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8/14/2019 Knack PW Wrap
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hese quick-reading reerence books are
cked with easy-to-use inormation. Pho-
graphy is the starting point or showing
aders all the options, whether they need
get a job done step-by-step, make the
rect decision, or gain new knowledge
d skills. Large-type headings, color-cod-
tabs and sidebars, and bullet point in-
uctions help guide readers to exactly the
ntent theyre looking or to get the job done
sily and eciently.
nack Multi-Media & Promotions Plans
Spring 2009 Fairway Billboard ad campaign.
ONLINE PROMOTION
Knackbooks.com
YouTube, BlipTV,
Facebook video seeds
Free content downloadsevery 2 weeks
Promotion through authorblogs and web sites
Twitter campaigns
or selected books
PUBLICITYKnack series campaign
to national print andbroadcast media
National print and broad-
cast campaigns or selecttitles
National media campaignwith Nick Knack
Targeted category
campaigns to major DIY,shelter, womens, and
general interest media
Author events/signings
All books: 256 pp, 8 x 8, ull-color throughout
76 77
LakeBerryessa
NAPA
COUNTY
SONOMA
COUNTY
CHILESVALLEY
ATLASPEAK
HOWELLMOUNTAIN
DIAMONDMOUNTAINDISTRICT
SPRINGMOUNTAINDISTRICT
STHELENA
RUTHERFORD
OAKVILLE
STAGSLEAPDISTRICT
OAKKNOLLDISTRICT
LOSCARNEROS
MOUNTVEEDER
YOUNTVILLE
Calistoga
Napa
NAPA
Wine tasting here ismorestructuredandmore expen-sive than thatin otherregions.Typicaltasting eesrange rom $5 to $40,withmostwineriescharging $10.
Premium winesrom better
producersare notincludedin ageneraltasting.TheSterling Winery oersa
shortaerialtram ride uptoitstasting room in Calis-toga.The basicee is$20including the tram ride.Cultwineriesare generallynotopen to the public.ButOpusOne oersone tasteo itscurrentrelease Caber-netSauvignon or$30.
withavisitors center, guided tours, and substantial tasting
ees. Thegreat winesthat gaveNapaValleyitsreputationwillnot bepoured anywherewithout asignicant charge.
Therearecurrently over threehundred wineriesinNapaValley, nearlyone-quarter o the total number o bonded
wineriesintheentirestate. Around 5millionpeoplevisit the
naPa valleyAmericasmost-celebrated wineregion ishome tosome oftheworldsgreatestwines
Napa Valley Tasting RoomNapaValley
NapaValleyisAmericasBordeaux. Itslikeagiant amusement
park or wineloversand unlikeeveryother Americanwineregion. Thecost o vineyard land intheNapaRiver drainage
isthehighest anywhereinthe United States. Consequently,onlyhighlycapitalized wineriescanset up shop here.
Thetypical NapaValleywineryisalavishchteau-likeestate
NapaValley sharestheCarnerosAVAwith SonomaCounty.Winesmade in theNapaCounty portion mayuse eitheraNapaValleyoraCarnerosappellation.
The MayacamusMoun-
tainsline the westside othe valley andseparateNapaValley rom Sonoma
County.They are home tothe MountVeeder,SpringMountain,andDiamondMountain AVAs.
The eastern mountainsare
dominatedby AtlasPeak(south)andHowellMoun-tain (north).Many o NapaValleysmostcelebratedCabernetSauvignonscome
areaeachyear.
TheuniquenessoNapaValleyisitsheterogeneityogeog-raphyandclimate.The temperaturechangeromthecool
southtothehot northcaneasilybeas muchas20orevenmore.Mountainrangesoneach sideothe valleyprovide
entirelydiferent growingconditions.Thiswide rangeowine-growingconditionshasmadeitpossibletoobtainopti-
mumsitesor specicvarieties.ChardonnaythrivesincoolCarneros,whereasCabernetSauvignoniskingo themidval-
ley.MountainsitesareidealorSyrahandZinandel.
Nearly sixty NapaValleywineriesage theirwinesin wine caves.Many oerspecialtoursandtastings.
Atypicalwine cave tour
lastsan hourandahal andincludesabarreltasting aswellasatasting o fnishedwine.Apicniclunch isotenincluded.
Wine cave toursare pricedaround$50 perperson andrequire reservations.
Well-known wineriesthat
oerexceptionalwine cavetoursinclude FloraSpringsandPine Ridge.
Many NapaValley wineriesoerree use o theirpicnicacilities.Itiscustomary orusersto purchase abottleo wine.
There are aroundfty Napa
Valley wineriesthatincludepicnicacilities.Some winer-ieshave onsite delicates-sensto supply cheese,
meats,andFrench bread,butmostvisitorsstock upin Oakville,where there isaDean andDeLucastore.
Oakville Grocery,on the
cornero Oakville CrossingandSR29 isamuststoplocation orpicnicsupplies.Ithasoperatedcontinu-ously since 1881.
Wine Cave A Napa Valley Picnic
GREEN liGht
NapaValleyprovidesavarietyorecreationaloptionsorvisitors:balloontours,shuttletours,awinedinnertrain,andbicycletours.SeveraloAmericasfnestrestaurants,suchastheFrenchLaundry,aswellasluxuryspasandupscalebedandbreakasts,arealsolocatedhere.
rom the region aroundOakvilleandRutherord.
knaCkwineBasiCs
CaliFornia
Knack ine asics xii- 56 1st.indd 76-77 5/ 1/09 6:56:0 PM
nackbooks.com | 1-800-243-0495
Select titles are cross-marketed
in our iPhone apps.
WeddingsWhen its time to get organized and really plan your perect day,
theres no more reliable reerence than a Knack wedding book. Packed
with expert advice rom people whove helped create hundreds o
gorgeous weddings, these books present no-nonsense inormation,
decision-making details, and gorgeous color photos to help you really
visualize the wedding o your dreams.
Brenda J. Lane LCCE, CD(DONA) and Ilana T. Kirsch, M.D.Photographs by Carline Jean
An Illustrated Handbook for Every Trimester
L E/
KIRSCH
Pregnant?Be prepared!Everyone hasanopinion on the rightthingsto eat,the rightway to have yourbaby,andso on.There aremany validchoicesbutmythsandoutdatedadvice also abound.Enter nackPregnancyGuide,the mostvisually inormative,com-prehensive,andauthoritative resource ever.Presenting the essentialsin astep-by-stepmanner,with ull-colorphotosandillustra-tionsthroughout,thisbook also introducesthe latestresearch on prenataltesting andnutrition,andprovidesindispensable inor-mation to mothersathigh risk.Thisbook willhelpyou developthe approach to pregnancythatsrightoryougetting you through thismiraculouschaptero lie with ying colorsandpreparing you orthe monthsahead.
Knack isan imprinto
The Globe PequotPress
Guilord,Connecticut
www.KnackBooks.com
Coverdesign by PaulBeatrice Printedin China
LE
NH
ME,G
EENH
ME
U $ 1 9 .9 5 /C $ 2 3 .9 5
BrendaJ.Lane,L C CE , C ( ) ha s the kna ck!practicing childbirth educatorsince 1993,she
isacertifeddoulaand doulatrainerwho hasattendedmore than 300 births.She isthe eaturewriteron pregnancy andchildbirth orsuite101.com.She livesin rnold, aryland.
arlineJean,aphotojournalist,isseniorstaphotographeratthe SunSentinelnewspaperinFt.Lauderdale,Florida.She hasaspecialty side-line taking portraitso pregnantmothers.
300full-colorhotos*20illustrations
F er tility * vulation* oncetionalculatingYour ue ate
ountingthe eek s
orningSickness *eight Gain
renatal itamins * aternity lothes
Exercisewhile regnantFetal evelo ment y Trimester
hildir th tions *L aor
reastfeeding
E L E Y
PREGNANCYGuidE
Knack_ regnacy_m ech. indd 1 /27/09 12:07:5
ParentingMoms and dads are busier than ever, and when they need a quick
solution theres no time to wade through long passages o text. The
Knack parenting books oer a trusted source o expert advice rom
doctors, midwives, and educators on every topic o concern to par-
ents, rom pregnancy through the early childhood years. Insightul
ull-color photos depict how baby and child will be developing.
knackbooks.com | 1-800-243-0495
8/14/2019 Knack PW Wrap
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1
bartending
basics
holiday
drinks
1
Ingredients
1.5 oz strawberry vodka1 oz pomegranate juice.5 oz handmade lemonadeLemon andstrawberrygarnishIce
1.Filla tallglasswith ice.2.Pourin the pomegranatejuice.
3.Shake the vodkaandlem-onade with ice.4.Strain into the glass.Addgarnish.
Strawberry PomLemonad e
Ingredients
4 oz dry white wine1 oz lemon juice4 oz lemon lime sodaofchoiceWatermelon ballsandkiwislicesgarnishIce
1.Filla wine glasshalf withice.2.Addall the ingredientsand
stir.3.You can substitute thelemon lime sodaforsugar-free lemon lime soda.
Watermelon Kiwi Cooler
Ingredients
1.5 oz lightrum.5 oz blue Curacao.5 oz grenadine4 oz PiaColadamixIce
1.Pourthe grenadine into thebottom of atropicalglass.2.Blendthe rum andpia
coladamix with acupof ice.3.Pourinto the glass.4.Floatthe blue Curacao ontop.
Independence Colada
cooler tobeginwith. Other garnishesyoucan tryare grapes,
cantaloupeballs, nectarines, all berries, cherries, cubed pear,
cubed mango, cubed pineapple, star ruit, star anise, edible
owers, or citrus. Itsreallyall up towhat youl ike.
takea walk downthesoda aisleat your local grocer. Youcan
alsochoosesugar-reevarieties. Plusyoucanadd liqueurs
and avored spiritsi youchoose. But keep their portionson
thelow sidebecauseyoualreadyhave4oz o wineinthenologyacoolermeanswinewith lemon-limesoda(or sweet-
ened carbonation). So, thisopensup a wholeworld o pos-
sibilities. Youcanusediferent wines, but makesureyou stick
withdryones becauseyouneed tobalancethe sweetnesso
thesodayoure adding. And i youneed help inwhat isavail-
ableasar asa replacement or thelemon-limesodathenjust
Tobeat theheat summer drinksshould bemouthwatering,
light, rereshing, bubbly, and aboveall else, cold. The season
allowsa wideassortment o ruitsto beused soyour imagi-
nationcangowild!Especiallywhenyouhavesomanyruity
avored spiritsto chooseromas well.
Letstake the Watermelon KiwiCooler, Now, incocktail termi-
summer and July 4th drinksKeep your cool by making some refreshing drinks for celebrating or
just kicking back.
HappyBirthdayAmerica
WiththeIndependenceC
olada youcan
pour the bluecoloron the b
ottom and
theredon topif you prefer
. Redandblue
fruits like blueberries, raspb
erries, straw-
berries, andblackberries ca
n beincorpo-
ratedas well.And of cours
ethe ultimate
isto serve it witha lit spark
ler.Make sure
totake precautionsif you d
o.
Be creative with seasonaldecorationsfromyour supermarket or party store
h oak Affecs e tase fwne
oakbarrels are e nemaker aespce racks e cef.Fermenngr maur-nga ne n akbarrels mpars asecndarylayer favr and armae ne.
oakbarrels may be ased ver are pr-me ceran specccaracerscs. typcalakenancemens are mpressns fvanlla,spce,rased nus,and meay avrs.
Ne akbarrels lse er nuence afer 3-5years and are sad be neural.
Swirling revealsthe visual
beauty o the wine.
Swirling opensupthe wine
by introducing oxygenandreleasing the winesaromatics.
Winesshouldbe swirled
oten between sips.
Swirling allowsyou to
see the winestexture or
viscosity asitreturnsto thebottom o the bowl.Olderwinesandthose high in
sugaroralcoholwillormlegson the inside o theglass.Thisshowsviscosityandisalways adesirablecharacteristic.
Swirling the Wine
The coloro redwines
changesrom abluish red
to an orange-red.The olderthe wine,the more orange
andtransparentthe color.
Olderwhite wineswill
assume agolden color.Eventually they willturnbrown andbecome
undrinkable.Those wines
are saidto be maderized.
The pigmentshave consoli-
dated,leaving aclearedge.Olderwines,when swirled,
can suggestabstractpaint-ingswhen backlit.Olderwinestake time to open upandrelease theiraromat-ics.They shouldalwaysbe
decanted.
glassis tilted. Unltered winesmaynot be crystal clear but
mayhavea richer avor.Textureswirl thewine and seeiit descendsinsheets or tearsor legson theinside o the
glass. Smellmucho theexpressivenesso awineisin itsaroma. All winesshould exhibit strong ruit aromassuch as
citrus, plum, cherry, or blackberry. But manyother aromas
how To TasTe wineLearn to maximize the pleasure that wine offers through a disciplinedtasting procedure
OlderWines ShowSpecial Characteristics
Enjoying wine to the ullest need not beritualized, but
thereare aew particularsthat will greatlyenhance yourwine-tasting experience: coloryoung red wineswill be a
bluishred. Asthey age, thecolor warmstoruby, thengar-net, and nallybrick red. In old red wines, thepigment may
coalesce, leaving aclear edgethat canbe seenwhen the
maybe present, too, suchasherbs, owers, minerals, earth,and spice. Flavortheavor o awine usuallyollowsthe
aromas, but not always. Somewineswill exhibit diferencesbetweenaromasand avors. GermanRieslings, or example,
otenexhibit a petrol or burnt rubber aroma, whichusuallydoesnot appear inthe avor. I youexperiencea dryness,
or puckeriness, ina red wine, thereareunresolved tannins.Thesewill sotenover time. Finishnoticehow thetasteo
thewinelingerson your palate.
Fine wine willalmostalways
showvisualtexture.
Texture takesthe orm o
tearsorlegsastheydripdown the inside othe glass.Young winesandwineslowin alcoholormsheetsratherthan legs.
Tearsrefectthe viscosity o
the wine andare infuencednotonly by the winesrich-
nessbutalso by the leveloalcoholandsugar.
Sweetwinesand wines
higherin alcoholhave agreaterviscosity than drywines.
Texture
ZOOM
Diferentkindsooak barrelsaddspecialavorstowine,suchasvanilla,brownspices,caramel,cream,coconut,andsweetness.ThesmallFrenchoakbar-relsmostavoredcostnearly$1,000andlose mostotheiravoringpotentialaterthreeyears.
te tree Ss f wne tasng
Srl
Smell
Sp
in frmalr nfrmalne-asngevens,a fur S s added:sp.
knaCkwineBasiCs
wineTasTing
Knack ine asics xii- 56 1st.indd 8-9 5/ 1/09 6:5 :54 PM
Knack is an imprint of
The Globe Pequot Press
Guilford, Connecticut
www.KnackBooks.com1-800-243-0495
Who needs takeout whenyouve got Knack at home?For people who love to eat well, read ood magazines, and
watch ches on TV, but arent quite sure how to produce
the same results in their kitchen, Knack cookbooks oer
a solution. In addition to delicious recipes organized by
ingredient to make shopping and meal-planning easier,
there is a mini-cooking lesson or each eatured recipe.
Not sure how to slice the peppers, mince the ginger, or
whether to cut the meat with or against the grain? The an-
swers are here. Every main recipe is depicted in three pho-
tos: one fnished ood shot and two technique pictures.
Multiple variations or each recipe to encourage home
cooks to improvise and extend their culinary repertoire.
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