joy ilo tai

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2012 Industrial Product Design & Stage Design Portfolio

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I . T A IJOY I-LO TAI INDUSTRIAL DESIGNER

As a product designer, I’ve gained an understand-ing of the design process from writing proposals to manufacturing a product. I have experienced differ-ent phases of designing (CMF, INT, Prototype, Re-search, 2D & 3D) in a design & engineer consultancy, where clients such as Samsung, Google, Nike, Tp-link strongly rely on for their product lines. Being fluent in both Mandarin and English has benefit me in negotiating between design consultancies and manufacturing companies.

Raised and brought up in many culturally diverse countries (South Africa, Singapore,Taiwan, Los Angeles, Canada), I have enhanced the ability of fast adaptation to new environment and workspaces, I’ve learned to solve design problems with a tena-cious and critical nature, developed independence in project managements, carry an organized behavior and the interest in acknowledging sustainable issues from a global perspective.

To meet the balance between client’s demand and the aesthetic details of design

HighlightsDesign & manufactured a productTime management User Experience DesignConcept GenerationPlays leadership and organization roles in collaborative projectsEffective in communicating and presenting conceptsOutgoing and engaging for networking Critical in thinking & problem solving. Bilingual

Technical Highlights2DDocument: Word, Excel, Pages, Powerpoint, CMF/ Graphics SpecAdobe series: Photoshop, Illustrator, IndesignVisualization: conceptual ID drawingsIntro to : Flash, iMovie, html

3DProgram: Rhino, Solid works, Keyshot, ShotMold making: slip casting, FDM models Prototyping: wood, foam, paper, cardboard, ceramics, plaster, 3D printing. LanguagesEnglish (fluent): TOEFL 101/120 Mandarine (fluent) French (basic)

ReferralsKyle Buzzard (kyle@whipsaw.com)Industrial designer of Whipsaw

David Kirkland (david@whipsaw.com)Mechanical Engineer at Whipsaw

Vicky Peng (vicky.peng.com.tw)Managaer of DetPak Industries

Wade Chiang (wade@revelatordsgn.com)Lead designer of JVR production

Eugenia Bertulis (eugenia@bertulis.com)Associate Professor of ECUAD, P&G

Awards & Publicity2012 : Evelia featured on Applied Arts Magazine “Reinventing the Ecosystem of Design” By Will Novosedlik. OPINION editorial2012 : Evelia featured on VanCityBuzz blog “Emily Carr Grad Show 2012” By Ryan Nussbacher2012 : Evelia exhibit in 2012 IDSWEST Show2012 : Evelia Featured on Georgia Straight Newspaper. “Emily Carr University of Art + Design’s degree exhibition is diverse and impres-sive” By Robin Laurence 2010 : Mcgill Poster Design MASSA, 1st place2006 : Japanese Calligraphy Competition, 1st place 2005 : NAFA (Singapore) school of Academy of Arts Hans Christian Anderson Art Competition, Selected

RELATED WORK EXPERIENCE

RELATED FREELANCE EXPERIENCE

RELATED EXPERIENCE

2012: Industrial Design Intern- Whipsaw. (Design & Engineer Consultancy) San Jose

2009: TV Series Stage Set Production/ Designer, JVR Company (Entertainment), Taiwan

2009: Window Display Designer, DETPAK (Packaging Company), Taiwan

2009: Photographer/ Communication Designer/, Wisley Park; Taiwan

2012 : Business Card Design. Jason Jen

2011 : iPhone Cover Design. Fourten. Inc

2011 : Toy Design. Jackel (Far East).Co

2011: Stage Design (Concert) MADE entertainment

2011: Fruity Cafe Poster & Menu branding design

2011: Beard PaPa Poster & Menu design

2010 : Poster Design. McGill.

2010: Calligraphy & Drawing Tutor, Taiwan

2012: Founder of TDCBA Taiwan Design Community of the Bay Area (San Francisco)

2011-2012: Secretary of ECIDA, Emily Carr Industrial Design Association; Canada

CLIENT LIST

Sahara

research, conceptualization,

prototype presentation

market research

research, conceptualization,

protoypeCAD, exploded views

presentation

market research conceptualization CMF spec

conceptualizationCAD

Colour Studies

market researchconceptualization

INT

market researchUI conceptualization

market researchconceptualization

market researchconceptualization

CAD

prototype

prototypemarket researchconceptualization

HAZA A furniture for visitors in a standardhospital’s room

EVELIA A product that empowers womens ability in giving life (featured in georgia straight newspeper, Applied Arts Mag azine, VanCityBuzz Blog and exhibit in IDSWest)

KEILA for appetizers & dessert

LE PLATEAU A custom plate for NUBA ( mass produced and purchased by NUBA)

THRU A toy for children that are active and enjoy problem solving

RIO A mutipurpose bag for gym

NEST A shoe and wall rack for apartment and household

TABLE OF CONTENTS

HAZALIGHT I ASSEMBLE I DOMESTIC

FOR HOSPITAL EASY TO ASSEMBLELIGHT WEIGHTENGAGINGCOMFORTABLE

DESIGN BRIEFTo design a furniture/ a set of furniture for a standard 6m by 6m hospital room. The furniture serves as an object that would have direct contact with family & friends of the patient. The object should be sized around 20 inch by 20 inch

Client:Stantec, a firm that provides professional design and consulting

COLLABORATION WITH HAYLEY NOH & KATY CHEN

HAZALIGHT I ASSEMBLE I DOMESTIC

Experience the beauty of giving life

Newspaper & Magazine : Exhibited :JOY TAI (INDUSTRIAL DESIGN & SYSTEM) VENUS FUNG (BRANDING)

Bar Birth Water Birth Ball Birth Squat Birth

Target Audience

doctors, midwives & doulas

Works with Gravity

Upright non-recumbentOpens pelvis by 10 %

Many women in North America uses the recumbent position when it causes severe damage such as vaginal tearing, longer labour and mal-positioning for the baby , leading North America having the highest infant motality rate in the developing countries and the World Health organization claiming it to be harmful and should be eliminated.

“You’re supposed to be moving around, not lying in bed” S.Hewlette.

Big opening for baby

Handles

massage pieces reduce pain 50 %

6 Positions

Option for water birth

Home birthHospital birth

Opens pelvis

Ficilitates dilations

Relax key muscles (Iliacus muscle) Mobilizes key joints (sacroiliac)

Calms mother

assists women during labour

cleaningservice

HospitalBirth CenterHome

possible rentals

Locations will have handbook

Lead to website

Handbooks

Website

system

“we would like to place an order”- Bebo, a full service fertility, pregnancy and parenting practice in Toronto

coming to market

silicone rotational molded polyethylene

K E I L A

K E I L A

THESIS:MASS-PRODUCTION.TO PRODUCE A CONSUMER PRODUCT THROUGH THE PROCESS OF MOLD-MAKING & CERAMICS.

KEILAA SET OF DESSERT AND APPETIZER CONTAINER FOR RESTAURANTS & HOUSE-HOLDS. KEILA SERVES AS A PUZZLE AS WELL, GIVING USER OPPORTUNITIES TO ENGAGE WITH THE DISPLAY

K E I L A

delightful elegance

Purchased and mass produced by NUBA restaurantLE PLATEAU

DESIGN A PLATE FOR NUBA’S MAIN DISH “LE FEAST”

REQUIREMENTS :

6 COMPARTMENTS DISH WASHER SAFE NO SEPERATE PARTS NUBA’S AESTHETICS CREATE MULTIPLES

A custom plate for Le Feast- a dish of NUBA restaurantLE PLATEAU

CURRENT PRODUCT

INSPIRATION

LE PLATEAU

THRUFUN PUZZLE HOOP

THRUFUN PUZZLE HOOP

PROBLEM SOLVINGACTIVE

INTERACTIONROLE PLAY

PHYSICAL TRAINING

prototype

THRUFUN PUZZLE HOOP

THRU is a toy set that serves as puzzle pieces, ball hoop and toy space rockets

The co-creator, Samuel Lee is a 6 year old boy who enjoys playing basketball and solving problems. Many precedents in terms of toy choices he has are legos or puzzles.

THRU allows children to assemble the pieces the way they desire. The corners have fillet to prevent the cause of injury. THRU also has LED green lights embedded in the hoop for the child to play with them in the darkMaterial: LED lights, hald inch plywood.

LED LIGHT SENSOR,

lights up when ball goes through

handles

SAME PATTERN AS BEFORE, SAME DIMENSIONS

CHANGED TO JUST HAVING ONE ZIPPER THAT GOES ALL THE WAY DOWN

CREATING A MORE INTERESTING CURVE TO THE PROJECT

DESIGN A 40 LITRE DUFFLE BAG FOR ACTIVE GYM USE THAT WOULD FIT WITHIN ONE OR MORE OF BLURR'S EXISTING CATEGORIES (FOUNDATION, FLOW, TRANSIT) AND FIT NATURALLY INTO THE BLURR LINE OF PRODUCTS. THE FORTY LITRE DUFFLE BAG CAN CARRY A CONSIDERABLE WEIGHT AND HAVE THE ERGONOMICS OF LOAD CARRIAGE PUT INTO CONSIDERATION

Active.Life.Style

big opening space

front pocket for keys and personal items

NEST ADAPT l EXPAND l ORGANIZE

DESIGN BRIEFCreate a small production in which sells for fifty dollars, 40 percent mark-up from wholesale to retail.

user:

NEST ADAPT l EXPAND l ORGANIZE

NEST ADAPT l EXPAND l ORGANIZE

NEST ADAPT l EXPAND l ORGANIZE

COLLABORATION WITH KEVIN TSUYUKI TOMLINSON & ADA CHIU

NEST ADAPT l EXPAND l ORGANIZE

S T A G E .D E S I G N

TV SERIES & CONCERTS

JSLEE SISTERS AUSTRAILIAN YOUTUBE ARTISTS

Concert: Theme: Fall In LoveLocation: Vancouver

TIckets sold: 250

My Role: Assist in Design & Construction of the stage

with MADE ENTERTAINMENT

Janice Lee Sonya Lee

STAGE DESIGN PANDA MAN PRODUCTION

PROCESSRENT SPACESKETCHES & CAD BUILDING & MOLD MAKINGTEXTURE FINISHING MAINTAINANCE WHILE FILMING