Jumpstart: eCommerce Platforms Sue Pratt, Account Director 10th March 2010

Jumpstart: eCommerce Platforms

Sue Pratt, Account Director

10th March 201010th March 2010

About Salmon

Diverse interests and practicesInterests in retail, finance, insurance and utilitiesFocus on enterprise architecture, eCommerce, IT/Business change, Customer InteractionFocus on ROI and lower TCO of technology & business resultsApplication management and support - 25% of the turnover

Innovative risk reward modelsFixed priceManaged riskShared reward / outcome based consulting

Global Systems IntegratorOperations in London, New York, Beijing, Sydney, DelhiSuccessful track record over 20 yearsc. 170 staff in the UK, c 100 in eCommerce team£15M turnover Privately owned, financially soundOpen, honest and responsive approachStrong delivery-focused culture

Mission critical systemsBroad and deep expertise in web based applications and technologiesSpecialist skills in highly transactional systems and solutions e.g. B2B and B2C eCommerce, multi-channel integration, electronic trading

SalmonDelivering digital solutions for market leading & challenger brands

5

Three key trends

1. Multi channel commerce

2. Cross channel commerce

3. New business models and technologies

New business models

New technologies: atomisation of data

New technologies: location based services

12

Choosing a customer interaction platform

Platform selection

Embrace transformation

Technical aspects to get right

Looking for a customer interaction platform

The three main options

18

Three final thoughts….

The prize

What happens if you get it wrong?

What happens if you get it right?

Unique Approach • Unique Solutions

Salmon LLC220 Old Country Road

Mineola NY 11501-4271

United States of America

Tel: 001 516 742 7888 Fax: 001 516 742 9169

Salmon Asia Pacific (Pty Limited)

Level 1, 299 Elizabeth StreetSydney NSW

Australia 2000

Tel: +61 (0)2 8251 0044 Fax: +61 (0)2 8251 0097

Sue PrattAccount Director

Tel: +44 (0)7976 732903spratt@salmon.com

Salmon Ltd 64 Clarendon Road

Watford Hertfordshire

WD17 1DATel:  +44 (0) 1923 320 000 Fax:  +44 (0) 1923 320 023

Salmon China Limited 605 Zhongchen Building

Lize Zhongerlu #1Wangjing Science & Technology Park

Chaoyang DistrictBeijing 100102

China

Tel:  +86 (0) 10 6439 8779Fax:  +86 (0) 10 6439 8665