KSA Technopak

Presented to:

Prof. Shahir Bhatt

Retail Consultancy KSA Technopak

Presented by:Ankit Pansuria A-35Minesh Prajapti A-43

Introduction Started in 1992-Management consulting firm, focusing

on consumer product niche.

Joint venture with Kurt Salmon Associates (USA) in 1996.

KSA is one of the oldest and largest specialist management consultancy firm for this sector world wide.

Positioning as full service provider.

Strength

Amalgam of best experience, innovation & thought leadership from around the globe.

In-depth understanding

Successfully aided Indian leading retailers & suppliers in Business planning and strategyRetail operation and supply chain management

The Indian Consulting Scene Many Business / Management consulting firms

like PWC, AT. Kearney, E & Y, Mckinsey.

All firms work in various field

KSA-Technopak only focus on Retail and FMCG sector.

Retail consultancy is their main strength.

Vision

KSA –Techopak wishes to be acknowledged as a “Thought Leader” in developing Indian specific retail models, as well as “Operation Expertise Leader” to achieve time and cost effective execution of retail project implementation.

Mission

KSA-Technopak wishes to comes 1st in the mind of some one looking for high quality consulting solution in the retail & FMCG sectors.

CURRENT SCENARIO :SECTORS AND SERVICE OFFERED

SECTORS:Textiles and ApparelsRetail and consumer GoodsHealth care

SERVICE OFFERED:Strategic ServicesPerformance Improvement servicesSupply Chain servicesInformation Technology

Strategic services Business strategy

Strategic Alliances

Strategic Business Planning

Market Feasibility Study

Mergers and Acquisitions

Performance Improvement Services

Apparel Factory startup

Management Training and Development

Quality Assurance Systems

Product Design and Development

Supply Chain Services

Supply Chain Planning and Organization

Sourcing strategies

Sourcing Process Improvement

Vendor Selection

Vendor Management

Current Issues and Problems

Competition

Innovative Marketing Service

The Future

Planning to tap the neighboring markets of srilanka and Bangladesh

Look into other sectors

Question-1

What are the new marketing strategies which the company can employ in the current situation of increased competition? What according to you is better for a consulting firm like KSA-Technopak push or pull?

Answer-1

First mover Advantage Take benefit of their core competencies of

providing Value added services those are not provided by anyone

Focus on the other service areas Expansion of their business services in the

other country PULL strategy is better for consulting firm

like KSA –Technopak

Questions-2

Which are the new sectors which the firm can target to expand its operation? Do you think that the firm has restricted itself to few sectors and has restricted its scope of operations?

Answer-2

New Sectors firm can Target to expand its operations

1. Hospitality and Leisure2. Food and Agriculture3. Education4. Entertainment5. Real estateYes , The firm has restricted itself to few sectors

and scope of its operations.

Questions-3

Do you think that the firm is involved in many activities which are non value adding and hence might not hold too much importance in the eye of potential clients? Do you think that the firm will be better off offerings less number and type of services but to a larger client base? Justify your answer

Answer-3

Potential clients know about Services provided by KSA-Technopak.

Loyal potential customer can come only to the KSA -Technopak.

Question-4

How should the company go about in targeting the neighbouring foreign markets? Should it follow the same business strategy which it is following in the Indian market.

Company should target neighbouring country like Srilanka, Bangladesh, Pakistan, China, Burma etc..

The company should adopt same business strategy with added features like more P.R.intense marketingleveraging success in India in communication

mix.

Answer-4

Question-5

Finally, list out some activity which will help company in generating better P.R.

Answer-5

Sponsoring Retail events & Summits

Being active on Blogs

Being active on Social Networking site