks in your area…
3 reasons to drink water…
7 great ideas for weight loss…
Here’s how Dorris lost 2 stone…
Bob’s diet advice…
5 steps to flat abs…
1.AdGrants2.Search3.Display4.Video5.Re-marketing
“Chart of Hope”Fit for
Purpose Facilities
Commercially-Driven
Marketing Activity
Coordinated Health &
Wellbeing Plan
Motivated, Trained
Workforce
Sustainable Leisure
Provision
Questions?
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