View
219
Download
0
Category
Preview:
Citation preview
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 1/24
READY TO EAT VEGETABLE
JAYKA “THE MOTHER ’S RECIPE”
Venture of
EAT FOOD PVT. LTD
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 2/24
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 3/24
INTRODUCTION
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 4/24
Manufacturing Process
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 5/24
TARGET CUSTOMERS
• Since students are facing difficulties
to make the food, JAYKA help them to
resolve their problem.
STUDENTS
• Working Personnel always have less
time , so JAYKA help them to make
quick and quality food.
WORKINGPERSONNEL
• Housewives: when unschedule party
or not in mode to make food JAYKA is
a good alternative because it provides
quality food with reasonable prices.
HOUSEWIVES
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 6/24
PRODUCT POSITIONING
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 7/24
Calories 80 Sodium 550 mg
Total Fat 8 g Potassium 10 mg
Saturated 6 g Total Carbs 9 g
Polyunsaturated 0 g Dietary Fiber 1 g
Monounsaturate
d0 g Sugars 2 g
Trans 0 g Protein 6 g
Cholesterol 10 mg
Vitamin A 2% Calcium 15%
Vitamin C 20% Iron 30%
JAYKA Palak Paneer
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 8/24
JAYKA Shahi Paneer
Calories 110 Sodium 710 mg
Total Fat 10 g Potassium 0 mg
Saturated 12 g Total Carbs 53 g
Polyunsaturated
0 g DietaryFiber
4 g
Monounsat
urated0 g Sugars 6 g
Trans 1 g Protein 18 g
Cholesterol 10 mg
Vitamin A 20% Calcium 40%
Vitamin C 25% Iron 15%
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 9/24
JAYKA Channa Masala
Calories 112 Sodium 501 mg
Total Fat 9 g Potassium 10 mg
Saturated 0 g Total Carbs 82 g
Polyunsaturated
0 g Dietary Fiber 0 g
Monounsatura
ted0 g Sugars 0 g
Trans 0 g Protein 13 g
Cholesterol 0 mg
Vitamin A 10% Calcium 20%
Vitamin C 10% Iron 10%
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 10/24
PRODUCTS
JAYKA
Shahi
Paneer
RajmaChanna
Masala
Mutter
Paneer
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 11/24
COST OF PROJECT
Particulars Rs. (in lakh)
Land & Building 5.00
Plant & Machinery 6.08
Other assets 0.75
Contingencies 1.10
P & P expenses 1.00 Cash & Bank 1.50
Total 15.43
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 12/24
MEANS OF FINANCE
Particulars Rs. (in lakh)
Promoters Contribution 4.63
Term Loan (10%) 10.80
Total 15.43
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 13/24
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 14/24
Profitability: (at 60% capacity)
Particulars Rs. (in lakh)
Sales 40.50 (Rs. lakhs)
Raw material 19.65
Salary 2.22
Utilities 3.00
Stores & Spares 0.60
Repairs & Maintenance 0.84
Selling expenses 8.10
Administrative expenses 0.60
Depreciation 1.42
Interest on Term Loan 1.08
Other Expenses 0.41
Cost of production 37.92
Profit 2.58
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 15/24
PRICING
Category No of
PersonMRPRS
Dealer
PriceRS
Cost of
manufacture
Mini 1 45 43.2 17
Normal 2 88 83.6 30
Family 4 168 158 56
Party 10 418 388 138
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 16/24
Offers And Discounts
BUY 2 GET 1 FREE
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 17/24
DISTRIBUTION CHANNEL
MOTHER GODOWN
DISTRIBUTER HUB
TERRITORY WHOLESELLER MALLS, BIG BAZZAR,CENTRAL, MORE.
CONVENIENT STORE END CONSUMERS
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 18/24
ADVERTISING
40%
40%
20%
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 19/24
RADIO ADVERTISING
We are giving add on FM TADKA 95.0.
Approximately Rs. 2 lakh is spending on it.
Radio jingle will be ‘Khao JAYKA, rakhehealthy & fit, taste mei bhi hai hit, just use it.’
Frequency of add will be high in morning and
evening.
And we organize some contests also on radio
for promoting our product.
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 20/24
PRINT ADVERTISING
We are giving an add in Rajasthan Patrika on
page no.3.
Its area will be 325 sq. cm. and its total cost
will be Rs.19500 @60/sq. cm.
We will use a housewife in this paper add.
Its frequency will be once in a week.
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 21/24
TELEVISION ADVERTISING
We are giving an add on ETV Rajasthan
Its frequency will be high in the noon and in
night because housewives get time in noon
and in night to watch television.
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 22/24
PROMOTIONAL TOOLS
We organize the events outside of malls in
which winners get free pack of JAYKA ”The
Mother’s Recipe”.
We are also giving a scheme ‘BUY 2 GET 1
FREE’.
We are also providing party pack.
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 23/24
8/3/2019 Last Final Ready to Eat Vegetable
http://slidepdf.com/reader/full/last-final-ready-to-eat-vegetable 24/24
Recommended