K Squared Communications Services Overview

K Squared Communications®, Inc.

K Squared Communications Services Overview

Presented byKate Koziol

K Squared Communications®, Inc.

Background Questions• How do you currently handle news

development and distribution?• What are your company goals?• How is Social Media incorporated into the

news distribution model?• How do you track and address news and

social media mentions?• Which global regions are important to

you?

K Squared Communications®, Inc.

What K Squared Delivers

• Deep understanding of travel and technology

• Able to create compelling messaging• Ability to uncover opportunity• Reach into diverse publications and match

story to outlet• Multi-channel distribution including both

news and social media channels

K Squared Communications®, Inc.

In Depth Interview and Bylined Articles

• Business Travel Executive

K Squared Communications®, Inc.

Access to Influential Bloggers

• Gillespie’s Guide to Travel+Procurement

K Squared Communications®, Inc.

Traditional online and offline press

• Hospitality Technology

K Squared Communications®, Inc.

Web-based Trade Press

K Squared Communications®, Inc.

Social Media Programs

K Squared Communications®, Inc.

Public Relations Tactics

• Create compelling storylines and value• Generate awareness to speed sales cycle• Support other marketing and awareness

campaigns• Pursue Speaking Opportunities• Tradeshow Support• Awards Pursuit

K Squared Communications®, Inc.

Social Media Tactics

• Create gameplan for success• Determine key outlets and division of

duties• Provide support services such as:

– Ghost writing for posts and blog articles– Bookmarking– Twitter feed– Activity monitoring and alerts

K Squared Communications®, Inc.

Questions?

K Squared Communications®, Inc.

Next Steps

• Determine Press Targets and Social Media Outlets

• Develop Strategy and Tactics • Determine IBS Information Sources• Develop Story Ideas Tied to Company

News and Industry Trends• Institute Tracking Tools • Begin!

K Squared Communications®, Inc.

For More Information

www.ksqrd.com

Kate Koziol

kkoziol@ksqrd.com