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Journalism startups. How the new ecosystem works #submojour. Pekka Pekkala University of Tampere, Finland USC Annenberg, CA, USA. Find financially sustainable journalism startups around the world Create a database at submojour.net - PowerPoint PPT Presentation
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annenberg.usc.edu
Journalism startups
How the new ecosystem works
#submojour
Pekka Pekkala
University of Tampere, FinlandUSC Annenberg, CA, USA
annenberg.usc.edu
• Find financially sustainable journalism startups around the world
• Create a database at submojour.net
• Find out what makes them successful and help graduates to start their own publication
annenberg.usc.edu
US (7/10)• Artsjournal.com• BargainBabe.com• WestSeattleBlog.com• DavidsonNews.net• TheBatavian.com• ArstTechnica.com• TechnicallyPhilly.com
GER (2/3)• netzpolitik.org• perlentaucher.de
FI 5/8• Afterdawn.com• Stara.fi• Rantapallo.fi• Uusisuomi.fi• Nopola News
UK 10
ITALY 6
FRANCE 6
JAPAN 10
14/53 cases ready so far
annenberg.usc.edu
Top 6 findings so far
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1. DIY lean startup!- Learn tech- Be frugal
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• I used to be a fulltime reporter, and when you’re a reporter you have the luxury to report and write all day long, you know. There are very few meetings and if you’re going out to meet a subject you really are in this ‘cush spot’ which I realized after I started Bargain Babe because I had to do all of the business stuff, deal with advertisers, you know, get my site listed, work on SEO, network with people, learn everything I needed to know about running a business, filing my taxes, you know, all this stuff that, as a reporter, you don’t have to deal with. And it shifted but basically, I spent anywhere from a third to half of my time writing and the rest of the time, on all the business stuff.
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2. Be entrepreneurial!- Think $$$ from day 1, not year 3
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3. People don’t pay for content!- They pay to support your cause or idea
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4. Revenue sources!- ads + consulting
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5. Find your niche!
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6. Pay for content!- citizen journos = myth
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Hey, it’s just a bunch ofhippies, no worries!
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Future model of networked journalism compared terrorist networks
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Kiitos!
Twitter.com/pekkapekkala
pekka.pekkala@gmail.com
Submojour.net
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