Keeping sanity when moving to agile austin 2013

Keeping your Product Management Sanity when moving to Agile

John Milburn jmilburn@pragmaticmarketing.com

ProductCamp 2013

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Pragmatic Marketing Framework™STR

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YEX

EC

UTIO

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Market Problems

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But, I’m being pulled more into Dev…

User Acceptance?

Always Available?

User Stories?

Use Cases?

UI Design?

Functional Design?

Iteration Planning

And, now, we’ve moved to Agile!STR

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YEX

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Working software is the measure of the team’s progress It doesn’t mean “no documentation”

“Design” may be expressed with prototypes It doesn’t mean “no design”

Testing and quality are the responsibility of the team It doesn’t mean “no QA”

Different way of doing things in agile

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Requirements –> User Stories

MRD / MRT / PRD –> Backlog(s)

Hours/Days/Weeks –> Velocity

Status Meetings –> Standups / Scrums

Project Status –> Burnups, Burndowns

PM / Designer –> PM / PO / Designer

Release Milestones –> Sprints / Iterations

Waterfall –> Agile: What’s Changed?

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Greater flexibility to deal with change

We know earlier when we are in trouble

We have a greater sense of accomplishment

Greater Product Management –Development TRUST

The time commitment has increased dramatically

Waterfall –> Agile: What else has Changed?

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Product Mgt is Accountable for Market Requirements Writing Grouping Prioritizing

It is impossible to prioritize 100’s of requirements

Prioritization is based on VALUE to the Market

PM owns the WHAT, Dev owns the HOW

Waterfall–>Agile: What’s stayed the same?

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Market Problems define the product

We still must balance Scope vs. Time vs. Money

We need to release something sometime

We need to make money

People are involved

Waterfall–>Agile: What else is the same?

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Product Roadmap

Build / TestSystem

Test

BusinessPlan

BusinessGate

Waterfall Planning

LAUNCH

ReleaseGate

MarketingPlan

LaunchPlan

Master Requirements ListGoals / Themes

RequirementsProject

Plan

DesignSpec

StartGate

Market Requirements DocumentMarket Requirements Table

11

Product Roadmap

Build / TestSystem

Test

BusinessPlan

BusinessGate

Waterfall Planning - Accountability

LAUNCH

ReleaseGate

MarketingPlan

LaunchPlan

Master Requirements ListGoals / Themes

RequirementsProject

Plan

DesignSpec

StartGate

Market Requirements DocumentMarket Requirements Table

-- Product Manager-- Development-- Product Marketing Manager

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Product Roadmap

BusinessPlan

BusinessGate

Agile Planning

MarketingPlan

LaunchPlan

Product Backlog

Release Backlog

User Stories

Overall ProjectPlan

Arch /Design

StartGate(s)

ReleaseGate

LAUNCH

System Test

Sprint Backlogs

Build(s)SprintTest(s)

SprintPlan(s)

Demo(s)

Burnups / Burndwns

13

Product Roadmap

BusinessPlan

BusinessGate

Agile Planning - Accountability

MarketingPlan

LaunchPlan

Product Backlog

Release Backlog

User Stories

Overall ProjectPlan

Arch /Design

StartGate(s)

Sprint Backlogs

Build(s)SprintTest(s)

SprintPlan(s)

Demo(s)Release

Gate

LAUNCH

System Test

-- Product Manager-- Product Owner-- Development-- Product Marketing Manager

Burnups / Burndwns

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Understaffing

Waterfall management with Agile development

Still must develop mutual trust

Distributed teams make it harder

We must have time to communicate

Where will you be challenged?

Thanks !

jmilburn@pragmaticmarketing.com