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7/30/2019 Journey through life and design portfolio
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Cassie Elizabeth Schutzercassiees@live.unc.edu
910 987 1364
Cassie Schutzer
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Table of ContentsIntroducing Me
Professional Ambitions
Visual Identity
Typography Project
Poster Series
Infographic
Whittington Lecture Series
page 1
page 3
page 5
page 7
page 9
page 11
page 13
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Introducing MeA southern girl born and bred, I was born
in Durham, NC and lived there for three years
before moving to Fayetteville, where I currently
live. Throughout my whole life, I knew that I
belonged at the University of North Carolina at
Chapel Hill. When I was little, it was because
UNC had the prettiest school colors. In middle
school, it was because a ll of my friends siblings
went there. In high school, it was because of
UNCs outstanding journalism department. Now
that Im here, I know it was because UNC is the
place where I would encoun ter my bigg est
challenges and face them head-on.
When I was in high school, I was addicted
to writing. I kept journals of my thoughts and
regularly made As in my English classes. When
I was deciding on a career path, journalism was
the natural course t o take. But once I came to
college, my passion changed from writing to
communicating a message through design. I
started to work on the graphics team of the Daily
Tar Heel, where it was my job to make the paper
visually pleasing so people would want to pick it
up. I loved the idea that because of my desk, the
paper might attract a new reader or two.
The other passion in my life is my faith. I
am a devout Catholic who comes from an Irish
Catholic family, so naturally I wanted
my faith in college. I started attending
Center my freshman year, and it has b
of the biggest parts of my life. I becam
with Newman leadership, and I have b
publicity coordinator for the center goi
years now. I love using visua ls to adve
Newman events for people who may
involved with all that Newman has t
reaching out to every person who wa
the doors that makes me love what I d
A turning point for me was rea
could put these two life passionsd
faithtogether. In my work with the
Center, I use my talents to reach out to
of the Carolina community who may b
for their place on campus. I have not c
figured out t he course my life will tak
the skills I have learned at Carolina an
I brought with me that continues to gr
confidently toward the future and can
what is to come.
My portfolio shows my journey
small town in North Carolina into the w
I used my own pictures from England
this life-changing trip af fected my des
and my life in general.
I dont know howto sing, but Ialways do it at thetop of my lungs.
My family, friends,and faith are themost importantthings in my world.
I believe in helpingothers- even thesmall things havea huge impact.
Catholic
Nerdy
QuirkyJoyful
Loving
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Professional
AmbitionsWhen I think of thefuture and what it might havein store for me, it is a daunting
task. I still havent quite figured
out what direction my life will
take af ter graduation or even
after next week. This can be an
altogether scary thought, but
it can also be quite liberating.
When youre young, the clich
is that you can do whatever you
want when you grow up. When I
got to college, I realized that this
clich has a ring of truth to it.
I know that in the future,
I will be working in faith ministry.
My most amibitious dream is
to be the layout editor of a faith
based magazine for young girls.
It is a pretty far fetched and
far away goal, bu t it is what I
can see myself doing twenty,
thirty, and for ty years from now.
I want to use design, color, and
image along with my passion
for faith t o create a magazine
for girls u nlike anything I ever
had growing up. I cant think of
a better way to use my passions
in order to do what I love a nd at
the same time, give back to the
community.
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Visual IdentitWhen I was thinking about my visual identity, I knew that I
wanted to present a clean, sophisticated look. But since that
not the whole picture of who I am, I added a touch of whimsy
to my logo by adding flourishes to my intertwined initia ls.
Since family is very important to me, I modeled the flourishe
after the OShea crest, which is my familys namesake.
The letterhead and business card use elements from my logo
combined with an abstract illustration of the London Eye to
present my brand. My visit to London had a huge impact on
my life, so I thought it was important to include in my brand.
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Typography ProjectI chose to use the StormType font foundry for my typography
project because of its range of interesting font faces. I used pirate
flags a nd family crests as my inspiration for this project. I chose
bold colors and broad strokes for the background to show the
boldness of the different font faces. I also created a swirling
pattern to add some depth to the composition.
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Poster SerI chose to create a poster a nd flyer for the
Centers Spring and Winter semi-formals.
for the winter masquerade dance, but I did
look predictable with masks and dark colo
I wanted the aesthetic of the poster to be b
elegant, so I added a bokeh effect in the b
blurred the dancers to create the sensation
motion. The theme for the spring semi-for
southern and elegant, so I used Gone W
as my inspiration and added a vintage pos
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InfographicThe question I posed for my infographic project was:
Between *Nsync and the Backstreet Boys, which band was
more successful? In order to a nswer this question, I used
the number of record sales and awards won by each band.
My inspiration for the project was a high school battle of the
bands competition poster. I included images of each band
and a screaming audience in the background to breathe life
into the poster and give the viewer the feeling that they are
watching a battle of two great bands.
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Whittington Lecture SeriesThis past school year, I was the publicity coordinator for the
UNC Newman Center. I designed the posters for the centers
annual Whittington Lecture Series on Faith and Reason. I
wanted the posters to be bold yet concise and readable to
attract a wide audience, from college students to professional
adults. I chose a bold color scheme so the posters wouldstand out around campus.
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