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GET REALDOES YOUR CAMPUS NEED YOU?
11/08/11 2:00PM - 3:15PM
Kelly Goodman - UCLA
Jared Ceja, MBA - Chaffey College
Frank Mumford - CSU Fullerton/NACAS President
Sadja Pals - ICBA
Mike Kelly - NBC
Overview
Building our panel of experts
The issue
CC case study – Chaffey College
University case study – UCLA
Q&A with the panel
The Issue
Does your campus need you?Difficult economy + competition + inflexibility + complacency + fear +
modesty = alarming rate of outsourcing
We cannot look at ourselves as the same as other campus departments
Chaffey College Bookstore
Jared Ceja – Director of Auxiliary Services
Common Enemy
Be informed about the realities we face
Realize our common goal
Take an interest in the entire store’s performance
Toss away the petty issues
Student Employment
#1 employer of Chaffey students by far
Your on-campus advocates & “spies”
Provides venues for specific departments to share with students
Focus on completion – Auxiliary scholarship
Lead Student Worker program
Biannual job fair with Food Services
Green Efforts
Consideration with construction
E-waste and ink collection
Auxiliary bottle/can recycling + cardboard
Eco-coolers and delivery
Reusable/refillable cups
Bio bags and green retail items
Buyback, rentals, used, and e-books
Minor replacements such as light bulbs
Styrofoam free
Text Programs
Rental – in-store and on-line
E-book
Low price guarantee
Guaranteed buyback
Price comparisons
Negotiation assistance
Digital Presence
Website:Custom gear for customers and departments
Substantially discounted software, computers and accessories
STA travel
MarketingFacebook and Twitter with campus
Akoo, campus network, marquee, etc.
Small Services
Ticket office – bus, theme park, movie, theatre, athletic, and other events
Fax, stamp, and shipping services
3rd party partnerships – e-waste & ink recycling, laptop repair
Vending refunds/replacements
ISIC cards and STA
In-store competitions
Product Assortment
Beyond books, supplies and study aids:C-store goods – F&B, personal care
Magazines, DVDs, electronics
Greeting cards and gifts
Grad center
Kids books
Convenience
Panther Express
Newsstands & enclosures
Cash back at the register
Gift cards (campus cards)
Locations – 3 bookstores, 1 c-store, 5 vending, and on-line
Campus Involvement
All F/T staff required to be on at least one campus committee or team
Fundraising offers
Be open – offer space and assistance
Grad fest, Welcome Back, Halloween, etc.
Be a bookstore cheerleader!
Get out your message:Non-profit organization
Huge contributor to scholarships, graduation, events, clubs, and departments
Cohesive way to get in front of people
Offer an opportunity for people to contribute and/or request support
Make sure the Bookstore team is supportive of other Auxiliary units
Kelly GoodmanAssociated Students UCLA
outreach engagement local value
Associated Students UCLA• Undergraduate Students Association• Graduate Students Association• Student Media• Services and Enterprises
– Student Union– Food Service– UCLA Store
ASUCLA Benefits U• Full Time Students• Over 30,000 Members• Marketing
First Year Orientation• Student Tours of ASUCLA Services• Enormous Activities Fair• Partner with Orientation Tour Guides• UCLA Store After Hours Sale• ASUCLA Resource Fair
Student Engagement• One Day Sales• Student Activities Officers Luncheon• Social Responsibility
Faculty/Staff Outreach• Creation of Campus Outreach Manager• Faculty Resource Guide• Course Materials Outreach Strategies• Faculty and Staff Sale• New Faculty Outreach• Faculty Author Marketing• Partnerships
Other Groups• Athletics• Alumni• Visitors• Website Strategies
ASUCLA Core Values
• Championship Service• Your Student Association• ASUCLA Benefits U• Target Zero Waste• Building Toward the Future• Employee Investment• The Greater Good• Our Independent Bookstore• Campus Partnerships
Panel Comments
Mike Kelly – Sr. VP of Textbooks, NBC
Frank Mumford – Executive Director, CSUF Auxiliary
Sadja Pals – Member Services Manager, ICBA
Questions?
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