KCM 2013

2013 Spring ConferenceApril 14-15, 2013

Hyatt Regency, Wichita

Kans

as

Colle

giat

e M

edia

2:30-4:30 p.m. Registration1st floor – Conference Meeting Planner OfficePick up your packets, which will contain your name badges and programsFor those who pre-registered for a critique, remember to drop-off copies of your publication at the registration table.

SECOND FLOOR 3-10 p.m. WILLOWBring copies of your publication to display and exchange with other staffs.

SECOND FLOOR4-5 p.m. BREAKOUT SESSIONS

WALNUT

OSAGE

CONFERENCE SCHEDULESUNDAY, APRIL 14

1 Kansas Collegiate Media

Copy editing contestPREREGISTRATION REQUIRED: Registrants should be in place and ready to begin promptly at 4 p.m. Students will have 40 minutes to copy edit a multi-page document. They are asked to use standard copy editing marks to show errors and how to fix them. Each student may use an Asso-ciated Press Stylebook and a dictionary. If they prefer an online AP Stylebook, that is permissable, as long as they stick to that site. Rules do not allow students to cruise the Web, or to contact anyone for coaching. Violations of the rules will result in disqualification. Students must do their own work. There is a limit of five students per school in this competition.

I’m just a sap for a good storyTravis Heying, Wichita Eagle photographerIf a major news event, sporting championship or natural disaster happened in Kansas in the past decade, chances are Travis Heying has been there. He’s a photojournalist for the Wichita Eagle and has traveled in the Middle East for McClatchy’s Washington bureau. Heying has also been us-ing video to tell stories and created the full-length documentary “The Miracle of Father Kapaun” in 2009.

•Hang out. •Share ideas.•Tell stories.•Buildyourswipefile.

IDEA LOUNGE

WILLOW, WALNUT & MAPLE

MAPLE

You know you have journalism in your blood if…Joe Hight, editor of The Gazette in Colorado SpringsJournalism will continue to survive as long as there are people who have journalism in their blood and can take care of themselves even through the most trying of times. Find out what it takes in the 21st century.

Following the keynote, we will announce the recipient of the Jackie Engel award, recognizing this year’s top Kansas high-school journalism educator. Then we will begin announcing winners in the individual categories.

SECOND FLOOR 7:30-8:30 P.M. CRITIQUE SESSIONS

SPECIAL EVENT

Those who pre-registered for a critique and dropped-off copies of their publication to the regis-tration table will have an opportunity to meet one-on-one with a KCM adviser who will provide them with a brief critique.

A.K.A. MEDIA TRIVIA GAME SHOW RON JOHNSON, EMCEE

Join us for trivia fun! Bring your friends and test your media knowledge. Win prizes! Individuals will be grouped into teams. Rounds of trivia questions wil be about “pub”lications and media. FREE mocktails & popcorn for participants

EAGLE BALLROOM

8:30-10:30 P.M. SECOND FLOOR GALLERY

Spring Conference 2

TRIVIA: “PUB”LICATION CRAWL

Career confidentialMax McCoy, Emporia State University & Kelsey Ryan, Wichita EagleWhat should advisers tell their students about the realities of working newsrooms, but often don’t? What are some things recent graduates learn about the workplace they wish they’d known before? A joint session by Max McCoy, an award-winning journalist and adviser to the Emporia State Bulletin, and Kelsey Ryan Jenkins, an award-winning student editor and 2010 graduate who is now a reporter at the Wichita Eagle.

FIRST FLOOR5:30-6:20 p.m. OPENING KEYNOTE & AWARDS DINNER

SECOND FLOOR 3-10 p.m. WILLOWBring copies of your publication to display and exchange with other staffs.

CYPRESS A

REDBUD A

SECOND FLOOR9:30-10:20 a.m. BREAKOUT SESSIONSThe power of positivity

Travis Feil, Jostens Sales RepresentativeIf you’ve ever had a conflict in your journalism room (and we all have), this session is for you. Come learn how negativity in a work environment measurably decreases efficiency and take home research-based, easily applicable methods to motivate and improve productivity.

How to turn cold calls into hot sales!Jon Schlitt, sales and marketing adviser to The University Daily KansanLearn tips and techniques for making cold calls with confidence. Join this veteran advertising adviser as he covered how you can better sell your publications. We’ll talk demographics, proper preparation of sales kits and best practices. Bring your rate cards and your questions!

3 Kansas Collegiate Media

Writing for the 21st century readerTravis Feil, Jostens Sales Representative This is not your grandma’s inverted pyramid. Learn to write stories people actually want to read. Come on…all the cool writers are doing

Convergence mediumsDr. Keith West, Butler Community CollegeThis session will examine the merger of traditional media (print, broadcast, visual) with Internet and social media (blogs, Facebook, Twitter, Instagram, et al.). We will look at classic mediums, transitional forms and new media. Be prepared to exchange ideas and experiences.

10 editing skills for the futureDoug Ward, associate professor, University of KansasAs the news industry reconstructs itself, today’s journalists must be multi-skilled and social media-savvy. We will discuss the top 10 skills that are quickly becoming basic requirements for the journalist of tomorrow.

10 ways to improve your newspaper designRon Johnson, Director of Student Media at Indiana UniversityBeing a good designer is just as important as being a good reporter. Organizing and breaking down information, making it interesting and digestible for the reader, and making your medium beautiful is not an easy task. Johnson has long contributed to the international Society for News Design. He edited six annual editions of SND’s The Best of Newspaper Design, and he’s been named the society’s competition director for 2014. Johnson’s primary focus is on newspaper design, as well as editing and newsroom.

FHSU: Your newspaper is toastGretchen Fields, University Leader adviser, Molly Walter, editor in chief & Alicia Cloverdale, marketing directorThink you’re immune? Think again. Learn how FHSU’s administration, acting on the recommen-dations of SGA, have in effect ceased the University Leader’s current operations. While the staff tries to keep news updated on its web site, a task force has been charged with determining the newspaper’s future.

FIRST FLOOR 8:30-9:20 a.m. BREAKOUT SESSIONS

7:30-8:20 a.m. 2nd floorADVISERS’ ONLY: KCM business meeting | *coffee, pastries served

WALNUT

REDBUD A

CYPRESS A

MO

ND

AY, A

PRIL

15

CYPRESS B

MAPLE

BIRCH

MAPLE

CYPRESS B

BIRCH

MAPLE

BIRCH

REDBUD A

CYPRESS A

CYPRESS B

SECOND FLOOR 10:30-11:20 a.m. BREAKOUT SESSIONSManual Mode Made Simple

Travis Feil, Jostens Sales RepresentativeThis session is for everyone who is still shooting in auto mode. You CAN understand how shutter speed, aperture, and ISO work together to create story-telling images. It’s not as hard as you might think

Selling across platformsJon Schlitt, sales and marketing adviser to The University Daily KansanLearn how to sell ads for both your print and online products. We will discuss how to determine and/or evaluate your pricing as well as how to bundle sales to maximize your clients’ dollars. Bring your rate cards and your questions!

20+ Free Tools for Enhancing Stories VisuallyDoug Ward, associate professor, University of KansasCreating visually attractive graphics, alternative stories and web projects doesn’t have to be ex-pensive. We’ll talk about free software you can download and online sites you can use to create excellent visual elements. We’ll also look at sites that offer free artwork.

Jack-of-all-trades JournalismAdam Borth, Cowley CollegeWhat tools do you need to be a successful journalist? Should you be a good writer? Yes. A good editor? Yes. Should you be able to be a good photographer? Yes. Do you need to know how to take good video and edit it? Of course. This session will explore why being a well-rounded jour-nalist is so important in being successful and landing the job you have always wanted.

Making the transition: college to careerJason Ault, Wichita State University; Micah Fry, Cowley College & Autumn Mumford, Cowley CollegeThese current and former college journalists will tell you how they have made and/or are making the move from college to jobs in their choses careers. Join this panel discussion and learn about the ins and outs of finding a good internship and developing your skills across the field of media.

Spring Conference 4

The power of revisionDoug Ward, associate professor, University of KansasWhy you need to think like an editor no matter what you do.

Social media basicsMeg Smith, Cowley CollegeIs there a difference between my personal Facebook and my college media page? I want people to follow my college publication on Twitter should I tweet like *&^@! Nicki Minaj? Isn’t Pinterest just for crafters? Do you Digg? Instagram? YouTube? The tools are out there and there are ways to use them to promote your college media program and there are ways to use them to sink your program and maybe your shot at a career in this field. Come join the social media conversation.

Rethinking student media operationsDave Bostwick, Baker University; Laura Guy, Garden City Community College; Jonathan Woon, Southwestern College; Hannah Wise, University of Kansas; Brad Barnes, Baker University.Many student media programs across the country are having difficulties in attracting majors, and several student newspapers are decreasing in circulation and campus impact. We frequently discuss reporting across multiple platforms and digital-first operations, but few student media organizations actually achieve that goal. How can collegiate media programs be more effective in meeting students’ needs?

CONFERENCE KEYNOTESJoe Hight was named editor of The Gazette in Colorado Springs in December. He has been in journalism as a reporter, editor, managing editor or director for more than 30 years. He was previously The Oklahoman/NewsOK.com’s director of information and development and led the News and Informa-tion Center’s information-based programs, marketing and promotions, training and ethics/standards teams, internship program, and other areas involving online development.

Ron Johnson directs IU Student Media, whose students produce the Indiana Daily Student daily newspaper, Arbutus yearbook and Inside magazine. The publications, their sites and social media serve thousands of readers, and their student journalists earn top national honors. Before joining IU in 2008, Johnson taught editing, design and visual journalism at Kansas State University for 19 years. For 15 of those years, he directed student publications and advised the students who produced the award-winning Kansas State Collegian daily newspaper.

SCAN ME

Conference program online use your smartphone to scan

Kansas Collegiate Media

Featured Speaker:Ron Johnson, Director of Student Media at Indiana UniversityFollowing the keynote, we will continue announcing awards in the individual categories as well as announce the All-Kansas and Journalist of the Year recipients.A special thank you to our Journalist of the Year sponsors:• Geoffrey Bass, Herff Jones • Travis Feil, Jostens • Doug Anstaett, Kansas Newspaper Foundation

“Best of” slide show & social media support provided by Meg Smith, Cowley College

EAGLE BALLROOMFIRST FLOOR11:30 a.m. KEYNOTE & AWARDS LUNCHEON

2013 KCM OfficersPresident - Michael Swan, Butler Community College1st VP, Conference - Laura Guy, Garden City Community College2nd VP, Contest - Dan Close, Wichita State UniversitySecretary - Stacy Sparks, Southwestern CollegeTreasurer - Dave Bostwick, Baker University

kansasmedia.wordpress.com

5 Kansas Collegiate Media

DINING OPTIONS:

• Registration covers the Sunday dinner (Italian buffet) and Monday luncheon (Mexican buffet) for all attendees.

• Advisers who attend the Monday morning business meeting will have breakfast (coffee, tea, pastries & yogurt) provided.

• Monday breakfast options for your students includes:• Hotel lobby coffee shop called Perks (think/serves Starbucks). They will be running a

special while we are there: one regular grande coffee & a scone for $4. Additionally, they have a variety of breakfast options, breakfast burritos, lattes, etc. from the $3-$5 range, similar to Starbucks pricing.

• Hotel full-service restaurant called offering a menu that varies from $11-$16 for a plated breakfast option, and they also have a buffet option. The hot buffet which includes build-your-own omelets, pancakes, breakfast meats, etc. @ $15 per person, and for the continental that includes yogurt, fruit, etc. is $11 per person.

SHUTTLE TO OLDTOWN:

Hotel shuttle runs 4:30 a.m. – midnight. It runs on the half hour to the airport, so that is first priority, however, complimentary shuttle usage to Old Town is available. If students wish to catch a ride back to the hotel, they will need to call the hotel prior to midnight. If they choose to walk, our hotel representa-tive strongly suggested the use the following “safer” route:

Spring Conference 6

Notes

kansasmedia.wordpress.com•Tweet#KCM2013•Instagram #KCM2013