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jJ
-Mag
azin
e 9
| 2
012
jjjthe issuefeaturing... blonde, curls & catwalk
issueSummer
to J-Online, your quarterly fashion fix. Think global color, simplicity and style – it’s all here!
welcomeS
UM
ME
R N
EW
S
Breaking news JOICO® NAHA 2012 FINALIST!
International Artistic Director, Sue Pemberton, has been shortlisted forthe much sought after color award…
READ ALL ABOUT IT
JOICO® K-Pak® products have won and been nominated for numerous awards!
PROFESSIONAL HAIRDRESSER LIVE 2012 – ART, CREATIVITY & INSPIRATION
Get social
‘Like’ us on Facebook
Follow us on Twitter
Watch our YouTube channel
Watch our Vimeo channel
NEWSFLASH
FIND OUT MORE
Sexy, stylish women love
to follow the trends, as set
by seasonal catwalks and
red carpets. This summer
we’ve seen a huge statement
being made in the guise of
bold, cool blondes. From ash
through to platinum, the
technique used is above and
beyond basic highlights, with
a blend of ultra high lifted
color and natural tones.
Take inspiration…
spotlight on
This summer it’s all about cool, neutral, natural looking color
MORE INSPIRATION
SU
MM
ER
CO
LOR
blondeJ
en
ny P
ackh
am
GET THE LOOKAsk your stylist about
the new JOICO® Vero
K-Pak® Highlifts service
– ideal for achieving
beautiful blonde.
Preserve your new
color with JOICO® Color
Endure Violet Shampoo
and Conditioner, or the
more intense JOICO®
K-Pak® Color Therapy
range.
Gwyneth PaltrowCharlize TheronAgyness DeynParis Hilton
WW
W.G
OO
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PE
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AN
DV
ALE
NT
INE
.CO
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AM
OU
S
SU
MM
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FA
SH
ION
for less
Want a designer brand at a
fraction of the price? We’ve
done the legwork – so you
don’t have to – and have
found the best pieces from
the cream of the collaboration
crop this season.
Form an orderly
queue, ladies…
READ MORE
labelsOur pick of the designer/high street collaborations for summer 2012
Debenhams Preen/Edition. Colour-block printed dress, ¤80
Geri By Next. Colour-block dress, ¤48
La Redoute. Vanessa Bruno shirt dress, ¤110
Anthony Vacarello For La Redoute. Blouse, ¤85; skirt, ¤85
Topshop. Maarten van der Horst floral print dress, ¤183
Principles By Ben De Lisi For Debenhams. Pleat dress, ¤75
Orla Kiely For People Tree. Skirt, ¤87
PR
SH
OT
S
SU
MM
ER
ST
YL
ING
Make the most of curls, waves and kinks this summer
PP
Q go with the
Forget fighting any natural
texture or movement
you have in your hair –
embrace it. Don’t have
any? Add it. From New
York to London, large, soft,
sensual curls and flirty
waves were apparent for
Spring/Summer 2012 so
start experimenting.
flowIs
sa L
on
do
nZ
oe
Jo
rdan
WW
W.G
OO
DS
PE
ED
AN
DV
ALE
NT
INE
.CO
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FIND OUT MOREMORE INSPIRATION
TIPCurls simply
must boast
lustre so apply
JOICO® K-Pak®
Protect & Shine
Serum after
styling for an
extra boost.
flowIs
sa L
on
do
n
Re
be
cca
Min
koff
ON THE STRAIGHT & NARROWFighting the flow of
a natural wave? A
true summer saviour
is the NEW JOICO®
Smooth Cure range.
SU
MM
EE
R H
AIR
CA
RE
Hot weather worries and their summer saviours
From June through
September, hot weather
causes a multitude of
hair horrors. Straw-like
strands, limp locks,
frightening frizz. Fix
each one and hit the
beach or a seasonal
soiree in sizzling style.
solved
HOT WEATHER WORRY
Can’t fight the frizz SUMMER FIX
JOICO® Design
Collection Humidity
Blocker
problem
FIND OUT MORE
http://issues.pageturninterac-tive.com/JoicoLaboratorie-sEuropeBV/JUNE2012/1.jpg
HOT WEATHER
WORRY
Parched, brittle strands SUMMER FIX
JOICO® K-Pak®
Intense Hydrator
Treatment
HOT WEATHER
WORRY
Color fading SUMMER FIX
JOICO® K-Pak®
Leave-in Protectant,
JOICO® K-Pak®
Thermal Styling
Protectant and
JOICO® Color Endure
Treatment Masque
HOT WEATHER
WORRY
Limp strands need a boost SUMMER FIX
JOICO® Body
Luxe Root Lift
HOT WEATHER
WORRY
Envious of post-holiday commuters SUMMER FIX
JOICO® Vero K-Pak®
Color and JOICO®
Design Collection
Texture Spray
FIND OUT MOREFIND OUT MORE
FIND OUT MORE
FIND OUT MORE
http://issues.pageturninterac-tive.com/JoicoLaboratorie-sEuropeBV/JUNE2012/1.jpg
Products and/or treatments featured in this magazine have not been endorsed by any of the celebrities or models pictured.
FAM
OU
S
www.joicoeurope.comwww.joico.com
Keep an eye out for the latest print issue of J-Magazine – available now.
WATCH THE VIDEO
With summer comes stylish society events, so steal the style of this leading lady – star of The Hunger Games
IN P
RO
FIL
E
Jennifer Lawrence
Find out more about
the role JOICO® played
in The Hunger Games by watching the video
interview with JOICO®
Guest Artist Cherry
Petenbrink
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