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Kabloom Garden Venue feasibility study
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FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Key Business Operation
Kabloom Garden Venue is an event venue that caters to all celebrations. It focuses merely on the
service industry which is now a growing trend in the industry. Today, we all know that people
want to engage in creating their dream events with a hustle free, all inclusive party plan packages
to avoid stress.
Why Kabloom?
It came from the word “Kabog” commonly heard from the gay language which means gorgeous
or nice. Our business is based upon the friendship we built during our college days and two of
our “Kabog” friends back then are gay. The proponent decided to open up a small events place
located in San Miguel,Bulacan. Office is open Mon - Fri from 8am to 5pm.
Type of Business
KaBloom Garden Venue is an association owned by five persons carries on as co-owners of the
business for profit. It is being manage and operated by both owners which are equally and
personally liable for the business. Partnerships entail more than one person in the decision-
making process, it’s important to discuss a wide variety of issues up front and develop a legal
partnership agreement. This agreement should document how future business decisions will be
made, including how the partners will divide profits, resolve disputes, change ownership (bring
in new partners or buy out current partners) and how to dissolve the partnership.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Organizational Structure
General Manager
Operation MarketingFinance
Gardener
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Job description
General Manager
Is the head of an organization. The president frequently represents the organization in civic and
professional association responsibilities and activities in the local community, the state, and at
the national level. Is the one who create, communicate and implement the
organization's vision, mission, and overall direction.
General Manager Qualifications
Education:
High school diploma or equivalent
Bachelor’s Degree, preferably in business
Has a master’s of Business Administration or equivalent level of experience
Job Specification:
A minimum of five years of experience in business management, planning and financial
oversight
A minimum of five years of experience in personnel management, including hiring,
supervision, evaluation and benefits administration
A minimum of three years of experience working with a board of directors and
committees
College graduate or equivalent experience
Proven skills in business and financial management
Demonstrated ability to work with student member – owners
Demonstrated ability to work in a proactively diverse and inclusive organization
Excellent, proven interpersonal, verbal and written communication skills
Demonstrated ability to manage and supervise a staff team
Effective problem – solving and mediation skills
Demonstrated ability to share skills and knowledge with others
Proficiency with office computer equipment and software
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Demonstrated ability to multi task and work in a fast – paced office setting
Proven ability to cope with conflict, stress and crisis situation
Personal Requirements:
Good organizational and time management skills
Good oral and written communication skills
Able to work under pressure
A strategic thinker
An ability to communicate at all levels
Skills:
Have thorough knowledge about marketing strategies
Have proficient leadership, organizational and supervisory skills
Be dependable and professional
Have computer and software skills
Have superior training and presentation skills
Be able to communicate successfully in both written and verbal format
Be able to properly manage teams and employees
Be able to delegate responsibilities
Have first-rate skills in understanding, creating and analyzing financial reports or budgets
Be able to produce high level of quality service to colleagues
Understand organizational culture
Be cordial and amenable
Be resourceful, inventive and self-confident
Duties and Responsibilities:
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Increases management's effectiveness by recruiting, selecting, orienting, training,
coaching, counseling, and disciplining managers; communicating values, strategies, and
objectives; assigning accountabilities; planning, monitoring, and appraising job results;
developing incentives; developing a climate for offering information and opinions;
providing educational opportunities
Develops strategic plan by studying technological and financial opportunities; presenting
assumptions; recommending objectives
Accomplishes subsidiary objectives by establishing plans, budgets, and results
measurements; allocating resources; reviewing progress; making mid-course corrections
Coordinates efforts by establishing procurement, production, marketing, field, and
technical services policies and practices; coordinating actions with corporate staff
Builds company image by collaborating with customers, government, community
organizations, and employees; enforcing ethical business practices
Maintains quality service by establishing and enforcing organization standards
Maintains professional and technical knowledge by attending educational workshops;
reviewing professional publications; establishing personal networks; benchmarking state-
of-the-art practices; participating in professional societies
Contributes to team effort by accomplishing related results as needed
Operation Manager
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Is the one who’s overseeing the overall production process, drawing up a production schedule
and ensuring that the production is cost effective. He’s making sure that products are produced
on time and are of good quality, he’s the one working out the human and material resources
needed, making drafts and timescales for the employees, estimating costs and setting the quality
standards. He is in charge of monitoring the production processes and adjusting schedules as
needed. He is supervising and motivating a team of workers, reviewing worker performance and
identifying the training needs.
Operation Manager Qualifications:
Duties and Responsibilities:
Improve the operational systems, processes and policies in support of organizations
mission -- specifically, support better management reporting, information flow and
management, business process and organizational planning
Manage and increase the effectiveness and efficiency of Support Services (HR, IT and
Finance), through improvements to each function as well as coordination and
communication between support and business functions
Play a significant role in long-term planning, including an initiative geared toward
operational excellence
Oversee overall financial management, planning, systems and controls
Management of agency budget in coordination with the Executive Director
Development of individual program budgets
Invoicing to funding sources, including calculation of completed units of service
Payroll management, including tabulation of accrued employee benefits
Disbursement of checks for agency expenses
Organization of fiscal documents
Regular meetings with Executive Director around fiscal planning
Supervise and coach office manager on a weekly basis
Marketing Manager
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Responsible for creating meaningful messages through words, ideas, images, and names that
deliver upon the promises / benefits an organization wishes to make with its customers.
Furthermore, the Marketing Manager is responsible for ensuring that messages and images are
delivered consistently, by every member of the organization.
Marketing Manager Qualifications
Education:
Bachelor’s Degree in Marketing or a related field required.
Master’s in Business or Marketing preferred.
Personal Requirements:
Creative
Persistent and motivated
Able to lead and persuade people
Enquiring and analytical
Good at networking
Good at communicating
Skilled at planning
Able to work well under pressure.
Duties and Responsibilities:
Accomplishes marketing and sales human resource objectives by recruiting, selecting,
orienting, training, assigning, scheduling, coaching, counseling, and disciplining
employees; communicating job expectations; planning, monitoring, appraising, and
reviewing job contributions; planning and reviewing compensation actions; enforcing
policies and procedures.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Achieves marketing and sales operational objectives by contributing marketing and sales
information and recommendations to strategic plans and reviews; preparing and
completing action plans; implementing production, productivity, quality, and customer-
service standards; resolving problems; completing audits; identifying trends; determining
system improvements; implementing change.
Meets marketing and sales financial objectives by forecasting requirements; preparing an
annual budget; scheduling expenditures; analyzing variances; initiating corrective
actions.
Determines annual and gross-profit plans by forecasting and developing annual sales
quotas for regions; projecting expected sales volume and profit for existing and new
products; analyzing trends and results; establishing pricing strategies; recommending
selling prices; monitoring costs, competition, supply, and demand.
Accomplishes marketing and sales objectives by planning, developing, implementing,
and evaluating advertising, merchandising, and trade promotion programs; developing
field sales action plans.
Identifies marketing opportunities by identifying consumer requirements; defining
market, competitor's share, and competitor's strengths and weaknesses; forecasting
projected business; establishing targeted market share.
Improves product marketability and profitability by researching, identifying, and
capitalizing on market opportunities; improving product packaging; coordinating new
product development.
Sustains rapport with key accounts by making periodic visits; exploring specific needs;
anticipating new opportunities.
Provides information by collecting, analyzing, and summarizing data and trends.
Protects organization's value by keeping information confidential.
Updates job knowledge by participating in educational opportunities; reading
professional publications; maintaining personal networks; participating in professional
organizations.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Skills:
Strong effective communicator
Highly developed, demonstrated teamwork skills
Ability to coordinate the efforts of a large team of diverse creative employees
Demonstrated ability to increase productivity and continuously improve methods,
approaches, and departmental contribution. Commitment to continuous learning
Expert in Internet and social media strategy with a demonstrated track record
Demonstrated effectiveness in holding conversations with customers, customer
evangelism, and customer-focused product development and outreach
Demonstrated ability to see the big picture and provide useful advice and input across the
company
Ability to lead in an environment of constant change
Experience working in a flexible, employee empowering work environment. Structured
or large company experience will not work here
Familiarity and skill with the tools of the trade in marketing including PR, written
communication, website development, market research, product packaging, Microsoft
software suite of products, visual communication software products, and creative services
Experience managing external PR and communication consulting firms and contractors.
Experience in the global marketplace is a plus
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Finance Manager
Ensure that the company's expenditures are well below its budget. He must ensure that the
expenses are minimum and revenues are maximum. It is the responsibility of the
operations manager to maintain records of revenue and expense that each of the department
makes. There must be a single database that integrates accounts of all sections.
Finance manager will always be under pressure to reduce spending and hence he must be open to
new ideas of saving.
Finance Manager Qualifications
Job Specification:
A fully Qualified Accountant e.g. ACCA/ CIMA / ACA
Possess good accounting experience, some tax knowledge desirable
Excellent eye for detail, diligent knowledge of accounting regulations
Ability to report to senior managers
Capabilities to supervise, manage and lead staff
Excellent commercial flair and industry experience
Duties and Responsibilities:
Prepare and interpret monthly management accounts and annual reports
Implement financial plans
Assess and manage risks
Reconcile balance sheets
Analyze margins
Manage budgets
Handle debtors
Monitor cash flows statements and predict future trends
Conduct reviews and evaluations for cost-reduction
Develop external relationships, for example; solicitors, bankers, Inland Revenue
Liaise with auditors to ensure annual monitoring is carried out
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Gardener
Maintains the beauty of the plants and the trees which are placed in the garden. His responsibility
is to give the best structure to every plant present in the garden and make sure that each and
every plant has to be maintained well.
Gardener Qualifications
Qualifications:
Two or more years horticultural experience with in-depth knowledge of plant culture,
maintenance, and identification
Degree/Certification in horticulture or related field preferred
Ability to work alone or in groups, in all weather conditions
Flexibility to work long hours, holidays, and weekends as necessary
Applicant may be required to pass written and practical exam
Computer-literate
Ability to handle electric equipment, power tools
Must be a team-player, willing to collaborate on any and all tasks required for
maintaining the highest standards of landscape management and operations
Duties and Responsibilities:
Maintain diverse plantings of trees, shrubs, vines, perennials, grasses, and bulbs
Hand-water and monitor irrigation of plantings, especially during time of establishment
and drought
Perform seasonal landscape work including pruning, clean-up, bulb planting, dividing
and transplanting, leaf removal
Actively promote and contribute to the High Line’s sustainability initiatives in landscape
and park management
Participate in ice and snow removal
Lead horticultural tours and assist with special programs, as needed
Assist with training and support seasonal gardeners and interns
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Outsourcing Company:
Security
Maintaining the security and the safety of people and home in designated area on a company by
patrolling places on foot and imposing the company’s guidelines and regulations.
Housekeeping
Responsible for the cleanliness and upkeep of all program and residential areas on a daily basis.
Housekeepers have certain maintenance duties to help keep their place of employment running
smoothly. This includes changing light bulbs, sweeping and scrubbing floors, and vacuuming
carpets, rearranging or moving furniture, performing easy repairs or calling qualified repairmen
and performing any other specific maintenance tasks employers require.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Partnership Company:
Catering Services
MARIBON'S catering
GJ’s Catering Service
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Photo booth Service
King Art's Photo Booth
Bakery Service
Cindy's Bakery and Restaurant
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Salaries
The salaries and wages refer to the payment of the partnership for the service render by the
gardener. It ranges from 2,000 to 3,000 per month.
Benefits
Employees today are not willing to work only for the cash alone, they expect 'extra'. This extra is
known as employee benefits. Also known as fringe benefits, Employee benefits are non-financial
form of compensation offered in addition to cash salary to enrich workers’ lives. Employee
benefits are not performance-based, they are membership-based. Workers receive benefits
regardless of their performances. Employee benefits as a whole have no direct effect on
employee performance, however, inadequate benefits do contribute to low satisfaction level and
increase absenteeism and turnover in employees, companies would have to carefully design the
benefit package. Here are the lists of benefits for the employees
Salaries and Wages
All employees shall receive their respective salaries or wages as provided in their Contracts of
employment every 15thand last day of the month. Cut-off for payroll computation is every
10thand 25thof the month.
Overtime Pay
Employees may be required to work beyond their shift or even on rest day’s due to work
requirements. Every effort should be made to avoid unnecessary overtime work and to keep
work within reasonable limits. All overtime work should have prior written approval from the
Store Manager. Every employee should file their overtime slips within the pay-period to be
compensated. No overtime slip, no overtime pay.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Cancelled Day-off/Holiday Pay
Every employee shall be provided with a rest period of twenty-four (24) hours after every six (6)
consecutive normal working days. The following shall be considered regular holidays.
New Year’s Day January 01 National Heroes Day - last Sunday of August
Good Friday - movable date All Saints Day - November 01
Araw ng Kagitingan - April 09 Bonifacio Day - November 30
Labor Day - May 01 Christmas Day - December 25
Independence Day - June 12 Rizal Day - December 30
13thMonth Pay
The 13thmonth pay of an employee which shall be equivalent to 1/12 of his basic salary earned
within a calendar year shall be given not later than December 24of each year.
Paternity and Maternity Leave
Paternity and maternity leave benefits as provided by law shall be given to every employee
entitled thereto, upon complying with all the requirements of the company and upon proper
verification by the Company’s duly authorized representatives.
SSS/PHIC/HDMF Benefits
Benefits under SSS/PHIC/HDMF law shall be granted in accordance with applicable laws.
Implementation of procedures relative to entitlement of said benefits should be done in
accordance with the regulations to be promulgated by the management.
Hospitalization Plan
Regular employees shall be provided with hospitalization plan with respectable Health
Maintenance Organization under terms and conditions to be solely decided by the company.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Accident Insurance
Regular employees are enrolled by the Company under a reputable Insurance Organization. Any
accident incurred whether work-related or not shall be compensated by this Insurance firm. This
plan shall be on employer-employee participating basis.
Retirement Benefits
Retirement pay benefits as provided by law shall be given to all qualified employees upon their
retirement from the company.
Hiring of Personnel
Applicants will undergo a certain screening and panel interviews. They will be evaluated on the
criteria set by partners and to the said position. It is very vital in all business organization to
know their manpower requirements to operate systematically and effectively at all times. It will
help also to determine the capacity or capabilities of the employees to fit in the flow of business
as well as to have a clear duties and responsibilities. Having standard qualifications in hiring and
selecting, the employee will establish efficient business operations.
Gardener
Must be at least High School graduate or graduate of any two year short course.
Must have at least 3-5 years working experience as a Gardener
Outsourcing Company
Should have a legal permit to conduct business
Have a good standing in the industry
Their ability to deliver consistent, high quality, financially-advantageous results.
Ability to develop a clear statement of the organizational goals and required outcomes.
Ability to establish multi-year goals and objectives as a framework for contract and
establish operating guideline for the duration.
Orientation
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
All newly hired employees regardless of classification of rank and status must undergo on
orientation and indoctrination as to the Companies vision, mission, policies, rules and
regulations, duties and responsibilities and menu familiarization. Orientation programs not only
improve the rate at which employees are able to perform their jobs but also help employees
satisfy their personal desires to feel they are part of the organization's social fabric. Introduction
of new equipment or processes is a change in
the employee's job responsibilities it is a drop in an employee's productivity or in the quality of
output. Once managers decide that their employees need training, these managers need to
develop clear training goals that outline anticipated results. These managers must also be able to
clearly communicate these goals to employees. Training is only one response to a performance
problem. If the problem is lack of motivation, a poorly designed job, or external condition
training is not likely to offer much help. Orientation provides new employees with basic
information about the employer. Training programs are used to ensure that the new employee has
the basic knowledge required to perform the job satisfactorily.
Training methods
Most training takes place on the job due to the simplicity and lower cost of on‐the‐job training
methods. Two popular types of on‐the‐job training include the following:
Job rotation
By assigning people to different jobs or tasks to different people on a temporary basis, employers
can add variety and expose people to the dependence that one job has on others. Job rotation can
help stimulate people to higher levels of contributions, renew people's interest and enthusiasm,
and encourage them to work more as a team.
Office Working Hours
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Monday and Thursday
8:00 - 9:30
9:30 - 10:30Operation Hours
10:30 - 10:45 Coffee Break
10:45 - 12:00 Operation Hours
12:00 - 1:00 Lunch
1:00 - 2:00
2:00 - 3:00Operation Hours
3:00 - 3:15 Break
3:15 - 5:00 Operation Hours
Tuesday, Wednesday and Friday
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
8:30 – 9:30
9:30 – 10:30
10:30 – 11:30
Operation Hours
11:30 – 1:00 Lunch
1:00 – 2:00
2:00 – 3:00Operation Hours
3:00 – 3:15 Break
3:15 – 5:00 Operation Hours
Saturday
8:30 – 9:30 Operation Hours
9:30 – 9:45 Break
9:45 – 12:00 Operation Hours
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Performance Appraisal
1. Evaluate the performance of the outsourcing company. Evaluation will be based on the
feedback not only from the higher management but also to the clients. The company has
the discretion to renew or maintain the contract of an outsourcing company or lay off
search from another one if their performance is poor.
2. Set a target to achieve for certain period of time. (+5 on income revenue)
3. Employees shall be appraised by the Manager or designated Supervisor on an annual
basis.
4. Each employee shall have a running evaluation of work habits, strengths and skill levels,
as well.
Employee Name: Date:
Position: Department:
Appraised By: Date Started:
Rating Scale:
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
5 – Excellent (consistently exceeds standards)
4 – Good (frequently exceeds standards)
3 – Average (generally meets standard)
2 – Below Average (frequently fails to meet standards)
1 – Poor (fails to meet standards)
RATINGS
Cooperation 5 4 3 2 1
1. Willingness to assist coworkers
2. Attitude when work needs to be
repeated
3. Adaptability when schedule must
be changed
4. Willingness to work extra
Attendance and Punctuality
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
1. Promptness at the start of the work day
2. Attendance record
3. Stays as late as necessary to
complete assignment
Initiative
1. Sees when something needs to be
done and does it
2. Seeks help when needed
3. Demonstrates a "self-starter"
attitude
4. Helps out to achieve the overall
goals of the farm
5. Makes practical, workable
suggestions for improvements
Dependability
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
1. Can be counted on to carry out
assignments with careful follow-
through and follow-up
2. Meets predetermined targets or
deadlines
3. Can be counted on to overcome
obstacles to meet goals
4. Can be counted on to adapt to
changes as necessary
5. Can be counted on for consistent
performance
6. Is personally accountable for
his/her actions
Attitude
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
1. Offers assistance willingly
2. Makes a positive contribution to morale
3. Shows sensitivity to and
consideration for others' feelings
4. Accepts constructive criticism positively
5. Shows pride in work
Judgment
Judgement
1. Demonstrates good judgment
in handling routine problems
2. Analyzes decisions before
implementing them
3. Has the ability to work
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
underpressure
4. Recognizes deficiencies and seeks help when appropriate
Interpersonal Relationships
1. Maintains a positive
relationship with the
management team
2. Maintains a positive
relationship with other
workers
3. Listens effectively
4. Is a team player and
participates with others to
accomplish the taskat hand
Organizational Skills
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
1. Performs tasks in an organized
and efficient manner
2. Handles multiple activities
simultaneously
3. Makes effective use of time
GANTT CHART
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
NOVEMBER DECEMBER JANUARY FEBRUARY
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Meet the
Contractor
Technical Meetings
Meeting the
Insurance &
Permits and other
Gov't requirement
permits
Visitation &
Clearing of the Site
Excavation of
Foundation
Construction H H
MARCH APRIL MAY
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
1 2 3 4 1 2 3 4 1 2 3 4
Furnishing
Landscaping
Installing of Ventilation
Hiring and Training of
Personnel
Promotion(advertising)
Opening of Kabloom
Garden
Service concept
KaBloom Garden Venue is the perfect venue for weddings, debuts, christenings or company
celebrations. Families and friends could also spend quality time together away from the hustle
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
and bustle of city living. The venue is situated in the garden with walls that can be rolled-up to
give you full view of the Garden area. It is located in San Miguel, Bulacan. The KaBloom
Garden Venue provides the ultimate getaway that would certainly enable the guests to relax and
enjoy the beauty of nature. It captures the natural beauty of a fairytale garden. Upon entering the
garden’s grounds, one is transported to another world. The landscape is filled with blooming
flowers of every color and shape. It is filled with flowering vines, leads to a majestic white
gazebo. On its left it has a pond full of different colored stones and a variety of water plants at
the bottom of playing Japanese koi. On its right it has a mini bar. The fresh air and serene
atmosphere will definitely preserve the solemnity of the ceremony and capture everyone's
attention for years to come. Its front wall is a combination of natural stones, woods, bamboos,
ferns and exotic plants. The lightings are magnificent, superb and romantic at night. The ideal
lighting system at night boasts an aura of elegance and romance for more tasteful guests.
KaBloom Garden Venue gives its guests a wonderful experience during daytime. It also
orchestrates an impressive night time scene. The guests upon arriving are given an attendant who
will personally look after their needs from the time they check-in until they check-out. KaBloom
Garden Venue has created flexible and affordable packages that will allow you to transform your
dream event to reality. It is our goal and commitment to provide our guests with a beautiful and
elegant venue at a very economical cost. We make sure that your day will be remembered for its
fine memories, not the staggering expense that went along with it. With our very affordable but
classy Worry-Free Packages, you need not drain your hard-earned finances.We encourage you to
visit us soon so that you may personally enjoy the beauty of the venue and have your free food
tasting during one of our actual events. We hope Kabloom Garden Venue can be a part in
creating your special memories.
Objectives:
Short term:
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
To provide a venue which caters different types of events like birthdays, weddings,
christening, anniversary and etc.
To provide excellent customer service
To facilitate, encourage and promote development of the garden venue in the country.
Establish a business identity that speaks of commitment, excellence and above all
customer satisfaction.
Establish a medium sized business enterprise that is recognized by the industry for adding
value to service delivery with core foundations in integrity and affordability.
Long Term:
To be well known in the industry
To open other branch within five year period.
Grow the business by entering into beneficial business ventures.
Never to forget our starting point and reference core principles when heading towards our
destination and goals.
4’Ps
Product
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
KaBloom offers different services particularly in event or celebrations. It caters birthdays, family
gathering, weddings, christening and etc. We are committed to value the happiness and
satisfaction of our clients who we view as our honored guests by continually improving our
venue’s amenities and our team’s services.
Price
Reasonable and affordable is what it’s all about when talking about the prices. The Kabloom
Company sets a low price to get subscribers to increase sales and market share.
Package A (Grand Wedding Package)
No. of guests Price Event Time Freebies
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
50 guests P 80,500
P 95,500
Day time
Evening time
Smoke Machine
80 guestsP 105,500
P 125,500
Day time
Evening time
Smoke Machine, Cocktail Bar
100 guests
P 130,500
P 152,500.
Day time
Evening time
Smoke Machine, Cocktail Bar, plus 8-hour use of bridal rooms
120 guestsP 162,500
P 172,500
Day time
Evening time
Smoke Machine, Cocktail Bar, plus 8-hour use of bridal rooms, Canapès (2 servings)
150 guestsP 179,500
P 189,500
Day time
Evening Time
Smoke Machine, Cocktail Bar, plus 10- hour use of bridal rooms, Canapès (5 servings), 1 bottle vintage champagne for the couple
Inclusive: Bride and Groom Photo shoot in the garden, digital photo booths for souvenirs, photo
and video shoots, Video camera men, lights and sound w/technician, 2 layered fondant cake, 120
pictures to choose for wedding album, themed buffet menu of your choice, unlimited bubble
machine, multimedia projector, guestbook.
Package B (Supreme Wedding Package)
No. of guests Price Event Time Freebies
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
50 guests P 53,500
P 63,500
Day time
Evening time
Smoke Machine
80 guests P 65,500
P 71,500.
Day time
Evening time
Smoke Machine,
100 guests P 79,500
P 86,500
Day time
Evening time
Smoke Machine, Cocktail Bar
120 guests P 93,500
P 86,500
Day time
Evening time
Smoke Machine, Cocktail Bar, plus 8-hour use of bridal rooms,
150 guestsP 108,500
P 118,500
Day time
Evening Time
Smoke Machine, Cocktail Bar, plus 10- hour use of bridal rooms, 1 bottle champagne for the couple
Inclusive: Use of KGV for 6 hrs, photo shoot at the garden, guestbook, lights & sound w/
technician, bubble machine, 20 pages magazine type album, multimedia projector, professional
videographer/cameramen, digital photographer, themes buffet menu of choice.
Package C (Premium Wedding Package) length - 4 hours max
No. of guests Price Event Time Freebies
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
50 guests P 47,500
P 57,500
Day time
Evening time
Smoke Machine
80 guestsP 63,500
P 70,500
Day time
Evening time
Smoke Machine,
100 guests P 75,500
P 81,500
Day time
Evening time
Smoke Machine, Cocktail Bar
120 guests P 87,500
P 95,500
Day time
Evening time
Smoke Machine, Cocktail Bar, plus 8-hour use of bridal rooms,
150 guestsP 100,500
P 115,500
Day time
Evening Time
Smoke Machine, Cocktail Bar, plus 8- hour use of bridal rooms
Inclusive: Use of KGV for 4 hours, photo shoot in the garden, lights and sound w/technicians,
multimedia projector, videographer, digital photographer, guestbook, 20 pages magazine type
album, themed buffet menu of your choice.
Package A (Grand Debut Package)
No. of guests Price Event Time Freebies
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
50 guests P 66, 500 Day time Smoke Machine, Cocktail Bar
80 guests P 78, 500 Day time Smoke Machine, Cocktail Bar
100 guests P 86,500 Day time Smoke Machine, Cocktail Bar, Unlimited Photo booth
120 guests P 93, 500 Day time Smoke Machine, Cocktail Bar, Unlimited Photo booth
150 guests P 103,500 Day time Smoke Machine, Cocktail Bar, Unlimited Photo booth, Canapés (2 servings)
Inclusive: complementary use of debutants room for 4hrs, use of KGV for 5 hours, photoshoot
at the garden, 3 layered fondant cake, photography and videography package, 35 pages 8x10
hardbound album, professional photographer and videographer, 130 pieces chosen pictures for
album, lights and sound w/technicians, multimedia projector, debutante and mother hair and
makeup w/retouch, themed buffet menu of choice.
Package B (Supreme Debut Package)
No. of guests Price Event Time Freebies
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
50 guests P 55, 500 Day time Smoke Machine
80 guests P 64, 500 Day time Smoke Machine
100 guests P 75,500 Day time Smoke Machine
120 guests P 82, 500 Day time Smoke Machine, Cocktail
Bar
150 guestsP 90,500 Day time Smoke Machine, Cocktail
Bar, Unlimited Photo booth
Inclusive: 3 layered fondant cake, complementary use of debutante room for 3 hours, use of
KGV for 4hrs, lights and sound w/ technicians, video and photography package, professional
photographer and videographer, 100 pieces to choose for album, themed menu buffet of choice.
Package C (Premium Debut Package)No. of guests Price Event Time Freebies
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
50 guests P 44, 500 Day time Smoke Machine
80 guests P 54, 500 Day time Smoke Machine
100 guests P 60,500 Day time Smoke Machine
120 guests P 74, 500 Day time Smoke Machine, Cocktail
Bar
150 guestsP 85,500 Day time Smoke Machine, Cocktail
Bar
Inclusive: 3 layered fondant cake, complementary use of debutante room for 2 hours, use of
KGV for 4hrs, lights and sound w/ technicians, photography and videography package,
professional photographer and videographer, themed menu buffet of choice.
Parties: (reunions, birthday party)
Php 340.00 per head - Daytime
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Php 550.00 per head - Evening
Minimum of 30pax max of 50pax (plated style menu)
Inclusive: use of KGV for 3hrs, use of garden for pictorial on the event, 2-tier satellite cake, P.A
system( Basic Speaker, 1 microphone, player) themed plated menu of your choice.
Kiddie parties
30 adults 20 kids - Php 27,500.00
40 adults 30 kids - Php 35,500.00
50 adults 40 kids - Php 47,500.00
60 adults 50 kids - Php 55,500.00
Inclusive: use of KGV for 4 hrs, Class A party host and Magician w/ puppet show, balloon
twisting, games, balloons, balloon entrance arch.
Others:
Cocktail Bar - 6hrs (Php 5,200.00)
Photo booth (Php 3,000.00)
Canapès (per serving Php 4,300.00)
Rooms - 3hrs (Php 6,000.00)
Place
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
San Miguel, Bulacan is a first class, urban municipality located in the third district of
the province of Bulacan, Philippines. It was the 2nd largest municipality (area) in Bulacan and
also known as the "Vigan of Bulacan" due to the ancestral houses builds during the Spanish Era.
According to the latest census, it has a population of 161,690people.An Miguel, Bulacan is host
to some of the most charming wedding venues where couples and their guests can enjoy the
ambience of scenic outdoors without having to forego the comforts of modern conveniences, a
celebration without the rain, mud and other hassles that often come with traditional outdoor
destinations.
Promotion
Kabloom Flower Farm used more of outdoor advertising such as by using postern as their
medium posters about the venue hung on a few lamp posts along the roads in town area and at
the venue itself. In effort to create awareness about this venue they advertised in an online
network that acts as a platform to connect and share with the people in your life (Facebook). An
account was set up and it contained information about the garden venue
5 M’s
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Manpower
In order our business to be successful, the researchers aim to provide a service of excellence by
having well trained and skilled employees. They will be required to join continues seminars
where the employees will gain new knowledge on how to cater the changing customers’ needs
and wants. The employees must have knowledge about the business, the professional
qualifications and required set of skills by the management like having a bachelor degree and
hospitality management related to customer service. They must have the experience, Strong
written and verbal communication, interpersonal and customer-service skills, Ability to work
accurately with or without interruptions, to meet deadlines, Good organizational time
management, customer service and problem-solving skills, ability to work accurately and meet
deadlines with frequent interruptions, Ability to exercise flexibility, initiative and the ability to
work well independently as well as part of a team.
Market
KaBloom’s main target market is the event organizers who will find KaBloom as the perfect
place for their event. KaBloom Garden Venue offers an ambiance that entice a touch of nature
that people will like and adore.
Money
In order to put-up a business; it must have the enough capital and resources. We, the researchers,
will take the risk in putting up a Garden Venue because it has the potential to be profitable since
this business is a growing field in the industry. The researchers will make sure that every
decisions and actions they are bound to take is for the good of the business and to have a high
quality service of excellence for the customers.
Management
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
KaBloom Garden Venue will operate seven days a week. The working hour is from 7am to 5pm.
KaBloom will be regulating rules and policies that employees should always come on time and
must have their proper uniform.
Method of Execution
In order KaBloom to be known in the public, the researchers will advertise it through website,
facebook, twitter, leaflets or flyers. And also with the help of the people’s word of mouth.
Vision
"To become the most sought after venue for celebrations where overwhelming happiness is a
standard experience."
Mission
“To make our clients and their guests happy is our ultimate goal. We are committed to value the
happiness and satisfaction of our clients who we view as our honored guests by continually
improving our venue’s amenities and our team’s services. We aim to establish an enthusiastic
working environment among team members and to yield optimistic profits for future growth.”
Benefits
As we are included in the service sector in the event industry, we provide a quality service that
satisfies the every unique taste of our customers. We don’t just offer an event venue but also
offers benefits which include catering services, designing the venue itself and floral decorations
that customers would wish to have or create. Adding to this statement, we offer all inclusive
party plan packages for our clients to minimize problems which they usually encounter in
planning their dream event.
Company Profile/Logo
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Our business came up with this logo because we believed that it can reflect and represent our
main business essence thoroughly.
Location
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Location is one of the major factors to be considered in starting up a business. It must be assured
that it is accessible to the target market. If location is later found to be incompatible to the
situation as to give consideration to its target market.
How to get there?
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
By Private Vehicle:
By Car from Pampanga:
NLEX Dau Tollgate, NLEX Angeles City Tollgate, or NLEX San Fernando City Tollgate
towards Pulilan; McArthur Highway via Angeles or San Fernando City towards Calumpit.
By Car from Manila:
Take the northbound EDSA highway and then turn right to enter NLEX (North Luzon Express
Way). Exit at Sta. Rita and then keep going straight along until San Miguel, Bulacan (about 40
km).
By public transport:
A number of bus stations in Cubao, Quezon City or Pasay City have trips going to Cabanatuan.
Take any of these buses and go down Barangay Camias, San Miguel, Bulacan. Make sure you
tell the driver you’re going down Barangay Camias lest it speeds past towards Cabanatuan as not
too many commuters go down this locale.
By Bus
Baliuag Transit (majority of Bulacan routes). Terminals: Cubao, Divisoria, Grace Park and
Ayala Park Square II. German Espiritu Liner (Bocaue-Balagtas). Royal Eagle Transit and Five
Star Buses (Bulacan-to-Cagayan)
By Fx Taxi:
From SM City North & Farmers Plaza, Cubao: alonog EDSA Cubao; and Rizal Avenue,
Caloocan City. FX Taxi from Pampanga: SM Pampanga, San Fernando City.
Production Process
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Search for client.
The outsourcing company regarding in the advertising and promotion in order to
attract the clients.
Once the client already book in our event place, the owners will conduct a meeting on how to assess the cost to be incurred to the said party for occasion most especially the cost of the services to be
outsource.
Preparation and organizing the said party or occasion based on the client’s
perspective.
Last, the company will bill the client stating the amount and terms of
condition of the payment.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Raw materials
Container Vans - Php135,000 x 6 = Php810,000.00
Ecological concrete Slabs - Php110,000
Wool Bricks - Php45,000.00
Solar Tiles - Php75,000.00
Solar Panels - Php150,000.00
Fiber Cement - Php73,000.00
Sustainable Concrete (wallings) - Php70,000.00
Paper Insulation Panels - Php40,000.00
Bamboo Flooring - Php55,000.00
Low VOC paint - 20,000.00
Triple-glazed windows - Php35,000.00
Tempered Glass Front Door - Php15,000.00
Factory machinery and equipment
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Equipment Description Price Quantity Total Amount
Lawn Mowers AriensLawn Mowers is a machine that uses a revolving blade or blades to cut a lawn at an even height.
P 9,500 1pc P 9,500
Wheelbarrow Wheelbarrow & yard carts is a small hand-propelled vehicle, usually with just one wheel, designed to be pushed and guided by a single person using two handles to the rear.
P 2,500 2pcs P 5,000
Garden Shears Pruner Garden Shears are used in the garden to prune, snip, trim and shape the plants and flowers you keep.
P 900 2pcs P 1,800
Sprayer for PesticidesWilcon depot Sprayer for PesticidesA device that mixed with different chemicals to kill insects.
P 3,500 1pc P 3,500
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
CCTV Camera Gilmore CCTV CameraThey are used in schools, businesses and some other premises in order to monitor the activities taking place.
P 600 4pcs P 2,400
Fire Alarm Cd r king Fire Alarmis designed to detect the unwanted presence of fire by monitoring environmental changes associated with combustion.
P2, 800 2pcs P 5,600
Total P 21,250
Office supplies and Office equipment
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Equipment Description Price QuantityTotal
Amount
Tape (dispenser) A tape dispenser is an object that holds a roll of tape and has a mechanism on one end to shear the tape.
P 25.00 3pcs P 75.00
Paper clip holder Paper clip holders are small transparent boxes with a magnet rim with an opening at the top on them
P 15.00 3boxes P 45.00
RulerA straight strip or cylinder of plastic, wood, metal, or other rigid material, typically marked at regular intervals
P 5.00 2pcs P 10.00
Paper clip A paper clip is a
small piece of wire
that holds pieces of
paper together.
P 20.00 5boxes P 100.00
Stapler A paper clip keeps papers together temporarily, but if you want to do it permanently you should use a stapler.
P 70.00 8pcs P 560.00
Scissors
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
When you need to cut paper or other objects you should use scissors
P 25.00 4pcs P 100.00
Calculator A calculator is a
small electronic
device that helps you
to solve math
problems.
P 150.00 4pcs P 600.00
Business Cards Business cards are
small pieces of card
with your name and
contact information
written on them.
P200.00 3boxes P 600.00
Calendar A calendar has all the days of the month in it so that you know what day it is today.
P 450.00 3pcs P 1 350
Correction fluid It is a liquid that you can put on paper to
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
cover a mistake and then you can write over it again.
P 30.00 6pcs P 180.00
Carbon paper Carbon paper is a type of blue paper that you put between two pieces of normal paper.
P 45.00 4packs P 180.00
Computer A computer is normally the most important tool in an office.
P 25,000 3pcs P 75 000.00
Laptop
A laptop is a type of portable computer that is smaller and can be carried and used in different places.
P 15,000 2pcs P 30 000.00
Masking tape Masking tape is normally a light brown colored tape that is not very sticky and only holds things up for a short time.
P 20.00 5pcs P 100.00
Glue Glue is an adhesive that sticks two objects together. Be
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
careful when you use it not to stick your fingers together.
P 12.00 7pcs P 84.00
Glue stick A glue stick is when the glue is not in liquid form but is a soft solid. It is easier to spread a glue stick than normal glue, and normally less messy.
P 10.00 4pcs P 40.00
Envelope One way is to write on regular paper and put it inside of an envelope. Nowadays most people use a computer and send an e-mail.
P 12.00 50pcs P 600.00
File cabinet
A file cabinet is a large piece of furniture designed specifically to hold stacks of paper.
P 3 200 4pcs P 12 800.00
DeskOther important furniture in an office includes the desk where you write and have your computer.
P 4 500 3pcs P 13 500.00
Whiteboard There is usually a whiteboard in an
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
office where you can write notes or messages for all to see.
P 4 785 00 1pc P 4 785 00
Fax machine A fax machine takes a piece of paper, copies it and then sends the image over a phone line to another fax machine in a different office. At the other end the image is copied onto another piece of paper for them to be read.
P 1 500 1pc P 1 500
Printer A printer allows for information from the computer to be printed onto a piece of paper.
P 4 200 1pc P 4 200
Rubber band A rubber band is a circular piece of rubber that stretches and holds things together, or closes a bag.
P 20.00 3boxes P 60.00
Swivel chair When you are bored at work and don't want to be productive take a break and spin
P 1 699.00 4pcs P 6 796.00
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
around in your swivel chair.
Trash can Also, try throwing balls of paper into the wastepaper basket or trash can.
P 250.00 3pcs P 750.00
Pen An instrument for writing or drawing with ink, typically consisting of a metal nib or ball, or a nylon tip, fitted into a metal.
P 40.00 4boxes P 160.00
Marker A marker pen, marking pen, felt-tip pen, or marker, is a pen which has its own ink-source, and usually a tip made of a porous
P 25.00 8pcs P 200.00
Total amount: P 154,375.00
Utilities
Electricity
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
It is one of the primary utility requirements of a venue place. Kabloom Garden Venue will
greatly need this for its proper and smooth operations and for the business to carry out their
special features such as the sound system for the event. This will also set the atmosphere of the
event for its proper lighting and ambience.
Water Supply
As the restaurant executes its operations, it needs a good water supply in order forthem to
continuously do their job and tasks. A good water supply can able them to perform tasks such as
cleansing the raw materials, as an ingredients to the dishes and cleansing of the kitchen utensils,
machines, and equipment, and the overall store to ensure safety of the customers.
Telecommunications
Telecommunications is a form of communication that is said to be indispensable to the duration
of a business of, as one of newest in the market, need these so-called telecommunications in
order to have a clear and proper negotiation with suppliers and especially with the customers
regarding their feedbacks, suggestions, recommendation and other customer concerns that can
might help and contribute to the business growth, development and profitability.
Quality and safety measures
Safety Measures
Security is fundamentally important across all walks of life to ensure the overall safety and
possessions of all individuals are comprehensively protected. It is the responsibility of every
company to provide a safe working environment for all those who work for it. In addition,
there should also be some basic security measures implemented to safeguard equipment and
other valuable items in the office.
Business Security Cameras
Surveillance devices are becoming increasingly effective to safeguard business premises and
especially for bigger offices a CCTV monitoring devices can prove effective in keeping track of
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
activities on the premises. It can prevent burglary and reduce the chances of intruders entering in
a company. And also you can protect your business from thieves and unavoidable accidents like
fire.
Fire Alarm System
Fire alarm systems keep you safe in the event of a fire and save the life of individuals as well as
protect physical property of the business. Alarm systems provide notice to at least the building
occupants and usually transmit a signal to a staffed monitoring station either on or off site.
Fire Extinguisher
Fire Extinguisher is important to tackle fire in case of emergencies. It is the immediate defense
option against a small fire occurring in a company.
Fire Sprinkler System
A fire sprinkler system is an active fire protection measure, consisting of a water supply system,
providing adequate pressure and flow rate to a water distribution piping system. Fire sprinklers
can prevent death and damages caused by fires and it extinguish fires directly in one room to
prevent the spread of flames throughout the other areas.
Generator
A generator is a provider of power. It might be used a back-up system or as a way of converting
power.
Emergency Exit
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
An emergency exit in a structure is a special exit for emergencies such as a fire for faster
evacuation; while it also provides an alternative if the route to the regular exit is blocked by fire,
etc.
Gardening equipment safety
Use gardening equipment with safety devices, such as safety guards
Comply with the manufacturer’s instructions on proper use of the equipment.
Check your equipment regularly to make sure it’s in good working order.
Clean your equipment regularly.
Wear safety goggles when you use line trimmers (such as whipper snippers) – they are a
common cause of gardening-related eye injuries.
Use the right tool for the task and make sure it is the right sized tool for you.
Always wear gardening gloves to protect your hands against cuts, soil, insect bites and
skin irritants. Leather gloves offer protection against puncture injuries from thorns and
bites.
Layout
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Introduction
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
As we all know, our country is at the rising stage. This is mainly because of the numerous
business establishments which are being put up, that are why we plan to have an event place. The
event industry is one of the emerging sectors with a promising future. The industry has
developed a huge help to our country’s economy. Nowadays, there is almost an event for
anything imaginable. We all know that most of the people wanted a unique way to celebrate
life’s occasion. People will look for a place that will cater high quality of service to satisfy their
needs such places like Pasio Ibarra, Oasis, and Secret Garden etc. Event place continuing to grow
in a positive direction with more power and strength and it is going towards a goal of excellence
among other service sectors too.
Market Overview
For the business to succeed, it should be given time and effort. The proponent of an event
business such as Kabloom Garden Venue must possess the needed creativity so as to be able to
provide quality service to its customers. The satisfaction of the needs and wants of its customers
or target market must be the main objective of the proposed business. Our main priority is to
provide better value for reasonable rates for weddings, debuts, baptismal and all kinds of parties.
Kabloom envisioned to provide guests an exclusive, beautifully set-up venue, and, together with
accredited suppliers, an array of various and never-ending upgrading of amenities for our clients
to choose from such as flowers, cakes, photo and video services, souvenirs, event hosting, which
also offers affordable and hassle-free packages to meet the highest expectations and value for
money.
Market Segmentation
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Upper Class Market- These people have very discriminating tasks. They usually spend a lot
and everything must be grandiose. We included them because most of the time, people like them
are looking for places which is not that expensive and intend to beautify the place with their own
design team. Other times they wanted to rent a place for family gatherings and reunions.
Middle class Market- Because of the location in San Miguel, Bulacan, most of the ideal market
here are the ones who are in a stable economic status in the society. Most of the event places
found in Metro Manila is very costly. In Kabloom garden venue, the prices are very reasonable
and affordable and packages to choose from.
Lower Class – is the target market since they only purchase the basic necessities / packages.
They often have birthday parties or even reunion as their usual event.
Target Markets
Middle Class; 60%
Upper Class; 30%Lower Class; 10%
Middle Class Upper Class Lower Class
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
The Corporate Market
We will use the term corporate to include not only companies but also charities and nonprofit
organizations. All these entities use special events to reach their target markets and to increase
their visibility in the community. In fact, special events have become increasingly important as
competition forces organizations to look for new ways to get their messages across to consumers
or contributors. Companies host trade shows, conventions, company picnics, holiday parties, and
meetings for staff members, board members, or stockholders. There is a huge market for these
types of events.
The Social Market
Social events include weddings, birthdays, anniversary parties, bar and bat mitzvahs, sweet 16
parties, children’s parties, reunions, etc. You may decide to handle all these events or to
specialize in one or more of them. Most people who employ event planners for these types of
parties are in the middle- to upper-income levels and have some spare income but no spare time.
Promotional Activities
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Word of Mouth
The first place to start is with the members and supporters. Information spreads easily through
people talking with each other. Individuals are more likely to attend an event if their friend is
going and speaks highly of it. It is important to make your events place sound interesting and
unique when talking about it with others so that they will in turn pass the information along and
get more people to want to come to the competition.
Social Networking Sites
Social networking websites are one of the best ways to promote to people. YouTube, Twitter,
Facebook, Instagram amongst hundreds of other sites are easy ways to generate a lot of buzz
quickly. Plus, promoting your event via this outlet is generally free or low cost, so not only will
you be able to publicize your event quickly, but cheaply as well. We will use Twitter and
Facebook as our official website to target our attendees and identify them. We will follow our
target attendees and start a dialogue to promote the objectives and goals of our event. We
will send out invitations and teasers to build up on our event. We will create an event page
where people can access and know about the event.
Discounts
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Discounts of 30-40% for peak season
Wedding Anniversary
Free 3 layer fondant cake and serenade.
For Senior Celebrants (wedding anniversary) - Free 3 minutes fireworks display and serenade
Anniversary for company
50% discount on Event venue
5 minutes fireworks display
Free 50 pieces of invitation/ souvenir
30% on catering
Swot Analysis
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Strengths:
Excellent Service
KaBloom Excellent customer service to a customer is one of the company’s top strengths, giving
solutions to a customer's problems in an appropriate and accurate manner.
Good relationship with customers
The company’s interactions with current and future customers involves using technology to
organize, automate, and synchronize the sales, marketing through numbers of ways like using
smart phones, websites, social networking sites etc., also involves the customer service,
and technical support.
Successful Marketing Strategy
In order for KaBloom marketing strategy to be successful, it must be multi-faceted, realistic and
implemented consistently over time. The messaging should be focused on developing awareness
of the services being offered to customers and on building trust around that customer. KaBloom
was able to detail specific activities the company intends to undertake.
Weaknesses:
Insufficient budget/lack of funds
A situation where The company’s account does not have enough money to cover a payment,
example when KaBloom wasn’t able to reach the quota of the month. KaBloom must have
enough account to pay the check or debts.
Weak Image
Garden Venues was not yet recognizable by the social public. Only few has the idea of it, and
considers Garden venues as a place for their events.
Customer’s dissatisfaction with design
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Company’s professionalism and value held steady increasing in importance. This may be
because competitors’ offers more clean facilities and beautiful interiors and exteriors. KaBloom
Garden Venue tends to be smaller and simpler, so there are fewer clients to serve.
Opportunities:
Similar products on the market are not reliable or are more expensive
KaBloom Garden Venue offers Packages and affordable prices that most Garden Venues offers
higher prices.
Loyal Customers
KaBloom Garden Venue builds customer loyalty by treating people how they want to be treated.
It is through keeping in touch with customers using email marketing, thank you cards and more,
treating the company’s team well so they treat the customers well. Etc.
Customer Demand
The number of units that a customer is requiring in a certain time period was able to provide by
the company. Like when problems are arising due to weather conditions, the place is convertible.
Threats:
Competitors have a similar theme
It’s not impossible for KaBloom Garden Venue to have competitors which offers similar themes.
Competitors have launched a new advertising campaign
When competitors launched a new advertising campaign customers might be attracted to try and
patronize them.
Unpredicted weather
Unpredicted weather conditions might ruin the entire event.
Distribution channels
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Industry Analysis
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Events Industry
As the event management industry grows and consolidates worldwide, event management
associations play an increasingly significant role in professional support to the industry and its
managers. Event management associations provide newcomers and existing practitioners with
the necessary skills to ensure the continued growth and success of event management
professionals. The paper explores the services that venues could offer to their customers. While
there is a growing interest in the concept of services, especially in the tourism industry.
Changing trends in event planning
Eco-friendly
Sustainability measures are not a new concept to the MICE industry but the demand is
increasing. In this planner’s survey, 45% voted practices as “somewhat important” while
selecting the venue whereas 18% said it is “extremely important”.
Site and Location
Mostly it is believed that for planners, budget should be the first parameter while selecting the
venues but, surprisingly, planners showed confidence on “location” as the prime factor. Also,
almost 34% of the planners were convinced that more than half their meetings would be national
gatherings and 30% responded that they are expecting their meetings to take place in local
markets.
Culinary offerings
Results of the survey shows cooking itineraries and its quality matters a lot while selecting the
event spot. 30% of the planners in the survey said it is an ‘extremely important’ parameter while
more than 78% voted as an ‘important part’ of their selection process. Furthermore, restaurants
and hotels generally mention executive chef’s name with restaurants to attract more business but
this survey revealed that 90% planners actually they don’t give much importance to those
signboards.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Team building activity option
It has been reported that planners often conduct team building projects and therefore more than
55% of the responders answered as adventure/active options were the greatest interest.
Social Networking
Nearly 50% of the planners responded that social media as an integral part of their event
planning. Most of them also go through reviews available in the internet before deciding on a
hotel or resort for their events.
Innovation and Technology
Increasing demand of automation pushing this trend upward as many meeting planners (more
than 36%) realizing that technology such as streaming media, web conferencing , A/V
equipments, could computing etc. became an integral part of their daily business.
Market Risks
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Market Risks are the potential problems that may occur in the business which may lead to
failure. Risk management takes place, it is a process through which the companies control their
level of risks of their business and identifying the key elements of an effective risk management
programs through policy, procedures and standards. Risk management is an important aspect to
most of the businesses. There are numerous examples of accidents/incidents occurring within the
events industry on a daily basis. The numerous incidents of accidents in a business is preventable
by addressing standard operations. It can be done through identifying the risks and adapting
plans to mitigate it. By developing and implementing management plans in order to ward off any
potential ill effects on the perceived negligence. The following is as perceived incidents that may
arise:
The Competitive price of the competitors
Many marketing managers regularly consider the features of the product they must to offer with
their customers and how it should it be priced. These decisions need to consider not only what
the customer wants, but also how competitors will act. Pricing the products is very important
because customers will prefer prices they can afford. A new competitor in the market can change
the product trends and prices.
Unexpected change of weather
Weather is a very important part in holding any kind of events. Weather could make or ruin the
entire event, so what if an unexpected weather may arise to the day of the most important event?
How will it be solve? Therefore planning strategies on how to make the events place adapt to an
unexpected weather change should take place. The events place must easily be convertible and
prepared of the possible weather.
Last minute change of mind of the clients
It takes time to plan a beautiful event. Many aspects should be included in the preparation
process like the catering, video and photography the sound systems, lights and many other tools
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
needed to organize an event. A last minute change of mind of the client may change every single
detail that has been planned already.
Conflict on the schedule
The venue cannot accommodate two customers at the same time. There must be different
schedules on when the event will be held.
Carrying capacity of the Venue
The unexpected arrival of guests cannot be prevented at all times. Guests may always exceed in
numbers. The number of guests that can be accommodated to the venue must have an allowance
number.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Government
Every business establishment will be of great help for the growth and development of the
Philippine economy. It is a well-known fact that tourism is a sector that can contribute to the
economic growth of a region. Moreover, tourism produces social benefits to the region medium-
sized enterprises development, creation of new jobs for the unemployed people. It will definitely
contribute additional earnings to our government by means of paying right taxes. It will help to
lift our industry in terms of tourism by attracting large, corporate investors. Also tourism can
positively contribute to the maintenance of a natural environment by protecting, creating or
maintaining national parks or other protected areas.
Customers
The business will provide job opportunities to many individuals most especially to those people
who have great passion in food preparation. Customer satisfaction matters. As an event place we want
our customers to be satisfied with the service we offer. We want them to trust our service and
build a customer engagement. By having a good relationship with customers it will help to boost
our industry and by giving high quality of service maybe the customer will recommend it to
others. Understanding and fostering key relationships can create short and long-term value in
customer loyalty and marketplace alliances.
Community
Kabloom garden Venue will be sensitive enough to our environment by means of assuring that the processes
involve in the business operations will be environmental friendly. The business will provide job
opportunities to many individuals most especially to those people who have great passion in event
preparation. In every community, public events and ceremonies serve an important function in
helping individuals, groups and families to interact and celebrate. Events place has become part
of modern life, in both urban and rural settings; there is an expectation that events will be
enjoyable, well organized and safe. Well run, successful public events can provide a range of
social, economic and cultural benefits to the community. Events should be properly organized
and managed, to give logical steps and processes involved in organizing events, to open the eyes
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
of event organizers towards the economic impact and other impacts of events on their host
community and to assess more possible ways of achieving more economical gains from event
hosting for a host community.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Executive Summary
Types of Business
Kabloom garden venue is a partnership form of business ownership which will handle themanagement
of the business. As the owner of this establishment we’re not just contributing a capital money
but also we a lot device.
Market Summary
The market projection of this business is based on the surveys conducted and other related
information gathered within San Miguel Bulacan. Our marketing strategy is based on our
promotions like social networking, transportation advertisement, tarpaulins and fliers. This study
is feasible because our target populations are willing and capable of availing our services.
Technical Summary
The service that we are going to offer is all inclusive service that the customer will not be stress
in preparing their event. We cater different kind of celebrations like weddings, birthdays, debut,
reunion, baptismal and many others. Machineries and equipment were enumerated as well as
other supplies with their corresponding cost. The project is feasible based on the different aspect
that we consider in operating this business.
Management Summary
There is a store manager who is over all in charged for the day-to-day operation of the business.
At the present, the business has the total of 13 employees and as the business grows new
employees will be hired for the minor business operation. Through an organized organizational
structure, there will be asmooth operation of the business and also based on the technical of the
managers, therefore, this business is feasible in this aspect.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Financial Statement
The initial investment of Kabloom Garden Venue is P 5,000,000.00 which came from
thepartner’s contribution to establish this business. We haven’t utilized it all because we decided
to invest a loan in the bank amounting Php2million. On our first year operation we had the total
expense of Php 1.2M. Therefore, our financial study is feasible.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Name:___________________
Female Male
Instruction: Check the box of your preferred answer. Thank you :)
1. Age:
17 below
18-25
26-35
36-50
50 above
2. Are you:
Student
Single
Married
Worker
Retiree
3. What type of event venue do you usually celebrate that requires venue other than your
home?
Wedding
Debut
Baptismal
Reunions
Others: _______________
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
4. What is your basis in choosing an event place?
Size
Accessibility
Ambiance of the place
Affordable price
Others: _______________
5. What type of venue do you prefer?
In-door (enclosed venue)
Beach front
Garden venue
Restaurant
Others: _______________
6. In what area do you prefer the venue to be located?
Within the municipality (San Miguel, Bulacan)
Anywhere in Bulacan
Outside Bulacan
Others: _______________
7. What facilities/equipment do you expect to be included in the in the venue?
Facilities Equipment
Conference hall Sound system
Private bed rooms Smoke or bubble machine
Swimming pools Multimedia system
Others: _____________ Others: _____________
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
8. What is your preferred price for an event?
50,000-65,000
70,000-95,000
100,000-120,000
130,000-150,000
Others: _____________
What freebies do you prefer to be included in the event?
___________________________________________________________
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
We conducted a survey with regards to this business plan. 25 respondents from Metro Manila
and 25 from Bulacan. We based our computation by the total answers of each category multiply
by 100% then we divided it into the total number of respondents. The following charts indicated
below were the results of the survey we had conducted:
20%
50%
14%
8%
8%
Age
17 below
18-25
26-35
36-50
50 below
1. The total age of 17 below are eight percent, 18-25 years old were also eight percent, 26-
25 years old are fifty percent, while 26-35 years old are seven percent and 50 years old
and above are four percent.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
40%
16%
14%
22%
8%
Status
Student
Single
Married
Worker
Retiree
2. The total percent of students respondents are forty, sixteen percent single respondents,
fourteen percent married respondents, twenty two percent worker respondents and forty
percent retiree respondents.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
44%
36%
4%
16%
What type of event venue do you usually celebrate that requires venue other than your home?
Wedding
Debut
Baptismal
Reunions
3. The type of event venue that respondents usually celebrates which requiring other venue
than home according to the respondents, forty four percent for the wedding, thirty six
percent debut respondents, four percent for baptismal, and 16 percent for the reunions.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
8%
16%
42%
34%
What is your basis in choosing an event?
Size
Accessibility
Ambiance of the place
Affordable Price
4. Eight percent of the respondents consider size as their basis in choosing an events place,
sixteen percent for accessibility, forty two percent for the ambiance of the place and thirty four
percent respondents consider price as their basis in choosing an events place.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
26%
20%
42%
12%
What type of venue do you prefer?
In door (enclosed venue)
Beach front
Garden Venue
Restaurant
other
5. Twenty six percent of the respondents chose indoor venue as their preference of a type of an
event, twenty percent for the beach front, forty two percent for the garden venue and twelve
percent for the restaurant.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
20%
38%
In what area do you prefer the venue to be located?
Within the Municipality (San Miguel Bulacan)
Anywhere in Bulacan
Outside Bulacan
Others
5. The total number of respondents who prefer their venue located within the municipality is
forty two percent, twenty percent for anywhere in Bulacan and thirty eight percent in
outside Bulacan.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
24%
56%
What facilities do you expect to be included in the in the venue?
Conference Hall
Bedrooms
Swimming pools
Others
6. The facilities/equipment respondents expected to be included in the in the venue is
twenty four percent for the conference hall, twenty percent respondents the bedrooms and
fifty six percent for the swimming pools.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
16%
14%
52%
18%
What facilities/equipment do you expect to be included in the in the venue?
Sound System
Smoke or Bubble Machine
Multimedia machine
Others
7. The facilities/equipment respondents expected to be included in the in the venue is
sixteen percent for the sound system, fourteen percent for the smoke or bubble machine,
fifty two percent for the multimedia machine and eighteen percent for other
facilities/equipments respondents expected to see on a venue.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
70%
14%
10%
6%
What is your preferred price for an event?
50,000 - 65,000
70,000 - 95, 000
100,000 - 120,000
130,000 - 150, 000
other
8. The respondent’s preferred price for an event is a total of seventy percent for P 50,000-65,000,
fourteen percent for P 70,000-95,000, six percent for P 130,000-150,000 and ten percent for
100,000-120,000.
FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT
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