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Texas Restaurant Association Website Development & Launch
BUSINESS MARKETING: A CASE STUDY
Judi Radice Hays | (512) 730-1499 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays
■ Led the launch of Restaurantville.com, a new website that incorporated e-commerce, discussion forums and web-based training.
■ Within six months of launch, delivered significant gains in site visits, impressions, visitor sessions and unique visitors.
JUDI RADICE HAYS VP COMMUNICATIONS
Copyright © 2014 Judi Radice Hays
■ Replaced txrestaurant.org as official TRA site ■ Launched at SW Foodservice Expo ■ Site uses buildings to organize content
■ friendly community feel ■ ease of updating keeps content fresh ■ reflects areas of interest for
professionals
RESTAURANTVILLE.COM
Copyright © 2014 Judi Radice Hays
■ To serve as the one-stop resource ■ To promote the Texas Restaurant Association ■ To provide low-cost, high-quality ■ Web-based training
OBJECTIVES
Copyright © 2014 Judi Radice Hays
■ 73% restaurant owners, managers, employees ■ 17% foodservice industry suppliers ■ 4% educators ■ 6% other related foodservice industry
occupations ■ 90% live in Texas ■ 45% are TRA members
DEMOGRAPHICS
Copyright © 2014 Judi Radice Hays
■ Political advocacy, legislative alerts ■ Food & Service News article database ■ Market research and statistics ■ Human resources management ■ Career development ■ Industry news and events via FSNonline.com ■ Site updated daily ■ Idea Exchange updated biweekly (FSNonline)
CONTENT CREATION
Copyright © 2014 Judi Radice Hays
■ TRA/NRA online membership ■ Customizable employee handbook ■ TRA/NRA industry products ■ Employment Center (foodservice.com) ■ SW Food Expo online registration ■ Online Book store ■ Web-based training ■ FSN Buyer’s Guide
E-COMMERCE FEATURES
Copyright © 2014 Judi Radice Hays
■ Discussion Forums ■ Posting Press Releases ■ Calendar of Events ■ Searchable database of
Texas Bar Code grads
INTERACTIVE FEATURES
Copyright © 2014 Judi Radice Hays
Online training and certification for the foodservice industry ■ Resources for educators ■ Register for TRA ServSafe training ■ Career development resources ■ Gateway to www.Campus2go.com
LEARNING: CAMPUS
Copyright © 2014 Judi Radice Hays
TRA - your political muscle ■ Timely legislative updates ■ TRA political victories ■ Food law ■ Community involvement ■ Contact your representative ■ Government affairs information
ADVOCACY: CAPITOL HILL
Copyright © 2014 Judi Radice Hays
Network with other foodservice professionals ■ Share industry opinions ■ Chapter resources ■ Meet the chapters ■ Event registration ■ Employee of Year awards ■ NRA restaurant neighbor award
COMMUNITY: COFFEE HOUSE
Copyright © 2014 Judi Radice Hays
■ Endorsed services for TRA members ■ Food & Service News Updates ■ Searchable Buyer’s Guide ■ Safety products ■ Research products ■ Manager tools
COMMERCE: GENERAL STORE
Copyright © 2014 Judi Radice Hays
■ Facts & figures ■ Research statistics ■ Professional guidelines ■ Links to resources ■ Bilingual forms ■ Database of FSN articles
RESEARCH: LIBRARY
Copyright © 2014 Judi Radice Hays
Recruiting & hiring resources ■ Customizable employee handbook ■ I-9 forms and more to download ■ Human resource tools ■ Job bank (foodservice.com) ■ Employment policies
CAREER: SOLUTION CENTER
Copyright © 2014 Judi Radice Hays
Gateway to FSNonline.com ■ survey (changes weekly) ■ FSN media kit for advertisers ■ FSN articles posted monthly ■ Post and read press releases ■ Industry calendar ■ Idea exchange forum ■ Read daily foodservice industry news
MAGAZINE: NEWSSTAND
Copyright © 2014 Judi Radice Hays
■ Gateway to TRA’s tradeshow
■ Virtual tradeshow 365 days a year
EXPO: CONVENTION CENTER
Copyright © 2014 Judi Radice Hays
■ judihays@gmail.com
■ (512) 730-1499
■ linkedin.com/in/judihays
■ @askjudihays at Twitter
JUDI RADICE HAYS VP COMMUNICATIONS
Copyright © 2014 Judi Radice Hays
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