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Killer cantaloupes. Presented by: Bryan Solvie. The Problem. The Problem (continued). Stakeholders. What/Who are stakeholders?. Who are the winners?. Who are the losers?. Who are the unknowns?. Supply + Demand graph. Alternative #1. Alternative #2. Alternative #3:. Alternative #4. - PowerPoint PPT Presentation
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P R E S E N T E D B Y: B R YA N S O LV I E
KILLER CANTALOUPES
THE PROBLEM
Listeria Outbreak
Anxious Citizens
Stoppage of Cantaloupe
Consumption
Total Demand of
U.S. Cantaloupe
Falls
THE PROBLEM (CONTINUED)
U.S. CANTALOUPE INDUSTRYDrop in Demand Large (98%)
JENSEN FARMSListeria Outbreak Minor (2%)
STAKEHOLDERS
What/Who are stakeholders?
Winners
Losers
Unknowns
WHO ARE THE WINNERS?
Wins
Wins MostMontgomery Little
& Soran (Law Firm) + William Marler (Lawyer)
New Companies (articles)
WHO ARE THE LOSERS?
Loses Least
Loses
Loses MostJensen Farms
Producers of US Cantaloupe
The middlemen
Retailers of U.S. Cantaloupe
Victims of Listeria
Outbreak (Charles Palmer)
WHO ARE THE UNKNOWNS?
(Win + Loss)
(Win)Producers of
other fruit/Overseas
Cantaloupe Producers
Hospitals
SUPPLY + DEMAND GRAPH
ALTERNATIVE #1
Effectiveness: Costs: Length of Time:
** * ***
Lower the price of cantaloupe
Pros:• Listeria Outbreak? • Demand Increase
Cons:
ALTERNATIVE #2
PR work Pros• Cheap.• Credibility.
Cons• Hard to convince.• Time.
Effectiveness: Costs: Length of Time: ** *** **
ALTERNATIVE #3:
Wait it outPros •Costs = 0
Cons•Time.
Effectiveness: Costs: Length of Time:* *** *
ALTERNATIVE #4
Sell/Focus on other productsPros• Profit.
Cons• Ridding of an
asset• Time.
Effectiveness: Costs: Length of Time:** ** **
COST-BENEFIT ANALYSIS
Alternative Total
Lower The Price
****** (6)
PR Work ******* (7)
Wait It Out ***** (5)
Sell Other Products
****** (6)PR Work
Lower The
Prices
Wait
Sell Other Products
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