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We are the largest digital agency servicing the mobile leisure industry. Tel: 01427 610127
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NUMBER ONEBECOME
IN THE MOBILE LEISURE SECTOR
www.kal-group.com
WHO WE WORK WITHWe develop trusted relationships with our customers and partners
www.kal-group.comCall us: 01427 610127
62% 17% 17% 4%
OUR CUSTOMER DEMOGRAPHICWe are the leading provider of marketing solutions to the mobile leisure industry
in motorhomes in static homes in caravans in awnings/tents
www.kal-group.comCall us: 01427 610127
OUR VISION
WE ARE THE LARGESTDIGITAL AGENCYSERVICING THE MOBILE
LEISURE INDUSTRY
To help solve the marketing challenges within the mobile leisure industry
www.kal-group.comCall us: 01427 610127
OUR HISTORY
2 YEARS MARKETINGMOBILE LEISURE
From 1994 – present
We enhance the relationship between your brand and yourcustomers, to add value and improve your profitability
www.kal-group.comCall us: 01427 610127
WEBSITES IN ACTIONOur customers’ global coverage online in the leisure market (Feb 2013 – Feb 2014)
8,312,471PAGE VIEWSEight million, three hundred and twelve thousand, four hundred and seventy one
3,382,170WEBSITE VISITORSThree million, three hundred and eighty two thousand, one hundred and seventy
57%DESKTOPUSERS
32%TABLETUSERS
11%MOBILEUSERS
www.kal-group.comCall us: 01427 610127
We service 23,360,000 global page views annually
100%27.8%14.8%
14.8%27.8%Our customers’ emails perform almost 100% better than the industry average
0%
Industryaverage
emails opened
Kal Groupaverage
emails opened
%%%%
EMAIL MARKETING SOLUTIONSOur customers’ global email marketing in the leisure market (Jan 2013 – Dec 2013)
652,769EMAILS SENT RECIPIENT APPROVED
Six hundred and fifty two thousand, seven hundred and sixty nine
27.8%AVERAGE OPEN RATEIndustry average open rate for the Leisure, Travel and Tourism sector is only 14.8%
Industry open rate supplied by: www.mailermailer.com/resources/metrics/2013/open-rates.rwp
Our real time results allows for instant customer sales engagement
www.kal-group.comCall us: 01427 610127
DATA-DRIVEN DECISION-MAKINGWe use a complete range of facts to enhance your brand’s true market portential
www.kal-group.comCall us: 01427 610127
SEARCH ENGAGEMENTWith a well considered search strategy the benefits are clear
25%More enquiries lead to more sales
21%Be found on Google - more first page keywords
125%Clear call to action - delivering results
INCREASE IN VISITORS
RISE IN DIRECT WEB CALLS
INCREASE IN ENQUIRIES
RISE IN KEY WORD RANKING
Illustration shows our first page rankings for ‘new motorhomes’ taken on Friday 28th March 2014 (16,1000,000 results)
400%More keywords ranked means more traffic
www.kal-group.comCall us: 01427 610127
SOCIAL ENGAGEMENTHelping mobile leisure customers engage and develop their brand loyalty
435,500ANNUAL CONNECTIONSAveraging four hundred and thirty five thousand, five hundred social connections
20,000POSTSWe create thousands of engaging social posts a year for our leisure customers
Our understanding and experience is backed by a commitment to understand the industry sector, which yields loyal customer connections.
www.kal-group.comCall us: 01427 610127
MEDIA BUYING CAPABILITIESBuying media in bulk saves your business money, just look at our buying power
APPROVED
£170K PRINT
£50K RADIO
£25K TV
£200K MEDIA
www.kal-group.comCall us: 01427 610127
APPLICATION DEVELOPMENTAward winning app development team
View the advert online at: www.kal-group.com/apple
The only UK based company to have an app featured in an official Apple advert.
382,458 UNIT DOWNLOADSThree hundred and eighty two thousand, four hundred and fifty eight
106APPLICATIONS RELEASEDOne hundred and six published applications
www.kal-group.comCall us: 01427 610127
EFFICIENT SOFTWARE SOLUTIONSOver 30 years developing award winning and world class virtual working environments
Dramatically improve your warranty, partsordering and claim management processeswith our tailored mobile leisure systems.Ask for a demo, call us on: 01427 610127
300%Our customers have experienced remarkableleaps in productivity
160,000+More than one hundred and six thousand peopleworldwide are using our solutions
£100,000+In production time and claims
ACTIVEUSERS
INCREASEDEFFICIENCY
SAVED
www.kal-group.comCall us: 01427 610127
OUR ROUTES TO MARKETWe offer a vast range of effective routes to promote your business and products
www.kal-group.comCall us: 01427 610127
THE UNIFIED FRONTTogether your marketing will stand as one
Managing all aspects of our customers’ marketing allows us topresent a recognisable and unified identity to their customers, across all media – online, offline and in store.
SSSSH!Keeping you and your customers’ data secure
We’re entrusted with masses of industry data, all ofwhich aids our insight and ability to deliver targeted solutions for your business.
For this reason, every effort is taken to protect the information in our care and we work hard to prevent any possibility of its compromise.
Our discretion and safe keeping of your data is paramount to the integrity and credibility of theservice we provide your business.
www.kal-group.comCall us: 01427 610127
OUR BLUEPRINT TO SUCCESS20 years’ experience, one direction, one agency... full service
Our numbers illustrate the confidence and ability we have inyour market sector. This expertise delivers outstanding andproven results for our customers, and we believe the complete spectrum of routes to market we offer will make a positive difference to your business and customers.
We work with more companies in the mobile leisure market than any other digital agency.
www.kal-group.comCall us: 01427 610127
WORK WITH USLet our expertise expand your brand’s connection with your customer base
YOUR BRAND HERE
www.kal-group.comCall us: 01427 610127
ACT NOW!It’s time to get in touch
lets-talk@kal-group.comWe endeavour to answer all emails within the same working day
01427 610127Office hours 8.30am –5.30pm Monday to Friday
Our motto is “let’s talk”... don’t waste your time or investmentwith agencies that don’t understand your customers or market sector. Speak to Kal Group, the mobile leisure experts.
www.kal-group.comCall us: 01427 610127
www.kal-group.com
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