Labor Market Information for Community College Faculty · •Demographic GIS Maps •Business...

Labor Market

Information for

Community College

Faculty What is it and why is it important?

2015 Career Technical Education

Institute

May 8, 2015

Today’s Conversation

� Overview of the COE

� Labor Market Information • Definition

• Sources

� Applications of Labor Market

Information

� Q&A

Today’s Conversation

� Overview of the COE

� Labor Market Information • Definition

• Sources

� Applications of Labor Market

Information

� Q&A

Who are the Centers of Excellence

(COE)?

CA Community College Chancellor’s Office (CCCCO)

Sector Navigators (SNs)

Deputy Sector Navigations (DSNs)

Regional Consortia Chair/Vice Chairs (RCs)

Technical Assistance Providers (TAPs)

Community College

LOCAL STATE

MULTI

REGIONSREGION

About the COE

The Centers of Excellence deliver labor market research customized for community college decision making and workforce development.

As a grant-funded technical assistance provider, the COE work with colleges, regions and the sector networks to:

• Identify opportunities and trends in high growth, emerging, and economically critical industries and occupations.

• Estimate the gap between labor market demand, available training, and existing or future workers.

• Help regions respond to workforce needs by providing them quality information for decision-making.

Regional COEsRegion Director

San Diego-Imperial Zhenya Lindstrom

Inland Empire/Desert Lori Sanchez

Los Angeles-Orange Interim

South Central Laura Coleman

Central Interim

Bay Area John Carrese

North-Far North Theresa Milan

Example Research Questions

• Should regional college(s) add courses or new programs?

Should the region reduce, modify or retire programs?

• Is there an adequate supply of trained workers to meet labor

market demand now and in the near future?

• Is college curriculum in alignment with employer needs?

• What are skills and training requirements for emerging

occupations?

Today’s Conversation

� Overview of the COE

� Labor Market Information • Definition

• Sources

� Applications of Labor Market

Information

� Q&A

Labor Market Information (LMI)

Sources/Tools1. Traditional LMI

2. Employer Surveys

3. Real Time LMI

4. Program Completions

Traditional LMI

Real-time LMI

Geo-mapping

Employer Surveys

Program Completions

Categories of LMI

Traditional LMI

• Quantitative, primary, secondary• Quantitative, primary, secondary

Real-time LMI

• Quantitative, secondary• Quantitative, secondary

Employer survey

• Quantitative, qualitative, primary• Quantitative, qualitative, primary

Supply side data

• Quantitative, primary, secondary• Quantitative, primary, secondary

Demand

-side

data

Labor Market Information Industry definition

North American Industry Classification System (NAICS)

- used to classify business establishments for the purpose of collecting, analyzing, and publishing statistical data

Example:

23 Construction

236 Construction of Buildings

2361 Residential Building Construction

23611 Residential Building Construction

236117 New Housing For-Sale Builders

Industry data

What data is available?

• # of jobs

• # of establishments

• average earnings

• employment change

• occupations employed by

industry

• location quotient

Labor Market InformationOccupation definition

Standard Occupational Classification (SOC) System

- used to classify workers into occupational categories

for the purpose of collecting, analyzing, and publishing

statistical data

Example:

15-0000 Computer and Mathematical Occupations

15-1100 Computer Occupations

15-1120 Computer and Information Analysts

15-1121 Computer Systems Analysts

Occupational data

What data is available?

• # of occupational jobs

• jobs change (growth/decline)

• earnings (median, average, percentile)

• typical minimum education requirement

• jobs openings

• demographics

Categories of LMI

Traditional LMI

• Quantitative, primary, secondary• Quantitative, primary, secondary

Real-time LMI

• Quantitative, secondary• Quantitative, secondary

Employer survey

• Quantitative, qualitative, primary• Quantitative, qualitative, primary

Demand

-side

data

Economic Modeling Specialists, Inc.

(EMSI)• Proprietary resource/ traditional LMI

(www.economicmodeling.com)

• Combines multiple sources of data; requires

subscription to access online

• Provides data for a custom region (ZIP code or county

level)

• Outputs Include: o Industry & Occupational Employment Reports

o Various Economic Indicators (unemployment, export, import, etc.)

o Basic Demographic Reports

o Program Completion Reports (uses IPEDS data)

Economic Modeling Specialists, Inc.

(EMSI)

• Occupational reports

(customized projections)

• Staffing patterns reports

(what occupations are

employed in an industry)

• Educational completion data

conveniently packaged

• Provides multiple data

elements in one place

• Easy to use and quick to

share

Benefits

• Data limitations (e.g. reports

data for 2-digit “catch-all”

Government NAICS code; no

breakdown for public

education and other public

services)

• No data for emerging

industry or occupation

• Projections are based on

historic data

Limitations

Employer Surveys• Online or phone surveys of firms

• Usually focused on a specific industry/ies and occupations

• Sufficient sample size to make valid employment estimates for the universe of firms

• Able to obtain real-time quantitative & qualitative data

• COE employer surveys include the following elements:

o Current & projected overall company employment

o Current & projected employment for each occupation

o Turnover/replacement rates & projections

o Hiring challenges

o Education/training preferences

o Skills & knowledge deficiencies & needs

o Other (awareness of existing programs, industry trends,…)

Employer Surveys

• Customizable (can include

the questions that are of

most interest to you)

• Ideal for understanding

emerging occupations &

industries

• Collects qualitative data (skill

mismatch, employer

preferences, etc.)

• Can be used as a marketing

tool too

Benefits• Cost

• Identification of a universe

can be challenging

• Getting to a representative

sample can be challenging

• Only short list of

occupations

• Only short-term projections

(1- or 3-year)

• Takes time to collect data

Limitations

ESRI’s Business Analyst

Outputs Include:

•Demographic data reports for a

customized geography

•Demographic GIS Maps

•Business Distribution Maps

•Employment Maps

•Overlay maps of various

boundaries

•Various analytical maps (simple

ring, drive-time ring, etc.)

- An extension of Esri’s software that provides a useful tool

for mapping and analyzing businesses, industries, and

communities.

- Available as an online tool as well

GIS Analysi

s

Demographic Data

Business Data

Geographic Data

• Visually displays business

concentration & demographic

data

• Provides access to the most up-

to-date demographic data

• Generates listings of businesses

for an specific industry

• Provides data for a custom

geography (not just ZIP codes,

but simple ring, drive-time,

buffer, etc.)

Benefits

• InfoUSA business data

limitations

• Data is static

Limitations

ESRI’s Business Analyst

Real time LMI• Labor market intelligence derived from the analysis of job

postings and resumes placed into public and private labor exchanges.

• Constantly “spidering” to thousands of online job boards such as Monster, Indeed, Dice…data aggregates job posting information pulled from the internet.

Real Time LMI

Benefits

• Continuously updated

• Searchable occupational

titles

• Names of employers

posting job openings

• May include new and

emerging occupations

• Can identify “hot” skills

and certifications

Limitations

• Frequent duplication of job

openings, often not easily

detected

• Job openings do not equal

vacancies

• Job postings vary across

industries

• Over half of the listings are for

Bachelors degrees and above

• Recruitment tool

Labor Market Information

Federal: Bureau of Labor Statistics (BLS)

State: Employment

Development

Department (EDD)

US

Census

BEA

O*NET Online

Occupational Profiles

– Tasks

– Abilities, tasks, knowledge

– Work activities

– Work context

– Education

– Work values

– Wages & employment

– Related occupations

onetonline.org

Categories of LMI

Supply side data

Student Program

Completions

(CO MIS and IPEDS)

• Quantitative, primary, secondary• Quantitative, primary, secondary

www.calpassplus.or

g

LaunchBoard

LaunchBoard

www.doingwhatmatters.cccco.edu/LaunchBoard

Today’s Conversation

� Overview of the COE

� Labor Market Information • Definition

• Sources

� Applications of Labor Market

Information

� Q&A

Group Think Exercise

1. What does this data tell you?

2. What are some of the risks/challenges?

3. What are some of the opportunities?

4. Implications for your program?

5. How can you use LMI for your

program/department?

6. How can your college/district use LMI?

CC Applications for LMI

� Program Review

� College or District Strategic Planning

� Career Exploration for Students

� Program Creation

� Grant Application Support

� Update Existing Curriculum

� Employer engagement

� Regional program alignment

� Gap Analysis

Today’s Conversation

� Overview of the COE

� Labor Market Information • Definition

• Sources

� Applications of Labor Market

Information

� Q&A

Online @

www.coeccc.net

www.path2careers.net

Thank You!

Contact a COE near you - www.coeccc.net/contact

Join our LinkedIn Group - Centers of Excellence

Visit us online at www.coeccc.net & www.path2careers.net

Lori Sanchez

Director, Desert/Inland Empire

Region

lori.sanchez@chaffey.edu