View
218
Download
1
Category
Tags:
Preview:
DESCRIPTION
Â
Citation preview
MEDIAKITwww.le-citydeluxe.com/es/spain
2013
SPAIN
SPAIN
The KEY to your AUDIENCE- is ACCESSAt Le CITY deluxe, we believe that LUXURY is SUBJECTIVE & WEALTH is RELATIVE and exclusivity is no
longer defined by zip code—but rather access.
Reach your audience through RELEVANT HIGHBROW CONTENT- we cover only the best in luxury across
the globe combined with concentrating on regional tastes and preferences with a strong focus on quality
editorial content.
The KEY to your AUDIENCE is ACCESSAt Le CITY deluxe, we believe that luxury is subjective, wealth is relative and exclusivity
is no longer de�ned by zip code but rather access.
AUDIENCE ACCESSVIP events and exclusive o�ers limited to Le City readers
EDITORIAL ACCESSCoverage of only the best in luxury across the globe
ADVERTISING PARTNERS ACCESSPowerful, e�ective cross-platform programmes engaging today’s most in�uential and
a�uent international players in the world of business and beyond
SPAIN
W A T C H E S
36
WIN
TER
2012
Sport WatchesEN BÚSQUEDA DEL MEJOR TIEMPO
El espíritu deportivo y aventurero está presente en las mejores manufacturas. Alta precisión, exclusividad y mecanismos de gran calidad deseosos por acompañarles en la práctica de sus deportes favoritos.
Searching for the best time
and adventure is the main feature in the top manufactures. High precision, exclusivity, and quality mechanisms accompanies users when playing their favorite sports.
ManWoman
ROLEX Submariner
El reloj de buceo por excelencia se engalana para reforzar su ya reconocible personalidad. Su caja sutilmente rediseñada da continuidad al modelo histórico lanzado en 1953
is adorned to strengthen its already recognizable personality. Its redesigned box is similar to the historical model launched in 1953
Yacht-Master Rolesium de 35 mm
Creado en 1992 fue el primero de los relojes de lujo que combinaba robustez de un reloj deportivo con la elegancia de un reloj de lujo, un aliado para la práctica de vela
Created in 1992 it was one of the
robustness of a sports watch with the elegance of a luxury watch. One can say it’s a partner to practice sailing with
www.rolex.com
TEXT RAQUEL RABADÁN
A UNIQUE VALUE PROPOSITIONLe CITY deluxe o�ers something di�erent:
Content catered to one of the largest luxury consumer bases: SPAIN’s global a�uent audience.
THE BEST OF BOTH WORLDSWhether venturing to Spain for business or pleasure, no other magazine provides a�uent international consumers with global and local reporting.
Combining 40% international and 60% local spanish highbrow content,Le CITY deluxe truly delivers the best of both worlds.
E
18
WIN
TER
2012
www.bikkembergs.com
B A R C E L O N A
ADRIANO CORREIA Y CLAUDIA TRIMDE
E
19
WIN
TER 2012
DIRK BIKKEMBERGS
Noventa y nueve chicos Bikkembergs custodiaban la
store Dirk Bikkembergs en España en el número 99 del Paseo de Gracia antes de
nueva tienda acogieron a los más de 300 invitados que fueron recibidos por una alfombra del característico césped de los campos de futbol
¡El apartamento de Dirk
DIRK BIKKEMBERGS
Ninety-nine boys Bikkembergs
Spain at number 99 of Paseo de
new store of 600m2 welcomed more than 300 guests who were greeted by a typical carpet
Dirk Bikkembergs's apartment!
PHOTOS JAVIER LORITE / MANSOOR TANWEER
B A R C E L O N A
AITOR OCIO Y ADRIANO CORREIA
SANTI MILLÁN Y CLAUDIA TRIMDE
SPAIN
Advertise Locally or crossplatform INTERNATIONALLYPowerful, e�ective cross-platform programmes engaging today’s most in�uential and a�uent international players in the world of business and beyond- meet our current advertisors:
S
11
AUTUMN
& W
INTER 2011
SPAIN
HIGHBROW EDITORIAL CONTENT
CELEBRITY
PERSONALITY YACHTS JEWELLERY
CITY TOUR
J
60
SPRI
NG
& S
UMM
ER 2
012
Oro rosa de 18 quilates, diamantes de talla brillante y cuarzo para el modelo pequeño de Tank Anglaise. Una joya de impecable diseño que además es resistente al agua.
18-karat pink gold, brilliant-cut diamonds and
piece of jewellery.
Photo 2000 © Cartier 2011
rosa y orla de diamantes blancos. Rabat sabe con-quistar a las mujeres.
Yellow gold earrings with pink quartz, pink sapphire and edged with white diamonds. Rabat knows how to win over women.
Inspirado en el mundo de la pintura, estos pendiente de la Colección Collage de Bagués en forma de gota están realizados en oro amarillo de 18 quilates con esmaltes al fuego.
Inspired in the world of painting, these teardrop earrings from the Bagués Collage Collection are made from
La colección Magic Gardens de Piaget nos propone este anillo de simplicidad magnética
rosa de 18 quilates y diamante.
a simply magnetic ring, delicately crafted with 18-karat pink gold and a diamond.
COLLAGE BAGUÉS
RABAT
CARTIER TANK ANGLAIS
PIAGET ROSE
J
59
SPRING
& SUM
MER 2012
All That Glitters Is Gold...
Enhance your senses, dazzle no matter where you are and wow onlookers with any of the following pieces of jewellery. Exclusive products to make you shine this summer.
Un clavo que es una joya. El laborioso trabajo de un artesano que asocia la mecánica y la joyería y que Cartier nos presenta en diamantes y oro rosa.
A nail cum jewel. Cartier’s meticulously hand-crafted line blends mechanics and jewellery and features diamonds and pink gold.
Vincent Wulveryck © Cartier 2012
Aldo Cipullo imagina en 1970 el primer brazalete-clavo para Cartier New York. El brazalete precursor se renueva y llega en un impecable diseño en oro rosa.
Vincent Wulveryck © Cartier 2012
Rabat presenta esta preciosa pulsera ancha de oro amarillo con turmalinas rosas y diamantes blancos.
Rabat presents this stunning yellow gold wide bracelet set with pink tourmalines and white diamonds.
RABAT
CARTIER
CARTIER
A stroll with major personalities from the world of entertainment, fashion, politics or sport, who will discuss their trajectory and show us their favourite spots in the world.
We explore some essential regions and places. A visit is a must to discover their cultural o�ering, beauty spots and top-quality products and services.
Innovative architecture and dream houses, plus an overview of cutting-edge interior design trends.
LIVING: ARCHITECTURE, REAL ESTATE& INTERIOR DESIGN
We secure exclusive interviews with the most charismatic celebrities on the international scene who are passing through cities.
�e best yachts and boats from the nautical sphere.
Selection of the most exclusive and current jewellery.
SPAIN
HIGHBROW EDITORIAL CONTENT
GOURMETA selection of re�ned restaurants and trendy bars.
FASHIONFashion editorials custom-drafted for our readers, re�ecting each season´s trends.
ART & CULTUREExhibitions and shows by renowned artists on display at museums and galleries.
MOTORING�e most desirable and innovative vehicles, state-of-the-art cars with a solid grip on the tarmac.
TRAVEL & HOTELRecommendations on indispensable visits for the cosmopolitan traveller as well as the most exclusive and indulgent hotels.
EVENTS & GUIDE�e most distinguished events staged aroundthe coutnry.
READER PROFILESPAIN
Percentages on Social Networks
22 %
15 %
42 %
15 %
11 %
Flickr
· 40% iPad· 60% iPhone
Device Percentages
Age: 28 to 54 years
Trend: Cosmopolitan
Education: Universitary / MBA
Occupation: Enterprise/management or marketing
Reason for reading: Informative, entertainment
& business & Shopping
Culture: Highbrow
Spending power: High / + 500.000 euros per year
Networth: + 3mio
Credit Card: Gold or Black
Nationality: Spanish / International & Russian
*1 www.guardian.co.uk*2 Google analytics and Flurry 2013
Le CITY deluxe’s target market in SPAIN focuses reaching the HNI population of the country which is estimated to be 200.000.*1
It consists of men and women between the ages of 28 and 54: People who are closely related to the world of luxury with assets of at least 3 MIO Euros. Readers who are anxious to be updated on what is happening in the luxury sector. With a distinguished cosmopolitan pro�le, knowledge of the world and other cultures, as well as constant adaptation to the newest technology, 40% own an iPad and 60% an iPhone.*2
A percentage of our readers consist of either natives or foreigners residing in SPAIN (especially Russians) or travelers visiting the area for business or pleasure, all sharing a common interest in local events, shopping, investments or high-end services.
It’s a speci�c target group who desire to be involved in the most exclusive sectors of fashion, art, design, events and all areas concerned with luxury. �ose who wish to enjoy luxurious experiences, whether shopping for a unique gift, participating in networking activities, enjoying a personalized dinner, looking for an excellent hotel or the perfect weekend getaway have all this information and more at their �ngertips.
People who choose the Le CITY deluxe platform as the launching point for their activities and those who �nd it as means of support for their projects, personality, style or quality of life- all have a great appreciation for detail and exquisite taste for the universe of luxury.
SPANISH TRAVELER
RUSSIAN
TECHNICAL FEATURESSPAIN
· Double page inside front cover · 3 fold inside cover
· Backpage · 2nd, 3rd and 4th double page
· Inside backpage · Double page
· Single page · Written page
MAGAZINE FEES
· Text & Picture module 500€· Annual fee 900€
GUIDE MODULE FEES
DOUBLE PAGESINGLE PAGE
240mm 480mm
PAPER TYPE
FORMAT
PERIODICITY
PRINT RUN
READERS
LANGUAGES
MATERIAL
Twice a year
email, dropbox, we transfer and yousendit)
Editorial content closing: 10 February Advertising closing: 20 February Publishing date: 15 March
Editorial content closing: 30 August Advertising closing: 15 September Publishing date: 22 September
240mm
DISTRIBUTION AT POINTS OF SALE
SUBSCRIBERS
• Private subscribers Spain
• Specialised Bookshops
• Select malls• Private bank clients• Luxury Car dealers• Airport lounges• Top CEO’s• Events• Hotels• Spas• Golfclubs• Privat Jet companies
FREE DISTRIBUTION
Glossy couché 120g
TIFF format at a resolution of 300dpi & CMYK
CD (Pg de Gracia 118, Pral, 08008 BarcelonaPublicity material must be turned in:English, Spanish & Russian
Minimum 25.000 readers
Minimum 5.000 copies per edition
· Spring/Summer Edition
· Autumn/Winter Edition
240 x 320 mm + 3mm bleed20.000€14.000€11.200€12.600€9.800€9.500€7.000€3.500€
STRATEGIC DISTRIBUTIONSPAIN
Limited and exclusive distribution reaching SPAIN’s most a�uent business leaders and cultural in�uencers.SPAIN 2013 Circulation*: 5,000 per editionPublishing Cycle: 2x/year
TARGET DISTRIBUTION DEMOGRAPHICS &LOCATIONS
• HHI €3 mio+• VIP Events• Five Star Hotels/Resorts• Private Aircraft & Airport Lounges• Yachts• Luxury High-Rises/Condos• Affluent households (Property Value 2.5M+)• Prestigious Corporate Headquarters• Private Wealth Management Offices• Sports Clubs• Art Galleries• Private Country Clubs/ Exclusive Golf Courses• Member Only Concierge Clubs
ANDORRA
BARCELONA
MARBELLA
MADRID
The KEY to your AUDIENCE- is ACCESSAt Le CITY deluxe, we believe that LUXURY is SUBJECTIVE & WEALTH is RELATIVE and exclusivity is no
longer defined by zip code—but rather access.
Reach your audience through RELEVANT HIGHBROW CONTENT- we cover only the best in luxury across
the globe combined with concentrating on regional tastes and preferences with a strong focus on quality
editorial content.
DISTRIBUTIONSPAIN
SPAIN DISTRIBUTION
4020406060202040
100
LUXURY HOTELSBARCELONAAbac 5*Dolce Sitges 5* You Stylish CityHotel Central 4*Casa Fuster 5*Hotel W 5*Barcelona Raval 4*Hotel Me 5*Hotel Emma 4*
MADRIDHotel Único 5*Spain Select 5*Chic Rentals 5*Hotel Ritz 5*Hotel Wellgton 5*Hotel Villamagna 5*AC Palacio del retiroHotel Lope De Vega
5*
SAN SEBASTIÁNHotel María Cristina 5*
60100100
606060606060
60606060
50
606050
60
BARCELONAObjeto De DeseoSanta EulaliaEscadaThe Vanity (Hotel Arts)OjinagaChopardGalería LoeweLoeweFnac Barcelona
MADRIDChopardGeorge RechOjaláGarcía Madrid�e Gallery
LUXURY SHOPS
2050504020
THE BEST RESTAURANTSBARCELONABooLa VibliaRest. Hotel AbacRest. Ávalon By Ramón Freixa
MADRIDGastronomeSeven And SixCaobaLúaNikkeiLuzi Bombón SAN SEBASTIÁNRestaurant Arzak
60605050
404040404040
50
BARCELONAIradier ClubMetropolitanArsenal
WELLNESS
606060
BARCELONACírculo EcuestreGildCuatracases
BUSINESS
606030
MADRIDFresh GalleryMuseo �yssen
GALLERIES
4040
TRANSFERS/AIRPORT
BARCELONABlai Limusinas
BARCELONA & MADRIDCabifyVip Area A IrportVIP AREA T1 InternationalPau Casals en la T1 schengenColomer en la T1 corredor aeriCanudas en la T2Sala Pre
100 500
100
LUXURY EVENTSBARCELONASalón NaúticoLa AutomóvilGrass GolfRegata Fund. BarraquerRegata Puig Vela ClásicaFestival PeraladaMagazine launch
MADRIDSalón AutomóvilMadrid GolfSalón GourmetMagazine Launch
Total :1000
Total :1000
BEAUTY SALONS
MADRIDPeluquería Mocho Moreno
50
60Carlos OlivaresBARCELONA
SUBSCRIBERS 1300
Print Run: 5.000Readers Print edition: 25.000Readers Ipad edition: 30.000Readers online edition 100.000
Language: English/Spanish/RussianPublication: Twice a yearSpring /Summer & Autumn/Winter
SPAIN
Le CITY deluxeyour Luxury Lifestyle Magazine with regional print editions in 5 countriesyour key to INTERNATIONAL AFFLUENCE with LOCAL FLAIR.
YEARLY PRINT RUN: 200.000 COPIESTOTAL ESTIMATED HNI READERS: 1 MIO
BEYOND LOCAL NATIONAL ADVERTISING
The KEY to your AUDIENCE- is ACCESSAt Le CITY deluxe, we believe that LUXURY is SUBJECTIVE & WEALTH is RELATIVE and exclusivity is no
longer defined by zip code—but rather access.
Reach your audience through RELEVANT HIGHBROW CONTENT- we cover only the best in luxury across
the globe combined with concentrating on regional tastes and preferences with a strong focus on quality
editorial content.
The KEY to your AUDIENCE- is ACCESSAt Le CITY deluxe, we believe that LUXURY is SUBJECTIVE & WEALTH is RELATIVE and exclusivity is no
longer defined by zip code—but rather access.
Reach your audience through RELEVANT HIGHBROW CONTENT- we cover only the best in luxury across
the globe combined with concentrating on regional tastes and preferences with a strong focus on quality
editorial content.
The KEY to your AUDIENCE- is ACCESSAt Le CITY deluxe, we believe that LUXURY is SUBJECTIVE & WEALTH is RELATIVE and exclusivity is no
longer defined by zip code—but rather access.
Reach your audience through RELEVANT HIGHBROW CONTENT- we cover only the best in luxury across
the globe combined with concentrating on regional tastes and preferences with a strong focus on quality
editorial content.
The KEY to your AUDIENCE- is ACCESSAt Le CITY deluxe, we believe that LUXURY is SUBJECTIVE & WEALTH is RELATIVE and exclusivity is no
longer defined by zip code—but rather access.
Reach your audience through RELEVANT HIGHBROW CONTENT- we cover only the best in luxury across
the globe combined with concentrating on regional tastes and preferences with a strong focus on quality
editorial content.
360 DEGREES COMMUNICATION PLATFORMSPAIN
SPAIN
Magazine Le City deluxe
Events
Web Le City deluxe Social networks & newsletters
SPAIN
THANK YOU!
please contact usPasseig de Gracia 118, Pral. 08008 Barcelona
T +34 93 255 3171advertising@le-citydeluxe.com
Recommended