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The Journey from TV to Online
A story told through the end frames
of the 2013 Super Bowl ads
It’s 2013 - Joining up TV with online has become the norm.
Info-seeking & Conversation
Awareness & Recall
This year’s Super Bowl ads show experimentation with different tactics to
drive online traffic amongst second screeners.
Here are some of the end frames…
The Big Question remains:
What is the best route for joining up TVC and online?
Thank you.
Jennifer Bonhomme - Senior Digital Strategist Jennifer.Bonhomme@jwt.com
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