Kop Van Zuid design

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Beyond Plan B - Workbook I - Project Analysis

Plan for low incomehousing on KvZ

Rotterdam Building

Development of EuropoortBridge plan Witteveen

Urban plan KvZ

Erasmusbridge completed

Grote stedenbeleid (94)

More responsibility local governmentsPost-WW 2

Oce spa

ce

1900 1910189018801860 1870 1920 1930 1940 1960 1970 1980 1990 1996 2010 2013 2020 2030 20401850 1950 2000 2050

High governmental inuence on building sector

Harbour activities move towards North Sea

The Kop van Zuid project reprogrammed Rott erdam and connected the north to

the south. It was built on old, abandoned port areas around the Binnenhaven, Entrepothaven, Spoorweghaven, Rijnhaven and the Wilhelmina Pier.

The project focused on reestablishing a good connecti on from the northern to the southern side of Rott erdam.

The existi ng train line was placed in a tunnel to eliminate noise polluti on, removing the barrier in the east-west-directi on.

Co-operati on between the public and private sector was based on mutual trust and common goals. The planners looked for a win-win situa-ti on that bene ted both the public and private sectors.

Successful projects built with high quality design, received private investment in the later stages of the project.

Constructi on started with apartment buildings and housing blocks. State controlled housing co-operati ves acted as pioneers. Privately nanced o ce buildings followed aft er.

The unemployed were trained for upcoming work in the new district.

Kop van Zuid is located on the south bank of the Nieuwe Maas.

The harbour industry was the nancial backbone of Rott erdams economy.

The nancal crises from 1970-1980 caused the move-ment of industry and port areas further down the river to the North Sea, where the locati on was more favourable.

The abandoned port areas and the Nieuwe Maas cre-ated a large void, dividing the northern and southern parts of Rott erdam city.

There was no bridge connecti ng both sides. The southern part was always known as the weaker side of Rott erdam. The end result was a downward economic spiral.

Transform Kop van Zuid into an att racti ve and vibrant urban locati on.

Redevelop the industrial area that was left vacant on the southern side of the river. Combine both sides as a uni ed, single C.B.D.

Reduce unemployment.

Sti mulate the economy.

Sati sfy the demand of a service orientated locati on.

The City council of Rott erdam invested 100 million euro, working together with private investors.

Income from ground rents throughout the city.

Highly att racti ve site.

Close to the city centre of Rott erdam.

The properti es were all located close to the riverbank.

The brown elds/abandond areas were under public control because they were owned by the port and the port authority was owned itself by the city.

In 1986, the Renewal of Rott erdam plan was published to the people of Rott erdam.

The New Rott erdam campaign was set up in 1994.

In 1996, the Erasmus bridge was built and represented new urban renewal, providing the whole area with bett er connecti ons.

Many of the buildings were designed by leading architects, such as the World Port Centre by Norman Foster, and the Telecom Headquarters by Renzo Piano.

A new music theatre improved the cultural diversity at Kop Van Zuid. Two university colleges with 10,000 students were built to broaden the areas functi ons.

The physical fabric of the city and the economy began to improve, employment was created.

It has created a positi ve image as an exciti ng place to live and work. Kop Van Zuids populati on gures has grown gradually.

The successful redevelopment of Kop van Zuid has had a positi ve impact on other parts of south Rott erdam.

New businesses employed workers from each part of the city, instead of focusing on the south.

The Erasmus bridge became the icon of Kop Van Zuid and a landmark for Rott erdam.

More public investment and guarantees for private investment was needed than originally planned to make Kop Van Zuid possible and to moti vate public investors to build.

Aft er: a mixed use area with housing, o ce space and leisure.

htt ps://maps.google.de/maps?q=Kop+van+zuid&ie=UTF-8&ei=8DSwUqWMNYTtswbDmoCoDA&ved=0CAgQ_AUoAg

htt p://www.44 oors.com/upload les/news/093022700_1353675464.jpg

http://www.hdk-architecten.nl/media/images/thumb_crop_240_320/stedenbouwarchitectuur_j.jpg

The Kop van Zuid was on old, abandoned port area.

htt p://m1.paperblog.com/i/49/492650/rott erdam-ciudad-puerto-L-8ljJeE.jpeg

A new image for the city.

80 - 125 hectare

bridge: 150 millioninfrastructure: 1.5 billion

Scale Positioning

Location Eects

15-20 years1983 - ongoing..

city scale

Rotterdam, The Netherlands

Duration OBR (Rotterdam Development Corporation) DS+V (City planning department)RET (City transportation)Port of Rotterdam

Improved identity of the city(Manhattan aan de Maas)Macro economies -/ Job creationNew demographic composition / Social

Organisation

Investment

Urban redevelopment Kop van Zuid

EU

core semi peri

REGIONAL

WORLD

LOCAL

Randstad

Rhine region

Big harbour

Heart of the city

STRATEGY SITUATION ACTIONS OBJECTIVES EFFECTS ASSETS