Kofman final project

Created by: Andrew KofmanPeriod: 3rd

FANTASY SPORTS FINAL PROJECT

Project Layout

• Marketing Research- CITY [Slides 3-7]

• Marketing Research- PLAYERS [Slides 8-13]

• Product Planning- BRANDING [Slides 14-21]

• Marketing Research and Financing [Slides 22-24]

• Distribution- TICKET SALES [Slides 25-27]

• Promotion [Slides 28-]

Target Market

• Demographics– Gender: Male and Female– Age: 8 to 65– Income Level: ≈$52,067

• Psychographic Statement– Attitudes: Positive, Hard Workers.– Lifestyles: Family Oriented, Middle Class neighborhoods.– Beliefs: Catholic

Selected City

• Geographic Location– Carson City, Nevada, USA

• Details– Population: 55,439– Average Income: $27,568– Average Age: 39– Primary Professions: + Accounting

+ IT + Financial Analyst

– Primary Industries: Automotive Parts– Local Media: + TV: KNPB, KOLO, KRNV, KTVN

+ Radio: KDOT, KKOH, KNEV, KUNR, KWYL– Crime Stats: Murder: 0 Rape: 1 Robbery: 20 Assault: 141

Entertainment & Attractions

• Museums– Nevada State Museum– Nevada State Railroad Museum– Capitol Complex– Governor's Mansion– Bowers Mansion Museum– Children's Museum of Northern Nevada– Warren Engine Co. No. 1 Museum

• Restaurants– Red's Old 395 Grill– Basil– Duke's Steakhouse– Adele's Restaurant & Lounge

Corps. & Sponsors

• 5 Corporations– Concept Automation Systems– Travelgrove, Inc.– The Bed Wedge Company, Inc.– Lessinger Enterprises– Firewood Department

Reason For Choice

• ExplanationI chose Carson City as the home of my team is because of its cozy hometown feel. Though it is the capital of Nevada, it has a rather small and close knit population. Many of the people in Carson City know each other and therefor our team has a free source of advertisement… The people. Say one person says, “Hey did you go to the Condors’ game last night? They were amazing. You should check them out.” That is a way of spreading the word of about the team. Plus since Carson City and Nevada in general doesn’t have any sports teams, the people will be excited about this new change.

Carson City is home to many historic museums and homes and are a great family attraction. The revenue that this team could bring in would be rather high. As of right now, Las Vegas is the biggest attraction in Nevada followed by the peaceful city of Reno. By adding a sports team to Carson City, it would boost the amount of tourists come to the city as well as benefiting Nevada as a state.

Players

• Players– Matthew Stafford (QB)

• Team: Detroit Lions• Salary: $10.5 million• Contract: 6 years

– Ray Rice (RB)• Team: Baltimore Ravens• Salary: $2 million• Contract: 5 years

Players

• Cont.– Adam Vinatieri (PK)

• Team: Indianapolis Colts• Salary: $2.7 million• Contract: 3 years

– Tony Gonzalez (TE)• Team: Atlanta Falcons• Salary: $3.9 million• Contract: Free Agent

Players

• Cont.– Reggie Wayne (WR)

• Team: Indianapolis Colts• Salary: $1 million• Contract: 3 years

– Hakeem Nicks (WR)• Team: New York Giants• Salary: $750,000• Contract: 5 years

Players

• Cont.– Tim Hightower (RB)

• Team: Washington Redskins• Salary: $1.2 million (2011)• Contract: Free Agent

– Jermaine Gresham (TE)• Team: Cincinnati Bengals• Salary: $690,200• Contract: 5 years

Players

• Cont.– C.J. Spiller (RB)

• Team: Buffalo Bills• Salary: $852,900• Contract: 6 years

– Jeremy Maclin (WR)• Team: Philadelphia Eagles• Salary: $993,200• Contract: 5 years

Players

• Cont.– Christian Ponder (QB)

• Team: Minnesota Vikings• Salary: $836,800• Contract: 4 years

– Rob Bironas (PK)• Team: Tennessee Titans• Salary: $2.85 million• Contract: Free Agent

Why the Name?

• Franchise Name– Carson City Copperheads

• Explanation– According to CATSEYE PEST CONTROL® (a local pest control service),

approximately 127,000 Copperheads call Carson City their home. Though most tend to stay in their habitat, some do make their way into residents’ homes. Therefore, the Copperhead is somewhat a feared and aggressive animal. Giving this name to my football team symbolizes that the team is aggressive and should be feared by its opponents.

Why the Colors?

• Team Colors– White, Light Green, and Dark Green

• Explanation– The color is used to represent the color of the venom that the

Copperhead releases when attempting to kill its prey. It also symbolizes the eco-friendly nature of the team. We will attempt to leave a small carbon footprint in the environment from an environmentally friendly stadium to uniforms made from recycled materials.

Why the Logo?

• Team Logo

• Explanation– The logo clearly displays a snake which can quickly be associated with

the team name.

Why the Mascot?

• Team Mascot– Cody The Copperhead

• Explanation– The reason for this mascot is simple. He looks aggressive to the adults

yet has friendly personality and a childish name to appeal to kids. He is a fun loving, team crushing snake who enjoys spending time with the fans.

Uniforms

• Uniform Designs

HO

ME

AWAY

PRAC

TICE

Helmet

• Helmet Design

CheerleaderUniforms

• Cheerleader Uniform Designs

Business Card

• Manager’s Business Card

Location

• Stadium Site

Stadium

• Exterior

Stadium (cont.)

• Interior

Ticket Sales

• Forms of Accepted Payment– Credit/Debit Cards:

• Visa®• MasterCard®• Discover®• American Express®

– NO CHECKS WILL BE ACCEPTED.– Cash payments are accepted, but $50 and $100 bills may be rejected if

assumed to be phony.

Ticket Sales (cont.)

• Places to Purchase Tickets– Ticket Booths at the stadium.– Ticket Kiosks outside of the stadium.– Licensed online vendors:

• TicketMaster.com• TicketCity.com• LiveNation.com

Ticket Design

• Design

Print Ad

• ESPN Magazine Print Ad

Broadcast Ad

• Radio Ad– Hey, NFL fans. Tired of seeing your favorite NFL teams on TV. Well now

that will be coming to Cason City because we now have an NFL team here in Carson City. That’s right… The Carson City Copperheads. So come on down.

Online Ad

• Internet (Pop-Up) Ad

NAVADA’S FIRST TEAM

CLICK HERE TO VISIT OUR SITE

CLICK HERE TO BUY TICKETS

THE END