Keeping Up With The Consumer - Danske...

Keeping Up With The ConsumerIan CarringtonMD Performance Advertising Solutions, NACE

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1,000,000,000

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15%4 year olds

in the Sweden own a tablet

100%

2010-2013:

Time spent online has

increased by

due to tablets and

smartphones

Importance of Mobile - user stat

90%of

mobile phones in

Japan are

waterproof

disintermediation

The next 5 billion of connected consumersThe next 5 billion

internet of things

Building the future of search

Answer Converse Anticipate

Google Confidential and Proprietary

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Google Confidential and Proprietary

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ENTERING A NEW WORLDOf Six Screens...

[WEARABLE][MOBILE] [TABLET][DESKTOP] [IN-CAR][TV]

Unique visitors accessing news via mobile rose 39% YoY...and they earn more!

Confidential and Proprietary

Get the netflix slide...in fact all that presnetation from spero/mdr

10%of Danes have paid

for digital news

content

7%of Brits have paid for

digital news content

14%of Finns have paid for

digital news content

Phone-

led

Online-

ledPrint-led

Google Confidential and Proprietary

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Using Data InsightsMAKES YOUR ADVERTISING MORE

Effective & Efficient

91%of marketers

believe data drives success for campaigns

Confidential and Proprietary

Data - the next key battleground

“There are only two sources

of competitive advantage:

The ability to learn more

about our customers faster

than the competition,

and the ability to turn that

learning into action faster

than the competition.”

Jack Welch

Former CEO of GE

Confidential and Proprietary

Responsibility is shifting: functional collaboration

By 2017, the CMO will spend more

on technology than the CIO.2013

Google Confidential and Proprietary

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Homepage Site Search Commerce

Form Entry Usability

HomepagePut in screenshot of advertiser

Site SearchPut in screenshot of advertiser

CommercePut in screenshot of advertiser

Form EntryPut in screenshot of advertiser

UsabilityPut in screenshot of advertiser

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