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Keynote
Lars Fløe Nielsen, Founder
Sitecore Corporation
ln@sitecore.net / @ln_sitecore
Sitecore User Group Conference 2015
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4
The Experience Economy
Commodity0,5€/cup
Retail01,5 €/cup
Experience5€/cup
Customer Experiences drives loyalty and increase business value.
“The Customer experience is the totality of a customer's interactions
with a company or brand.”
Tim Walters, Digital Clarity Group 2014
Every customer’s journey to success is different
Digitaltouchpoints
Physicaltouchpoints
AWARENESS CONSIDERATION ACTION SERVICE LOYALTY
TVRadio
PR Wordof mouth
Direct mail Store Call center Call center IVR Promotionon invoice
Online Ads
Viralemail
Digitalbillboards Search
Landingpage Blog
3rd Partysites Website Mobile IM/Chat Blog Email Newsletter
Managed touchpoint
Unmanaged touchpoint
Customer 3Customer 2Customer 1
Decisions Are Not Made in Straight Lines
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The Problem
80%
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Sitecore
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The ideal conversation
WCM
Social
Software
Analytics Campaign
Management
E-CommerceMarketing
Automation
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The ideal platform
WC
M
An
alyt
ics
En
gag
emen
t
valu
e
Cam
pai
gn
Man
agem
ent
Per
son
aliz
atio
n
Op
tim
izat
ion
Mo
bile
E-m
ail
mar
keti
ng
Lea
d t
rack
ing
Au
tom
atio
n
Customer Engagement Platform
Customer Databases
Co
mm
un
ity
So
cial
ch
ann
els
Cu
sto
mer
DB
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The solution
Customer
Experience
Management
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ExperienceDatabase (xDB)
At the heart of great customer experiences is the sum of your knowledge of every customers past experiences
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Behavioral Segmentation
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Tools for the developer
Marketplace.sitecore.net
Sitecore doesn’t have it? Probablyyou can get it for free here…
• 19 sitecore modules• 472 shared source modules• 29 3rd party modules
knowledgebase.sitecore.net
Directly from the support and techteams to you.
Issues, how-to’s and securitybulletins.
doc.sitecore.net
Official Sitecore 8 Documentationweb site.
community.sitecore.net
Where you get answers, discussfeatures and build your reputation.
Replacing sdn forums.
• More than 1850 new membersin less than 2 weeks.
• Social features such as friends, groups, following
• Reputation, badges, awards• Private or public groups• Notificiations
dev.sitecore.net
You need it, we got it! The official download area.
Sitecore YouTube channel -www.youtube.com/user/mastersitecore
• 42 videos so far
ROCKS! (of course)
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And a few research projects going on…
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Standard upgrade: As we know it now. Customers must apply multiple upgrades.
Example: Upgrade from 7.1 -> 7.2 from 7.2 to 7.5.
Express upgrade: Allows you to go directly across multiple versions.
From 6.6, 7.2 directly to latest (being released with 8.2)
Express upgrades
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Detection Services consist of:
• Location detection (through IP Geolocation lookups)
• Device detection (through User Agent lookups)
Two main areas for delivery:
• Client
• Lookup Client integration into the Platform
• Cloud
• Cloud Infrastructure for IP Geolocation detection (Service, Consumption and Subscription)
• Cloud infrastructure for Device Detection (Subscription only – App Center app)
Detection Services
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Sitecore CMS
CMS Foundation is changing.
Advanced Language fallback
Looking to optimize the UI of CMS and Desktop.
Sitecore CMS
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MVC vs Forms
• MVC is all. All is MVC
• The Era of Forms will end.
• Will we have dual product for a while?
Features
• Cloud/Server optimized, e.g. Roles and Services
• Opt-in model ensures small footprint and high throughput
• Unifies WebAPI/SignalR/MVC frameworks
• Promotes decoupled components and ships DI OOB
• New developments will be in .net 5.
ASP.NET 5.0
Recommendation: Build in MVC now, and you have the ability to upgrade.
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MS SQL Server 2016
SQL Server is designed around Cloud First
Big Data, scale-up AND scale-out.
Comes with non-sql data model.
Machine Learning
Microsoft Azure ML
PowerBI
Research projects
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Sitecore will be investing significantly in Machine Learning over the next couple of years.
• Machine learning frameworks, e.g. Azure ML.
• Built into Sitecore: E.g. Clustering
Native and external support for:
• Supervised ML
• Unsupervised ML
Machine Learning in Sitecore
Thank you
Sitecore User Group Conference 2015 37
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