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ORNAMENTAL PLANT PRODUCTION IN EUROPE
Josep M. Pagès Secretary General
European Nurserystock Association - ENA
ENA - European Nurserystock Association • Founded in 1991 by DE, NL, FR, BE & UK.• Represents nursery stock producers' organizations.• 20 European countries:
– EU: BE, BG, DK, FI, DE, GR, HU, IE, IT, NL, PL, PT, ES, SE,UK.– Non‐EU: NO, RS, CH, UA.
• Italy: ENA presidency 2012‐2014 – ENA renewed its statutes – became an NPO, based in Belgium.
ENA - European Nurserystock Association
ENA - European Nurserystock Association
# Nurseries Production area (ha) # workers Production value (M €)Italy 7.459 15.890 32.500 1.265.000.000 € 2015France 3.611 15.471 19.289 1.214.848.000 € 2015United Kingdom 1.150 10.000 10.000 1.090.000.000 € 2014Germany 1.800 23.900 21.000 829.000.000 € 2015Spain 1.500 4.500 7.500 760.000.000 € 2015Netherlands 3.432 18.186 9.431 600.000.000 € 2015Belgium 722 5.264 889 313.000.000 € 2015Poland 3.199 6.800 16.900 235.000.000 € 2015Switzerland 377 945 2.399 191.089.306 € 2015Greece 300 1.500 2.500 100.000.000 € 2016Sweden 100 450 300 74.000.000 € 2014Portugal 312 617 1.150 70.000.000 € 2013Ukraine 100 3.000 10.000 70.000.000 € 2016Denmark 111 2.270 450 53.000.000 € 2015Hungary 1.200 7.800 2.000 40.000.000 € 2015Finland 100 400 510 35.000.000 € 2016Ireland 180 650 1.250 27.250.000 € 2015Norway 166 210 500 23.687.751 € 2014Serbia 376 1.000 1.000 20.000.000 € 2016Bulgaria 60 500 800 12.000.000 € 2016
European nurseries (ENA countries)
European nurseries (ENA countries)# Nurseries Production area (ha) # workers Production value (M €)
Italy 7.459 15.890 32.500 1.265.000.000 € 2015France 3.611 15.471 19.289 1.214.848.000 € 2015United Kingdom 1.150 10.000 10.000 1.090.000.000 € 2014Germany 1.800 23.900 21.000 829.000.000 € 2015Spain 1.500 4.500 7.500 760.000.000 € 2015Netherlands 3.432 18.186 9.431 600.000.000 € 2015Belgium 722 5.264 889 313.000.000 € 2015Poland 3.199 6.800 16.900 235.000.000 € 2015Switzerland 377 945 2.399 191.089.306 € 2015Greece 300 1.500 2.500 100.000.000 € 2016Sweden 100 450 300 74.000.000 € 2014Portugal 312 617 1.150 70.000.000 € 2013Ukraine 100 3.000 10.000 70.000.000 € 2016Denmark 111 2.270 450 53.000.000 € 2015Hungary 1.200 7.800 2.000 40.000.000 € 2015Finland 100 400 510 35.000.000 € 2016Ireland 180 650 1.250 27.250.000 € 2015Norway 166 210 500 23.687.751 € 2014Serbia 376 1.000 1.000 20.000.000 € 2016Bulgaria 60 500 800 12.000.000 € 2016
# Nurseries: 26.255Production area: 119.353 ha# Workers 140.368#Production value: 7.022.875.057 €
production area
production areaproduction value
Germany• 1.900 nurseries,
24.000 ha, 1 bn €, 410.000 articles (cvs.+ size + look)
• Lower Saxony, Schleswig‐Holstein, and North Rhine‐Westphalia, et al.
Germany• 1.900 nurseries,
24.000 ha, 1 bn €, 410.000 articles (cvs.+ size + look)
• Lower Saxony, Schleswig‐Holstein, and North Rhine‐Westphalia, et al.
Germany• 1.900 nurseries,
24.000 ha, 1 bn €, 410.000 articles (cvs.+ size + look)
• Lower Saxony, Schleswig‐Holstein, and North Rhine‐Westphalia, et al.
Italy• 7.500 nurseries
15.900 ha; 1,2 bn €
• Tuscany (Pistoia), Lombardia, Veneto, Piemonte, Sicily, Marche, Lazio, Puglia
Italy• 7.500 nurseries
15.900 ha; 1,2 bn €
• Tuscany (Pistoia), Lombardia, Veneto, Piemonte, Sicily, Marche, Lazio, Puglia
Italy• 7.500 nurseries
15.900 ha; 1,2 bn €
• Tuscany (Pistoia), Lombardia, Veneto, Piemonte, Sicily, Marche, Lazio, Puglia
Italy• 7.500 nurseries
15.900 ha; 1,2 bn €
• Tuscany (Pistoia), Lombardia, Veneto, Piemonte, Sicily, Marche, Lazio, Puglia
France
• 3.600 nurseries15.500 ha; 1,2 bn €
• Pays‐de‐la‐Loireand Rhône‐Alpes
France
• 3.600 nurseries15.500 ha; 1,2 bn €
• Pays‐de‐la‐Loireand Rhône‐Alpes
France
• 3.600 nurseries15.500 ha; 1,2 bn €
• Pays‐de‐la‐Loireand Rhône‐Alpes
United Kingdom
• Production:1.150 nurseries£1.1 billion; 12.000 ha
• Imports: £1.1 billion (75% from NL)
United Kingdom
• Production:1.150 nurseries£1.1 billion; 12.000 ha
• Imports: £1.1 billion (75% from NL)
United Kingdom
• Production:1.150 nurseries£1.1 billion; 12.000 ha
• Imports: £1.1 billion (75% from NL)
United Kingdom
• Production:1.150 nurseries£1.1 billion; 12.000 ha
• Imports: £1.1 billion (75% from NL)
The Netherlands
• 2.415 nurseries
• 18.000 ha (500 ha greenhouses)
• 600 M€
• Zundert, Boskoop, Haaren, Opheusden and Twenthe
The Netherlands
• 2.415 nurseries
• 18.000 ha (500 ha greenhouses)
• 600 M€
• Zundert, Boskoop, Haaren, Opheusden and Twenthe
The Netherlands
• 2.415 nurseries
• 18.000 ha (500 ha greenhouses)
• 600 M€
• Zundert, Boskoop, Haaren, Opheusden and Twenthe
The Netherlands
• 2.415 nurseries
• 18.000 ha (500 ha greenhouses)
• 600 M€
• Zundert, Boskoop, Haaren, Opheusden and Twenthe
The Netherlands
• 2.415 nurseries
• 18.000 ha (500 ha greenhouses)
• 600 M€
• Zundert, Boskoop, Haaren, Opheusden and Twenthe
Spain
• 1.500 nurseries4.500 ha; 769 M€
• Valencia, Andalusia, Catalonia, Galicia, Aragon, Canary Islands
Spain
• 1.500 nurseries4.500 ha; 769 M€
• Valencia, Andalusia, Catalonia, Galicia, Aragon, Canary Islands
Spain
• 1.500 nurseries4.500 ha; 769 M€
• Valencia, Andalusia, Catalonia, Galicia, Aragon, Canary Islands
Spain
• 1.500 nurseries4.500 ha; 769 M€
• Valencia, Andalusia, Catalonia, Galicia, Aragon, Canary Islands
Belgium
• 722 nurseries5.000 ha; 313 M€(export +30%)
• Flanders (85%)Wallonia (4.000 ha Xmas trees)
Belgium
• 722 nurseries5.000 ha; 313 M€(export +30%)
• Flanders (85%)Wallonia (4.000 ha Xmas trees)
Belgium
• 722 nurseries5.000 ha; 313 M€(export +30%)
• Flanders (85%)Wallonia (4.000 ha Xmas trees)
Belgium
• 722 nurseries5.000 ha; 313 M€(export +30%)
• Flanders (85%)Wallonia (4.000 ha Xmas trees)
Poland
• 3.200 nurseries; 6.800 ha; +7.000 taxons; 235 M€
• Warsaw ‐Mazowiecki region, Lublin –Lubelski, Kraków/Katowice (Południowy), Wielkopolska(Greather Poland)
Poland
• 3.200 nurseries; 6.800 ha; +7.000 taxons; 235 M€
• Warsaw ‐Mazowiecki region, Lublin –Lubelski, Kraków/Katowice (Południowy), Wielkopolska(Greather Poland)
Poland
• 3.200 nurseries; 6.800 ha; +7.000 taxons; 235 M€
• Warsaw ‐Mazowiecki region, Lublin –Lubelski, Kraków/Katowice (Południowy), Wielkopolska(Greather Poland)
Poland
• 3.200 nurseries; 6.800 ha; +7.000 taxons; 235 M€
• Warsaw ‐Mazowiecki region, Lublin –Lubelski, Kraków/Katowice (Południowy), Wielkopolska(Greather Poland)
Greece
• 300 nurseries; 1.500 ha; 100 M€
Sweden
• 100 nurseries450 ha; 74 M€
Portugal
• 312 nurseries617 ha; 70 M€
Hungary
1.200 nurseries
2.200 ha
40 M€
Finland
• 100 nurseries, 400 ha; 35 M€
Ireland
• 180 nurseries; 650 ha; 45M€
Bulgaria
• 60 nurseries; 500 ha; 12 M€
• Veliko Turnovo ‐Northern Bulgaria; Pazardzhik‐Plovdiv ‐ Central Bulgaria; Sofia
Switzerland
• 377 nurseries; 945 ha; 191 M€
Serbia• 231 nurseries,
1.000 ha; 20 M€
• North (Province Vojvodina:Subotica, Banat) 43,5%
• Central (Pomoravlje: Veliki Šiljegovac, Kruševac) 26%
• Belgrade, Šumadija, 19%
• West (Mačva: Lipolist, Šabac) 6.5%
Ukraine
• 100 nurseries 3.000 ha; 70 M€
EU international trade:
2017. Data from Eurostat
IMPORT EXTRA‐EU 2016
NETHERLANDS 11.243.852 €
GERMANY 6.747.798 €
ITALY 6.671.902 €
SPAIN 5.495.777 €
BULGARIA 2.391.012 €
FRANCE 2.205.719 €
POLAND 2.064.531 €
Total EU‐28 44.042.466 €
EU international trade:
2017. Data from Eurostat
EXPORT EXTRA‐EU 2016
NETHERLANDS 144.484.853 €
ITALY 88.803.712 €
GERMANY 63.668.980 €
LITHUANIA 42.870.783 €
SPAIN 36.942.672 €
DENMARK 22.429.674 €
POLAND 19.899.255 €
Total EU‐28 480.207.709 €
EU international trade:
2017. Data from Eurostat
‐ €
200.000.000 €
400.000.000 €
600.000.000 €
800.000.000 €
1.000.000.000 €
NETHERLANDS ITALY GERMANY BELGIUM (and LUXBG)
DENMARK SPAIN FRANCE POLAND
EXPORT 2016
EU28_INTRA EU28_EXTRA
EU international trade:
2017. Data from Eurostat
‐ €
100.000.000 €
200.000.000 €
300.000.000 €
400.000.000 €
500.000.000 €
GERMANY FRANCE UNITED KINGDOM
AUSTRIA BELGIUM (and LUXBG)
ITALY DENMARK POLAND
IMPORT 2016
EU28_INTRA EU28_EXTRA
2128%
1090%
489%
287%253%219%134%
97% 95% 93% 85% 80% 68% 56% 51% 41% 39% 28% 23% 22% 20% 15% 14% 12% 6% 6% 4% 4% 0%0%
500%
1000%
1500%
2000%Foreign trade coverage ratio 2016
EU international trade:
100%
IMPORTER
EXPORTER
EU international trade:
Foreign trade balance2016
SWOT analysis EU nursery industry
SWOT analysis EU nursery industrySTRENGTHS• Production: all Europe, wide assortment, high quality.
• Organization: good communication, international trade.
• Benefits of plants: – Universities and research centres discovering them.
– Important role in mitigation of climate change.
– Increases social cohesion.
– Good examples of urban parks, gardens and plantings.
SWOT analysis EU nursery industryWEAKNESSES• Nurseries:
– Don’t outline plant benefits. – Lesser amount of young people starting a nursery.
• Planning: – Isolation between amenity sector buyers and nurserymen. – The territory and landscaping planning system is very fragmented.
– Lack of planners that use plants to create environmental benefits.
• Customers: – Don’t know the environmental benefits of plants.– Lack of promotional channels
SWOT analysis EU nursery industryOPPORTUNITIES• Communication: between experts, the nurserystock industry has knowledge.
• Cities/Urban areas– Development of new urban green spaces. Population growth and climate change.
– More cities developing strategies on resilient city concept. Many have poor air quality.
– Architects and city developers becoming aware of how to use plants in the projects
– Houses and offices in parts of cities with a lot of parks have a much higher € value
• Market: – City planners and politicians + convinced to mitigate climate change (Paris Agreement).
– Widening the market by introducing attractive new varieties.
– Increasing demand for sustainable products
– Citizens: looking for natural experiences and natural life; Child education in green.
SWOT analysis EU nursery industryTHREATS• Lack of knowledge
– Poor involvement of key politicians
– Lack of skills/knowledge how to handle plants – and thereby reluctance to use them.
– “Hard” construction: impermeable soils, more buildings
• Economics– Lack of financial resources in municipalities. Amenity market very depending on the public spending.
– Green infrastructures highly depend on new building projects.
– Tender regulations in public acquisitions.
• Nurseries:– Pressure on the market of imports from 3rd countries.
– Globalisation: introduction of non‐European pests and diseases.
– Strict rules may block production and commercialisation (i.e. phytosanitary, Water shortage)
Green Cities for Europe
• EU Promotion joint applicationDK, NL, DE, UK, FR, BE, BG
• 2018‐2020 ‘Green Cities for Europe’
• Benefits of trees and plants in urban areas
• An open database
• ena@enaplants.eu• www.enaplants.eu
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