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Shopping – the smart boredom solution: 17% shop online, on-train, during previously ‘dead’ time, to make their journeymore productive
Sources: YouGov Profiles, Dipsticks, Retail Economics
Free time for retail inspiration:26% are motivated to shop online,on-train, because they’ve got time to do so
BRIT music brilliance: rail users 108% more likely than average to have watched BRIT Awards in the past
Solving smart boredom through on-train entertainment prompts: Traincardsboosted Yahoo’s ‘White Wine Question Time’ podcast subscribers by 286%
England v Ireland: rail users 58% more likely than average to follow Six Nations Rugby Championship as it takes place
Access to environmentally-interested audience:77% are proud to beenvironmentally friendly
Influence atfinancial action time:41% have carried out banking activities while travelling by train
Access to audience keen to make right environmental choices: 78% likelearning about products / services that support personal environmental goals
Pancakes please:69% of rail usersprefer Shrove Tuesday over Valentine’s Day
Leap year proposal: 30% of rail users think marriage proposals should be done completely in private
A route to augment ad messaging reach through social media conversation: 78% of rail users have connected with social media while travelling on train
Inspiring immediate action: 21% of those who’ve bought something seen advertised on a Traincard have done so straight away
Ski season: rail users 84% more likely than average to choose a winter sports getaway as favourite holiday type
Influencing on-journey contentconsumption: 46% watch somethingwhile travelling by train, over half ofthese at least a couple of times per week
Half-term fun: rail users 31% more likely than average to go to the cinema as school holiday day out
I ‘choo-choo’ choose you:rail users 25% more likely thanaverage to have celebratedValentine’s Day last year
Taking concrete action: 1 in 10 who recall Traincards and consider advertised product have bought or used it following campaign
iPhone or Android: rail users 83% more likely than average to intend to upgrade mobile phone in next year to access 5G
Activating the audience: 62% followed upon a Traincard ad
Oscar-winningcinema-going: 34% of rail users prefer to watch films when they come out at the cinema
Consideration generation:consumers who recall Traincards are 92% more likely to consider advertised product than those who don’t recall them
Frequently spotted: 34% of those who notice Traincards see them frequently
Exceptional engagement:94% of rail users notice Traincards
Brrr-illiant: 43% of rail users feel mostly positive about cold weather / snow’s arrival
OOH’s longest dwelltime:two in five journeys 40 minutes plus
Drive online spend: £2.6bn spent by commuters online, on the train, in a year
Super Bowlall-nighter all-righter:rail users 198% more likelythan average to have watched/ followed NFL in last year
BAFTA’s better: 30% of rail users would rather win a BAFTA than getnominated for (and not win) an Academy Award if actor/actress
Substantial audience:8.9m individuals per 2 weeks
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Leap Years add a day to a year, and Traincards add extra effectiveness and a unique audience to the media mix.Here are 29 facts and stats, some with a February flavour, that show the diversity, opinions and value of the on-train audience, and why advertisers benefit from reaching and engaging them in February (and at any time of the year).
Leap onto Traincards in February2020’s leap year gives rail commuters a whole extra day to absorb on-train ad messaging
www.kbhontrainmedia.co.uksales@kbhontrainmedia.co.uk @kbhontrainmedia020 7207 5333
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