Learn How To Write Copy - Amazon S3...Learn How To Write Copy How to write SEO copy for the web What...

This is Bonus Video 4.2 in the course:

Learn How To Write Copy

How to write SEO copy

for the web

What are people typing in to find you?

Remember….

Short Tail vs Long Tail keywords:

Putting it into action:

• You want to become a copywriter

• You’d like to add ‘copywriting’ to your services

• What words should you use on your website to gain maximum results on Google?

• i.e. you want your site to show up when people type in specific requests for copywriting

The keywords you choose make a difference:

• By knowing a few ‘secrets’, you can really improve

your chances of being found

• By looking at keywords and their search volume, just changing a few words can make a big difference

How to get started…log in

Access Google Keyword Planner

General overview today…

General overview today…

What difference does it make?

What difference does it make?

The art of SEO Copywriting is:

• knowing what words to use in your copy that rank well on Google

• weaving those words into your website text, your

meta-tags, your blogs, videos, social media etc.

• Making slight adjustments to your keywords can make a big difference to your results

Have a play…

• Type in different keywords and see how they rank

• Look at your competitors and see what keywords they are using to get found

• Look at those on page one for your preferred search terms and see what they’re doing right