Keynote - Jason Lim

Reimagining Windows, from the chipset to the experience Jason Lim General Manager, Windows Microsoft Asia Pacific

Fast, fluid and no-compromise experience

“Microsoft is trying to sew up those seams and offer

consumers a "consistent" experience, regardless of what

type of device they are using. The company is doing so

by focusing on the operating system, apps, and

hardware.”

Roger Cheng, CNET Asia

“It’s a huge radical rethinking of Windows — and one

that’s beautiful, logical and simple. In essence, it brings

the attractive, useful concept of Start-screen tiles,

currently available on Windows Phone 7 phones, to

laptops, desktop PC’s and tablets. I’ve been using

Windows 8 for about a week on a prototype Samsung

tablet. And I have got to tell you, I’m excited.”

David Pogue, New York Times

“Windows 8 is a breeze to use. It's tricked out with social

networking and synchronization, it's robust enough to

handle Photoshop, it gracefully moves from touch to

keyboard and mouse, and it's got some top-notch

security.”

Seth Rosenblatt, CNET Asia

“Microsoft has a vision, a dream even. It wants to have the same

operating system running across all its devices. It’s a laudable goal, with

many advantages for both Microsoft and its customers.”

Peter Pachal, Mashable

“As it stands, Windows 8 is a considerably better tablet

operating system than any previous version has

managed to be.”

Tim Stevens, Engadget "The Consumer Preview is exactly what we expected, and

that’s a good thing. It appears well featured, and is easy

to download and install. We need more time to test, but

our first glance has been positive. More as it comes."

Matt Brian, The Next Web

Windows 8 Momentum in APAC

We are reaching out to Millions of our viewers through

- 800+ TV Spots in 8+ Key TV channels over the span of 8+ months

- 8+ Weeks of Custom Content airing over Malaysian TV Channel 8TV

- 8+ Releases of exciting print ads - 8+ Weeks of outdoor exposures

in high traffic locations - 8+ Digital banners designs in 80+

websites for in close to 8 months of airtime.

Built on a solid foundation

The new Start screen

Touch, keyboard and mouse

Familiar Windows desktop

All the apps you want

Windows Store

Cloud-connected

Wide range of hardware

Windows reimagined

Touch, keyboard and mouse

Thinner, lighter, faster

Longer battery life

Advanced security

Sensors and extensibility

Certified to high standards

Tablets and convertibles

Notebooks, desktops and all-in-ones

Amazing new hardware choices

Connected to your people, files and apps

Clean, beautiful and intuitive

End User Computing Trends In Asia Pacific In 2012 And 2013 - August 1, 2012

productivitydevelopment

Security and management

Embracing the Consumerization of IT We have four components to our strategy

Windows

Windows Strategy for Business Enabling flexible workstyles

Enterprise-Grade Solutions

Devices and Experiences Users Love

Windows To Go

Direct Access

Mobile broadband

Touch-first, keyboard & mouse

Windows 8 UI-style apps

Productivity & LOB desktop apps

Trusted Boot, Bitlocker

Virtual smartcards

Dynamic Access Control

High fidelity with RemoteFX

Cost–effective storage

Client Hyper-V

Enterprise-Grade Solutions Enterprise-Grade Solutions

Devices & Experiences Users Want Devices & Experiences Users Love

Windows 8 for the Enterprise

Enterprise Windows 8 apps

Windows reimagined - Demo

BitLocker and BitLocker To Go Domain join & Group Policy Client Hyper-V Remote Desktop Host Offline files

Performance, reliability, and compatibility Fast & fluid new UI Touch and keyboard/mouse Fast, Touch-enabled browser Trusted Boot with UEFI Windows Store

Windows To Go Direct Access BranchCache Virtual Desktop Infrastructure (VDI) Applocker

Windows RT

Hardware and software innovation

Runs Windows Store apps and new Windows LOB apps

Integrated desktop apps only

Includes Office Home and Student 2013 RT Preview

Connected and very secure by design

Managed via cloud-based tools

You are eligible for

professional grade

offerings with

Windows 8 Pro

Professional grade offerings

Windows Intune Easily manage and help secure tablets, laptops, desktops and phones from one web console

Volume Licensing upgrades and Software Assurance The most cost effective way to upgrade your existing PCs with the latest version of Windows

VL is designed for companies needing 5 or more licenses

Windows 8 Enterprise and MDOP

Still on Windows XP?

Your business deserves better than Windows XP

Support ends April 8, 2014

Third-generation old technology

Higher service and support costs

Higher security risks

Guidance to customers: migration to a modern OS

Customers in the process of deploying Windows 7 or already deployed

NOT

Customers who have not started Windows 7 deployment

Plan to start adopting Windows 8 for select scenarios - side by side with Windows 7

Develop and Pilot Windows 8 business apps

Evaluate Windows 8 enterprise use cases for your business

Inventory & test current apps with Windows 7 or Windows 8; Start app remediation & migration planning

Develop and Pilot Windows 8 business apps

Start deployment planning; Evaluate Windows 8 enterprise use cases for your business

Congratulations on your decision! Continue to Deploy Windows 7 – it is best path to Windows 8!

Beware of the RISKS of waiting: Windows XP End of Support, security & compliance risks, costly custom support

New form

factors

Modern

security

Touch

Thinner,

lighter,

faster

Long

battery life

Sensors

Microsoft Commercial PC Categories

Business

Ready

PCs for a

wide variety

of tasks

Companion

Designed for the broadest range of devices

Built on a solid foundation

The new Start screen

Touch, keyboard and mouse

Familiar Windows desktop

All the apps you want

Windows Store

Cloud-connected

Wide range of hardware

Windows reimagined

https://partner.microsoft.com/windows8

Flexible Workstyle and Windows 8 on the Microsoft Partner Network //Microsoft.com/workstyle

Springboard series on Windows 8 TechNet Page

Windows Dev Center

Windows 8 SDK